Sword and the Script | B2B

MAY 30, 2023

That’s according to the latest Gartner 2023 CMO Spend and Strategy Survey : “CMOs have seen technology investments tumble into new lows of unproductivity, with utilization rates falling from 58% in 2020 to 42% in 2022.” That all seems causal, but then the survey takes a strange turn.

Gartner 54

Gartner Marketing Budget Creation Demand Marketing Budget 54

Tony Zambito

MAY 26, 2021

Marketing And Sales Teams Should First Align With An Important Buyer Mindset Before Jumping In Helping Buyers To Buy. The phrase – “helping buyers to buy” – has been a new mantra for the past three to five years. Respected analyst firms such as Forrester and Gartner have used the phrase frequently. A purchase.

Buy 196

Buy Buyer Personas B2B Sales Gartner 196

Martech

MAY 24, 2023

New Gartner research shows it as the most effective channel across multiple stages of the buying journey, from demand generation to driving conversions and customer loyalty. Through surveys, Gartner has found that the vast majority of both B2B and B2C customers feel overwhelmed by the number of emails they receive from brands.

Email Marketing 103

Email Marketing Gartner Peer-to-peer Privacy Policies 103

Sana Commerce

AUGUST 17, 2022

[August 16, 2022, Rotterdam, the Netherlands] Sana Commerce, a leading provider of B2B e-commerce solutions, has been positioned by Gartner as a Niche Player in the 2022 Gartner Magic Quadrant for Digital Commerce. For more information and the full report, Gartner subscribers please visit Gartner.com. Gartner Disclaimer.

Gartner 59

Gartner Vendors Opinions Organic Leads 59

Marketing Insider Group

JANUARY 18, 2021

A Gartner survey found that 88% of organizations have required or encouraged their employees to work from home. The post How Marketing From Home Will Help Align Marketing and Sales appeared first on Marketing Insider Group. Due to COVID-19, the remote workforce is at an all-time high. Learn more about our Content Builder Services.

Top of Funnel 287

Top of Funnel Deliverability Marketing & Strategy Marketing Automation Services 287

6sense

JANUARY 14, 2022

Last week, we were recognized as a Leader in 2022 Gartner® Magic Quadrant for Account-Based Marketing Platforms Report. 6sense’s no-compromises mission is helping customers transform their go-to-market and realize a substantial return on investment from our platform. Customer Testimonials from Gartner Peer Insights. Innovation.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Bombora 62

6sense

JANUARY 7, 2022

6sense, the market-leading account engagement platform, today announced it has been recognized as a Leader in 2022 Gartner ® Magic Quadrant for Account-Based Marketing Platforms Report. 1] Gartner, “Magic Quadrant for Account-Based Marketing Platforms”, Ray Pun, Christy Ferguson, Julian Poulter, 4 January 2022.

Account Based Marketing 62

Account Based Marketing Gartner Peer-to-peer Lead Ranking 62

Madison Logic

DECEMBER 9, 2022

NEW YORK, NY — December 9, 2022 — Madison Logic , the leading global digital Account-Based Marketing (ABM) platform, today announced that it has been positioned by Gartner as a Challenger in the 2022 Magic Quadrant for Account-Based Marketing Platforms. Intent helps us further tighten our target accounts. Gartner Disclaimer.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

G2M Solutions

APRIL 26, 2023

Gartner says the median B2B buying group consists of between 6 and 10 people. Each of these people need four to five pieces of information to help them. Brent Adamson, a Gartner distinguished VP, puts it this way. The B2B salesperson and marketer plays a significant role in providing that help. You should and here's why.

Buy 62

Buy Gartner B2B B2B Marketing 62

Valasys

FEBRUARY 5, 2019

Out of the 14 products that were evaluated, Oracle ERP Cloud has been listed as the only Leader in the analysis conducted by Gartner. What is a Gartner Magic Quadrant report? The Magic Quadrant (MQ) is a series that is published by the IT consulting firm Gartner. Gartner Disclaimer. Who is a Leader?

Gartner 58

Gartner Enterprise Management Marketing Management Analysis 58

Act-On

APRIL 10, 2024

Lead scoring helps organizations move prospects along their buying journey in a structured, strategic way — which is especially helpful considering how complex buying journeys have become. Lead scoring helps give your prospects the time they need to get to know your brand. Luckily for marketers, lead scoring exists.

