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How to Build Customer Loyalty with Content Marketing

Valasys

The process of nurturing the leads & generating the expected sales revenue in such a situation becomes a challenge, forget alone delighting the customers post-purchase. With the help of intent data & tools available for the psychographic analysis of the prospects, the marketers can analyze the emotional quotients of the prospects.

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65 Tweetable Moments From The Corporate Social Media Summit New York

Marketing Insider Group

This policy helps explain how AMEX helps small businesses do more business. Gartner says that by 2016 40% of all new Fortune 500 contacts will come from social media. Helps decrease calls to the call center, increases customer loyalty and decreases support costs. Transcripts of social interactions is also helpful.

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IoT 2016: Top 100 Influencers and Brands

Onalytica B2B

We reached out to some of the top 20 influencers to ask them for their views on IoT. First, companies have to be able to create a fundament of structured and unstructured data through data process management, combining datasets from ‘things’, touch points and external sources. What Are the Experts Saying?

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How to Optimize Your Conversion Funnel, from ToFu to BoFu

Moz

The sales funnel is a drawn-out process, so it’s important for you to understand your customer’s pain points, needs, and intents as they go from learning about your company to deciding whether or not they want to pay you for your services or products. Look at how HubSpot lays out their resources navigation.

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How to Use B2B Content Syndication to Reach New Audiences and Raise Your Brand Visibility

Smashmouth Marketing

Most of their research, 67% according to Gartner, will be conducted online. That helps to create organic traffic. You raise brand awareness, and you establish your company as a thought leader in the industry, which helps to build confidence and trust with leads. Some easy options include sites like Medium, LinkedIn, or Twitter.

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Five ideas for creating personalized targeting without cookies

ClickZ

Serial entrepreneur, author, and CMO, Michael Brenner points out that you want your content to offer value. The Content Marketing influencer adds, “Give your customers the insights, advice, and guidance that can help them in their life and work…” . From there, the data helps to target advertisements through past preferences.

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8 Insightful Marketing Predictions for 2013 and Beyond

Hubspot

2013 is on the horizon, so whip out your crystal balls, marketers -- it's time to make some predictions about what's in store for next year. There will be increased importance in opt-in marketing instead of opt-out marketing, and buying lists will become a less used practice. It's that time of year again! That's cool.