The ROI Guy

FEBRUARY 4, 2009

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services ROI 40

Heinz Marketing

FEBRUARY 7, 2022

Spotify , iTunes , Blubrry , Google Play , iHeartRADIO , Stitcher and now on Amazon music. You can even ask Siri, Alexa and Google! It’s not let me download your white paper, but what are we watching for and why do we find it? Matt : Look there’s value in white paper. How do we track it?

Top of Funnel 52

Top of Funnel Marketing Funnels Lead Ranking Ideal Customer Profiles 52

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Some examples of direct (hard) benefits are: 1.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

NOVEMBER 8, 2006

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

Ambal's Amusings

DECEMBER 17, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. Brian Carroll's book Lead Generation for the Complex Sale. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Keeping a Closer Eye on Content ROI – CMO Council.

Marketing Automation Services 100

Marketing Automation Services Work Management Marketing Management B2B Thought Leadership 100

Moz

JANUARY 22, 2019

The first step is to set up a funnel visualization in Google Analytics. The actual funnel layout: You may add up to 10 pages in Google Analytics for a conversion funnel. The value of the goal: In order to determine your ROI, you’ll need to decide what a complete goal is worth.

Top of Funnel 56

Top of Funnel Optimization Conversion Lead Ranking 56

The ROI Guy

DECEMBER 14, 2005

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

accelerate agency

APRIL 12, 2023

Utilize content marketing Content marketing is a great avenue for lead generation for any SaaS website, as—when done well—it brings people back again and again. If they’ve come through a Google search looking to purchase a service, they’ll want to see a sales page. It’s about interactions with your brand.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Webbiquity

NOVEMBER 5, 2019

According to Gartner , members of B2B buying teams spend nearly half of their time doing independent research, and: “When B2B buyers are considering a purchase‚ they spend only 17% of that time meeting with potential suppliers. Include a section for white papers, case studies, and videos. White papers.

Paid Content 239

Paid Content Sales Management Work Management Marketing Automation Services 239

Sana Commerce

AUGUST 24, 2021

When it comes to how and where to allot their budget, many B2B businesses struggle to strike the right balance of spend to maximize their ROI. Recent data from Gartner tells us that this certainly is the case: Over 40% of B2B businesses consider systems integration to be a top strategic investment for their organization. White paper.

Budget Programs 98

Budget Programs Digital Transformation B2B Forrester 98

The ROI Guy

JULY 22, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

SnapApp

DECEMBER 4, 2017

Content ROI Statistics. Long-form blog posts generate 9x more leads than short-form blog posts. In the eyes of Google, newer content is more likely to be relevant than a post from years back, so sometimes updating a post can be as good as writing a new one. . Content Marketing Budget Statistics. Content Strategy Statistics.

Paid Content 122

Paid Content Top of Funnel Stats Marketing Budget 122

Single Grain

NOVEMBER 17, 2020

And if you are ready to get started, read on for more info – or book a free SaaS LinkedIn Ads Strategy consultation with Single Grain if you want to short-cut your path to positive ROI: Book My Free SaaS LinkedIn Ads Strategy Consultation . The Anatomy of an Effective SaaS Lead Generation Strategy. Choose the Right Asset.

Enterprise Management 98

Enterprise Management Cost per Lead Paid Search Agency Paid Content 98

Ambal's Amusings

AUGUST 27, 2009

Brian Carroll's blog B2B Lead Generation Blog. Mac McIntosh's Sales Lead Insights: A B2B marketing Blog. B2B Lead Generation Benchmark Study 2009. Sales Lead Expert’s Learning Center. Keeping a Closer Eye on Content ROI – CMO Council. Keeping a Closer Eye on Content ROI – CMO Council.

Demand Generation Agencies 100

Demand Generation Agencies Demand Generation Demand B2B Marketing 100

Content4Demand

JANUARY 31, 2023

Gartner Tweet In a recent webinar, Engage the Entire Buying Committee with Relevant Content , we heard a panel of C4D strategy experts discuss how marketers can target and reach today’s buying committees with content that informs their decisions. They’re using Slack, they’re using Google Docs.

Buy 59

Buy Top of Funnel Work Management Marketing Management 59

SnapApp

FEBRUARY 13, 2018

Your ideal customers are on Facebookand LinkedIn, searching on Google, opening your competitor’s emails, attending events, watching webinars and engaging with brands across many different touchpoints. . Multichannel marketing is as much about engaging existing leads and customers as it is about reaching new prospects. . .

Marketing Strategy 63

Marketing Strategy Marketing & Strategy Examples Multi-Touch Attribution 63

Full Circle Insights

MAY 20, 2022

to continue nurturing leads through the funnel. Gartner estimates that a complex B2B purchase decision involves from six to 10 people. As Gartner also notes, individual buying group members usually have four or five pieces of information they’ve obtained independently. White Papers. And who wouldn’t want that?

