Biznology

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Should your positioning statement be a video?

Biznology

” That’s the only response you want to your positioning statement, according to Gartner research analyst Hank Barnes , who has conducted more than 1500 positioning reviews in the last five years. “Okay, I know what we are talking about. You don’t share your positioning statement? Neither did we. Neither do lots of companies.

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The Internet of Things (IoT): when everything is “a thing”

Biznology

Gartner and others project that the Internet of Things (IoT) will have close to 30 billion devices interconnected in 5 years. Each thing is uniquely identifiable through its embedded computing system but is able to interoperate within the existing Internet infrastructure. (…) According to Gartner, Inc. (a

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How the Internet of Things will change in 2016

Biznology

According to Gartner Inc.’s Consider the following two tables from Gartner with statistics on the Internet of Things categories. Source: Gartner (November 2015). Source: Gartner (November 2015). According to this analysis, IoT numbers will be much larger than those initially forecasted by Gartner. s forecasts, 5.5

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Chatbots in the Post-Pandemic Era

Biznology

I include Personal Digital Assistants such as Amazon Echo, Apple Siri, Google Assistant, and Microsoft Cortana in this group. Yours will start asking you follow-up questions about that recipe, film, or health treatment she recommended and will thus start anticipating your needs the way Google sometimes anticipates what you want to search for.

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4 tips for generating more return business in any industry

Biznology

Gartner has found that for most brands, 80% of your future income will come from your existing customer base. And let’s face it, every organization will receive a negative online review on Yelp, Google local, Facebook, or another outlet at one point or another. Hopefully, they’re fully satisfied with the purchase.

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Digital Transformation: Digital Darwinism or survival of the nimblest?

Biznology

As Digital Transformation continues its buzzword journey through the Gartner hype cycle – hopefully toward the plateau of productivity stage – a fairly large number of other smaller – but equally puzzling – companion new jargon will be created. Digital Darwinism is one of them.

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Social Business Reality Check: the elusive executive support

Biznology

Go ahead and google it: almost every list covering key success factors for a social business strategy will have something along the lines of securing executive support. Read on to find one possible answer to that puzzle.