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The Founder Interview Series #35: James Creech, Paladin

Webbiquity

It was often effective, but also an inefficient, time-consuming, exhausting manual process. And then recognizing it could help anyone doing influencer marketing, they launched Paladin to build a software product to streamline the process. More will turn to Google. But most will seek advice from experts they trust. The Product.

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27 Eye-Popping Employee Advocacy Statistics That Matter the Most

EveryoneSocial

In Q4 2017, Twitter estimated an average of 330 million monthly active users across the globe–a 4% increase from 2016. The Best Employee Advocacy Statistics. Looking for valuable employee advocacy statistics? Below, you’ll find the very best stats that apply to marketing, sales, human resources, and internal communications. Statusbrew ).

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Why VP Sales Leaders Need Social Media Engagement, Too

Oktopost

However there is another key responsibility a VP Sales should stay on top of that is often forgotten; Bridging the gap between sales and marketing, and communicating the need for using social engagement insight in the sales process. A VP Sales is a true sales leader who knows how to ignite a fire to invigorate sales managers to drive results.

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37 facts on the future of Social Selling vs. Cold Calling

Biznology

89% of customers begin their buying process with a search engine (source: Fleishman-Hillard ). 75% of customers say they use social media as part of the buying process (source: IBM ). 74% of B2B marketing companies use Twitter to distribute content (source: Content Marketing Institute ). Social selling is not hard selling.

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5 Ways to Supercharge Your B2B Content Strategy with Original Research

Hinge Marketing

Scientists believe there is a tendency for cognitive processes or neural functions to be specialized to one side of the brain or the other. According to a major study by Google, Gartner and Motista , B2B buyers are more emotionally connected to the brands they purchase than B2C consumers. How is this relevant to marketers?

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Social Selling Statistics for 2019 (Includes Social Media Marketing!)

Optinmonster

If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already. If you have a company account for any social network ( Facebook , Snapchat, Twitter , Instagram , or LinkedIn), you’re passively involved in social selling already.

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Conversica Chief Scientist to Speak on Deep Reinforcement Learning at the O’Reilly Artificial Intelligence Conference in London

Conversica

Reddy is a recognized expert in natural language processing (NLP) and computational linguistics who has designed, developed and contributed to dozens of NLP systems used in production in a wide array of use cases and industry verticals, from healthcare, business intelligence, and life sciences to legal and ecommerce.