Marketing Attribution 98

Marketing Attribution Sales Management Top of Funnel Lead Ranking 98

Online Marketing Institute

JUNE 22, 2009

Home > Our blog HOME | RSS FEEDS | SITEMAP | CLIENT ZONE | CONTACT US Our blog About Velocity Our clients What we do Who we are Recent posts The white paper is dead…or is it? Google has dis-intermediated the content business. A few people were so incensed they contacted me to say I was talking nonsense. See it here.

Paid Search Agency 40

Paid Search Agency Demand Generation Agencies Advertising Agencies B2B Marketing 40

Full Circle Insights

NOVEMBER 26, 2020

A Gartner CMO spend survey found that 68% expect to increase martech investments in the coming months. Marketers who use funnel metrics to track and manage leads inside the CRM can more easily identify and correct process issues to improve efficiency on that front. White Papers. Designing a Lead Lifecycle.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

SnapApp

MARCH 16, 2017

Analytics tools like Kissmetrics or Google Analytics for tracking different marketing efforts. Add to this the fact that Gartner predicts marketing technology budgets will exceed IT budgets by 2017, and it’s clear that this is no trend – technology stacks are here to stay. That means better ROI, and a happier C-suite.

Stats 87

Stats Enterprise Management Marketing Automation Services Work Management 87

Full Circle Insights

SEPTEMBER 8, 2021

The most recent Gartner CMO Spend Survey fueled even more speculation, reporting that marketing budgets declined to a record low of just 6.4% White Papers. Research Brief: Marketing ROI: Adapting ROI Concepts For B2B Tactic Or Program Evaluation. Designing a Lead Lifecycle. Marketing is here to stay.

Sales Management 96

Sales Management Lead Ranking Planning Marketing Attribution 96

Full Circle Insights

JULY 20, 2021

A Gartner study found that gender-diverse and inclusive teams performed 50% better than groups that were less diverse. White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Lead-to-Account Matching Buyer’s Checklist. The Elements of Great B2B Lead Management.

Lead Ranking 98

Lead Ranking Sales Management Marketing Attribution Top of Funnel 98

The ROI Guy

SEPTEMBER 28, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Do White Papers Still Rule?

Enterprise Management 40

Enterprise Management Paper Work Management Marketing Budget 40

Full Circle Insights

FEBRUARY 8, 2021

In the Gartner CMO Spend Survey , nearly 70% said they expected to increase martech investments over the next 12 months. Many B2B marketers already use the company’s CRM to track leads through the marketing and sales funnel and create reports. White Papers. Designing a Lead Lifecycle. Additional Resources.

Lead Ranking 59

Lead Ranking Sales Management CMO Marketing Attribution 59

Full Circle Insights

SEPTEMBER 30, 2020

A Gartner survey [ PDF ] found that 44% of CMOs faced midyear budget cuts in 2020, and more than 10% expected budget cuts to be significant. Funnel metrics tell you how leads progress through the marketing and sales funnel, providing actionable information you can use to clear bottlenecks, improve handoffs and otherwise upgrade processes.

Lead Ranking 59

Lead Ranking Sales Management Planning Marketing Attribution 59

Full Circle Insights

JANUARY 27, 2021

Gartner 2020 CMO Spend Survey. Marketers who use funnel metrics, tracking and monitoring leads inside the CRM, can improve efficiency by identifying and correcting process issues. White Papers. Designing a Lead Lifecycle. Lead to Account Matching Buyer’s Guide. Additional Resources. Case Studies.

Digital Transformation 52

Digital Transformation Lead Ranking Sales Management Marketing Attribution 52

Full Circle Insights

FEBRUARY 28, 2023

“Improving funnel visibility and fostering closer sales and marketing alignment are values Full Circle has in common with 6sense, so we’re thrilled to work with a leading intent data provider on an integration that improves ABM campaign efficiency.” SAN MATEO, Calif. , Feb. Magazine, and Comparably.

Full Circle Insights 52

Full Circle Insights Account Based Marketing Marketing Attribution Sales Management 52

The ROI Guy

SEPTEMBER 9, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Forrester 40

Forrester Marketing Budget ROI Budget Programs 40

The ROI Guy

AUGUST 4, 2010

Tom Pisello: The ROI Guy This blog is dedicated to the strategies and tools used by solution providers to better prove and improve the value of B2B solutions to frugal buyers - using diagnostic assessments, interactive white papers, ROI calculators and TCO comparisons. Tom then served Gartner as a Managing VP.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40