ClickInsights: How can B2B marketers use content effectively for demand generation?
Connect the Docs
AUGUST 27, 2009
Her company Marketing Interactions helps companies with complex sales and quantify marketing effectiveness by using interactive e-marketing strategies driven by compelling content. The act of using content to generate demand for a complex sale is a long-term proposition. Find: information that helps them understand what they need to know to make the best decision. Blogs. Books.