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Will Search Engine Traffic Really Drop 25% by 2026, as Gartner Predicts?

CMSWire

Gartner VP Alan Antin on the company’s prediction that search engine traffic is about to fall off a cliff. Continue reading.

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Digital Marketing – What Are The Top Goals And Challenges?

Marketing Insider Group

In the 2021 Digital Marketing Survey from Gartner , CMOs and marketing leaders shared their thoughts. Image: Gartner. The Gartner survey focuses on big picture goals across the marketing organization. Google will move forward with blocking 3rd party cookies in 2023. Staying on top of Google SEO changes.

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Report: Mobile Organic Search Trended Downward in Q3 2020

KoMarketing Associates

Overall, phones and tablets combined to generate 64% of Google organic search visits to brand sites in Q3. Google organic search visits to company websites continue to increase in general, according to the report. Data suggests that these types of visits increased 28% year-over-year in Q3.

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11 Digital Marketing Trends for Growing Your Business in 2021

Marketing Insider Group

73% of CMOs interviewed in a recent Gartner study predict the pandemic’s negative ramifications on our society will be short-lived. Source: Gartner. Follow Google’s E-A-T criteria as you create your content. Source: Google. Now, Google’s changed the game. Source: Gartner. 55% of U.S.

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What could disrupt the future of generative AI?

Martech

GenAI and the foundation models on which it rests are currently at the dizzying peak of the Gartner hype cycle. If Gartner’s model is sound, those tools may be about to plunge into the “trough of disillusionment” before emerging a few years hence on a plateau of useful productivity. Also, lawsuits are costly.

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Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

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54% of Senior-Level Marketers Have Not Seen Analytics Yield Positive Results

KoMarketing Associates

Gartner recently conducted the “Marketing Data and Analytics Survey 2020,” and statistics showed that 54% of senior-level marketers believe that analytics hasn’t had the influence that they expected, and about 37% of mid-level marketers said the same. Marketing with Analytics for the Future.

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