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AUGUST 27, 2009 [Gartner, Help] ClickInsights: How can B2B marketers use content effectively for demand generation?
Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. The act of using content to generate demand for a complex sale is a long-term proposition. Find: information that helps them understand what they need to know to make the best decision. Blogs. Books.
AUGUST 27, 2009 | CONNECT THE DOCS
[Gartner, Help] ClickInsights: How can B2B marketers use content effectively for demand generation?
B2B Marketing Zone can personalize the content based on your interests, your LinkedIn profile, what you share on Twitter and LinkedIn, and what content people similar to you are sharing. More on Content Personalization
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