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Biznology

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Using video for “buyer enablement”

Biznology

“Much like sales enablement, sales organizations must focus on what we call ‘buyer enablement’ ” Gartner research indicates that two-thirds of any B2B buying journey is devoted to “gathering, processing and de-conflicting information.” Answer a frequently asked question. Explain why we think the way we do.

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Marketing Privacy and Security Predictions for 2022

Biznology

According to Gartner, “by the end of 2023, modern privacy laws will cover the personal information of 75% of the world’s population.” There will be plenty of help available in addressing them.). Getting more specific in my predictions for marketing privacy and security issues in 2022, here are a few ideas to keep in mind for 2022.

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The untapped potential of video for sales enablement

Biznology

“ Tech Providers Will Pay Far More Attention to Sales Enablement” was one of “ 10 Fearless Predictions for B2B Tech Sales and Marketing in 2017 ” from Gartner technology marketing analyst Todd Berkowitz. Your sales people need to help them. They need to build a business case they can sell internally.

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How do you sell when your buyers can’t buy? Mounting dysfunction in the B2B buying process

Biznology

But new research from CEB , now Gartner , suggests that things are even worse these days: it’s buying gridlock. He also has a set of good ideas for how “prescriptive selling” can help us get out of this mess. . Sales needs to help customers simplify the buying process. What can marketing do to help? Please explain.

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Five ways business buying is changing: Ignore these at your peril

Biznology

You’ll find ratings sites like TrustRadius , Capterra (now owned by Gartner), Clutch.co A new entrant is Globality’s platform that helps large enterprises buy services. Comparison sites in the mold of TripAdvisor and Yelp have entered the B2B buying process, especially in crowded categories like software and services.

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Passionate Explorers: Lifelong Learners

Biznology

“When teammates leave, it’s an opportunity to recalibrate and solidify your foundation as a team to help maintain, or even improve, team members’ individual and collective morale and performance. Using these six strategies] can help mitigate further attrition and keep everyone motivated and engaged.

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Social software adoption: Riding the hype curve

Biznology

Technologists working with innovation are very familiar with Gartner’s hype cycle framework and its most known artifact, the hype curve: Gartner Research’s Hype Cycle diagram (Photo credit: Wikipedia). And when will such claims pay off, if at all?