Lead Ranking 156

Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 156

Mereo

MARCH 28, 2024

Building and Fostering Relationships In a recent study, about 75% of B2B buyers deemed their last purchase difficult or complex ( Gartner ). Help your buyers by enabling your teams to become trusted advisors and help your buyers break the status quo. Show buyers how your solution works. Sell after you earn their trust.

Research 41

Research Gartner Forrester Case Studies 41

The ROI Guy

AUGUST 20, 2018

Gartner says that today’s customers are spending around two-thirds of the buying journey gathering, processing and de-conflicting information. As the complexity grows, good sales reps still play a vital role, helping buyers find the signal through the noise.

Gartner 45

Gartner Tools B2B Sales Comparison 45

Oktopost

JANUARY 5, 2021

Over the past 30 years, I have been helping companies build and operate high performing go-to-market functions across the globe. With all this considered, I would like to share with you some of the ways that I have seen social being used to help product marketers deliver their best. Developing Your Buyer Personas. Maybe but….

Buyer Personas 132

Buyer Personas Top of Funnel Enterprise Management Marketing Budget 132

Hive9

OCTOBER 6, 2020

In a newly released Gartner report , the research and advisory firm underscores the importance of centralization, as well as the continued growth of agile practices. CMOs are evolving their teams through increased centralization, more functional alignment and continued exploration of agile marketing practices,” Gartner says.

Planning 232

Planning Gartner Training Customer Surveys 232

Martech

NOVEMBER 29, 2023

That’s the conclusion of new Gartner reports about what CMOs need to focus on in the coming year. Marketing leaders spend 17% more time collaborating cross-functionally than their non-marketing peers do, according to Gartner. In the coming year, there are three things CMOs must focus on according to Gartner.

Marketing AI 102

Marketing AI Peer-to-peer Paid Search Agency Ads 102

chiefmartech

APRIL 16, 2020

This is a concept that Gartner recently confirmed is gaining momentum in their most recent marketing organizational research. Regular readers will recognize these as part of theme that I’ve been fascinated by for the past couple of years: balancing centralization and decentralization in marketing operations.

Digital Transformation 92

Digital Transformation Work Management Marketing Management Process 92

KoMarketing Associates

JULY 6, 2022

As marketers continue to discover new tactics to help them achieve their top objectives, new research indicates that many are now willing to invest more in paid channels.

Budget Management 240

Budget Management Allocation Spending Advertising Channels 240

The ROI Guy

MAY 18, 2017

According to Gartner, the average enterprise technology buying team now includes more than 13 people ! Now, Gartner research indicates that a meager 1 in 5 of the decisions are led by IT people. According to Gartner, enterprise buying efforts often take 12 months or more.

Gartner 65

Gartner Enterprise Management Disintermediation Business 65

Salesforce Marketing Cloud

JANUARY 26, 2024

Fortunately, knowing the right strategies and a few expert tips will help ensure sales success. Slowly, as the lead understand their needs and how a specific product can help, they become a pitch-ready SQL. Tips for converting an MQL to SQL Research from Gartner shows that just 21% of MQLs convert to SQLs. Focus on B.A.N.T.

Lead Ranking 59

Lead Ranking Marketing Qualified Leads MQL Sales Management 59

Marketing Insider Group

SEPTEMBER 28, 2021

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. The Gartner survey focuses on big picture goals across the marketing organization. Many use the SMART method, and that’s always a helpful concept. That’s never an easy obstacle, but we can help!

Planning 277

Planning Lead Scoring Lead Ranking Gartner 277

KoMarketing Associates

JULY 14, 2021

They want Martech that helps them leverage data and customer intelligence to grow revenue.”. Gartner conducted its “2020 Marketing Technology Survey: Cost Pressures Force Martech Optimization and Innovation,” and data showed that most marketers (58%) decreased their martech budget as a result of the pandemic.

Spending 292

Spending Budget Programs Gartner CMO 292

Vision Edge Marketing

MARCH 26, 2024

Gartner’s survey reveals a whopping 75% of B2B buyers prefer self-service, versus interacting with sales representatives, during the initial stages of the buying process. An IBM study found that chatbots can help businesses reduce their customer service costs by as much as 30%. Reducing costs is only one side of the coin.

B2B 244

B2B Customer Satisfaction Interactive Marketing Loyalty 244

B2B Marketing Directions

JUNE 6, 2021

In a 2020 survey of senior marketing leaders by Gartner, participants were asked to identify their company's primary strategy for fueling growth into 2021. Other research by Gartner explored what factors drive growth from existing accounts and how marketers can support this objective.

