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The Effective Marketer

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Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

Gartner Group is known in the technology industry as a heavyweight analyst group that influences a lot of purchasing decisions. Big companies all turn to Gartner’s reports to help them on emerging trends and technologies. Gartner's Magic Quadrant is now on trial The problem? A Judge Will Decide. Stay tuned!

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Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

In their “ CMO Perspectives on B2B Marketing Automation &# this challenge for high quality leads is shown as having increased from 69% in 2009 to 76% in 2010.

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A Primer on Sales Competitive Battle Cards

The Effective Marketer

So for the purposes of this post I will focus on the marketer or product marketer that has been tasked with coming up with a competitive analysis to help sales. Over the past few years I have created my share of battle cards, so let me try to codify the process I follow to help you out. My process is the following: 1. Structure.