The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

WebMarketCentral

JANUARY 28, 2009

Vendors have products and services designed to solve those problems. Every vendor will rave about its own products or services, and buyers get that. FYIndOut is free for b2b buyers, who can read product/service reviews posted by other users, write their own review, contact multiple vendors at once, and network with other buyers.

Enterprise Management 20

Enterprise Management Social Media Paid Content Marketing Management 20

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

Single Grain

MARCH 9, 2021

In this way, you get high-quality inbound marketing leads, which in turn bring in more sales and higher revenue. . 57% of B2B marketers say that SEO generates more leads than any other marketing strategy. Authority links help improve the ranking of the website, which leads to higher traffic and better conversion rates.

Lead Scoring 137

Lead Scoring Lead Ranking Marketing Automation Services SEO 137

NetLine

JULY 17, 2023

In this post, we will explore the essential skills, competencies, internal processes, technologies, and tools that B2B marketers need to deliver high-quality leads and impact pipeline using intent data. Incomplete buyer and account profiles, leading to missed opportunities with sales and lower-quality buyer experiences.

Intent Data 52

Intent Data Intent Lead Ranking B2B Marketing 52

Sana Commerce

AUGUST 24, 2021

Back then, one-fifth of B2B vendors were using integrated solutions. In 2020, Forrester reiterated the importance of e-commerce with ERP integration , noting that “as monolithic technology becomes outdated and less effective, the providers that lead the pack demonstrate deep, prebuilt integrations and strong business user tooling.”.

Budget Programs 98

Budget Programs Digital Transformation B2B Forrester 98

Heinz Marketing

SEPTEMBER 3, 2018

You can always find our future episodes of Sales Pipeline Radio on the iTunes Store, on Google Play, and everywhere that fine podcasts are found. I mean, I think if we can rise above the little bit of the upheaval that we’ve had, leading into the season, it should be really, really good for us. What do you think?

Top of Funnel 42

Top of Funnel B2B Thought Leadership Work Management B2B Sales 42

Brandpoint

NOVEMBER 28, 2018

Any content, from eBooks to white papers to podcasts, are considered owned media assets. It’s estimated by Gartner that by 2020, customers will manage 85 percent of their relationship with a company without ever talking to a human. You may host a blog on your web domain (and if you don’t, you should probably start ).

Paid Content 118

Paid Content Lead Ranking PR Media 118

NetLine

SEPTEMBER 11, 2023

And it’s not just us saying that—a whopping 75% of customers surveyed by Gartner attest to the complexity of the purchase process. According to CMO.com , B2B customers are significantly more emotionally connected to their vendors and service providers than consumers. With an average of 1.9

Top of Funnel 69

Top of Funnel Buyer's Journey Ideal Customer Profiles B2B 69

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

Content4Demand

JANUARY 31, 2023

Gartner Tweet In a recent webinar, Engage the Entire Buying Committee with Relevant Content , we heard a panel of C4D strategy experts discuss how marketers can target and reach today’s buying committees with content that informs their decisions. They’re using Slack, they’re using Google Docs.

Buy 59

Buy Top of Funnel Work Management Marketing Management 59

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Her clients who are technology vendors and venture firms leverage her strategic marketing and go-to-market expertise.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

B2B Digital Marketer

OCTOBER 5, 2020

Today he leads a team of digital marketing pros who love to work with busy executives who understand digital marketing is critical, but just don’t have time or expertise to build & execute in a way that delivers real results. We didn’t get any leads from that. Paul Slack ( 03:43 ): And that was back in 2000.

Sales Management 52

Sales Management B2B Marketing Top of Funnel Planning 52

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Google has dis-intermediated the content business. A few people were so incensed they contacted me to say I was talking nonsense. Okay, okay.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

SnapApp

MARCH 16, 2017

Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. The sheer breadth of channels, and number of marketing technology vendors is mind-boggling. . Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads. Conductor. VentureBeat.

Enterprise Management 87

Enterprise Management Stats Marketing Automation Services Work Management 87

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tuesday, September 28, 2010 Do White Papers Still Engage?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Here are the top six benefits: 1.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40