RFI 52

RFI Effectiveness Gartner Paid Search Agency 52

Markempa

FEBRUARY 6, 2018

According to CEB, now Gartner, “Only 28% of sales leaders report that account management channels regularly meet their cross-selling and account growth targets.” Brent Adamson: I work with an organization formerly known as CEB and has now been acquired by Gartner. In fact, the traditional approach is no longer working.

Gartner 40

Gartner Research Cross-Selling Work Management 40

Webbiquity

NOVEMBER 29, 2022

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online. Invest in training your new employees and reskilling them.

Loyalty 309

Loyalty Lead Ranking Lead Scoring Budget Programs 309

Versium

JUNE 12, 2018

REDMOND, WA–(Marketwired – May 11, 2016) – Versium , a leading data technology company that delivers automated data technology solutions to marketing agencies and enterprises, today announced it has been selected as a “Cool Vendor” in the Cool Vendors in Retail, 2016 report by Gartner, Inc.,

Gartner 40

Gartner Vendors Lead Ranking Disintermediation 40

The ROI Guy

APRIL 25, 2017

According to Gartner, survey data obtained from technology buyers – both from IT and lines of business – indicates that "value assessments are among the most important sets of information within a buying process”. The key is to paint a clear and concise picture of what success looks like after the deal closes. Context is king.

Gartner 45

Gartner Differentiation Paid Search Agency Features 45

Outreach

APRIL 18, 2019

The Outreach team is excited to announce that we have been recognized as an April 2019 Gartner Peer Insights Customers’ Choice for Sales Force Automation. According to Gartner, “The Gartner Peer Insights Customers’ Choice is a recognition of vendors in this market by verified end-user professionals.” Required Disclaimer.

Gartner 40

Gartner Enterprise Management Outreach Peer-to-peer 40

Engagio

SEPTEMBER 13, 2023

Demandbase was recently named a 2023 Gartner ® Peer Insights Customers’ Choice for Account-Based Marketing Platforms and I couldn’t be prouder. Redefined our customer journey to include specific milestones and clear hand-offs to remove friction from the customer experience and help them recognize value at regular intervals.

Peer-to-peer 83

Peer-to-peer DemandBase Marketing Management Gartner 83

Marketing Insider Group

APRIL 26, 2021

Understanding how your organization fits into society can help you remain relevant and address current challenges and concerns authentically. 11 Ways CMOs Can Help Their Marketing Organizations Stay Agile in Crazy Times. This can help you fill gaps and cost-effectively strengthen your team. Remain flexible and nimble.

Organization 358

Organization Planning Marketing Budget Terms and Conditions 358

eTrigue

JANUARY 16, 2024

Gartner predicts that in 2024, the rate of B2B data decay will be over 70% per year.* It’s the quality, not the quantity, of your data that will help glean the best results. Clean data helps you understand your market. Clean data helps you: Identify your prospects’ intentions.

Account Based Marketing 78

Account Based Marketing ABM Data Hygiene Gartner 78

Marketing Insider Group

DECEMBER 29, 2020

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. So much “normality” has spiraled out of control that it’s challenging to know where to turn for helpful advice, truth, direction, and empathy. Source: Gartner.

Planning 363

Planning Trends Advertising Agencies Paid Search Agency 363

Business Brainz

FEBRUARY 15, 2022

To help in defining target audience along with attracting higher quality leads, companies spend a large chunk of their budget on data collection. The post How can Insight Reports help B2B Marketing Campaigns? Not necessarily string of numbers and charts. But insight that is drawn from data to leverage for marketing efforts.

Marketing Report 52

Marketing Report B2B Marketing Campaigns B2B 52

Martech

FEBRUARY 18, 2022

As a practice, sales enablement occurs when marketing teams create materials or share information that helps sales teams better convert prospects. However, certain marketing technologies called sales enablement platforms can help marketers to do just that. They also incorporate functions that help marketing collaborate with sales.

Digital Asset Management 94

Digital Asset Management Enterprise Management Work Management Marketing AI 94

Sword and the Script | B2B

JULY 18, 2023

Upping marketing spend during disruptive periods can drive profits, says Gartner. Senior tech leaders: “50% of respondents say they prioritize” B2B content that helps “them achieve a specific end goal. Strong brands help close B2B sales deals. Increased marketing spend in uncertainty drives profit.

Planning 52

Planning Statistics B2B Marketing Top of Funnel 52