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How to Capture Buyer Intent in B2B Marketing

Marketing Insider Group

Buyer intent data will help you learn “why” a lead is looking for a solution to their problem. Using buyer intent data will improve your content marketing, lead generation, copywriting, and keyword optimization efforts. This data will help you determine the intention of a lead during the buying process. Engagement rates.

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Top 10 Trends for Content Marketing in 2024: For B2B Brands and Beyond

Top Rank Marketing

Gartner’s insight that “Data-driven marketing strategies can help to target and re-target the ideal customer” is particularly relevant in crafting content that resonates with specific business audiences. These trends underscore the need for a versatile, multimedia approach in modern content marketing strategies.

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The Voice Search Revolution Is Here: How You Need to Adapt Your Content

Content Standard

And this userbase is only expected to grow: Thirty percent of all searches will be done without a screen by 2020, according to Gartner research , shared by Forbes. ” Because voice searches are structured so differently, you’ll need to adjust your SEO keyword strategy accordingly in order to reach your audience.

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The Voice Search Revolution Is Here: Here’s How You Need to Adapt Your Content

Content Standard

And this userbase is only expected to grow: Thirty percent of all searches will be done without a screen by 2020, according to Gartner research shared by Forbes. ” Because searches over voice are structured so differently, you’ll need to adjust your SEO keyword strategy accordingly in order to reach audiences here.

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A Quick Primer on Why Voice Search (and VSO) Is Here to Stay

ClearVoice

Gartner reports that consumer demand for voice-enabled devices — think Amazon Echo and Google Home — may generate around $3.5 While it is still early, two studies from Gartner and comScore suggest that between 30 percent and 50 percent of searches will be done either without a screen or via voice search by 2020. billion by 2021.

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The Brand Marketer’s All-Inclusive Guide to Generative AI

Content Standard

Optimizing and scaling output Because generative AI models can differentiate between content formats, interpret personas, and mimic a wide range of writing styles, they can help quickly reformat content for cross-channel promotion or generate new content for rote copywriting tasks. Is AI-generated content bad for SEO overall?

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The elaborative benefits of Targeted Lead Generation

Valasys

It can therefore help drive traffic from high-quality prospects by concentrating on lead generation. Top 3 strategies of Targeted Lead Generation Utilize automation and AI According to Gartner’s research, artificial intelligence (AI) will soon rule the market. High-value customers also follow high-quality prospects.