Webbiquity

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Six Proven Strategies to Build Customer Relationships and Brand Loyalty

Webbiquity

According to Gartner , B2B buyers today spend only 5% or 6% of their time with sales reps while comparing multiple suppliers. Gartner also found that when B2B buyers are making purchase decisions, they spend most of their time independently researching the brand online.

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Conversational AI: Simplifying Customer Experience in the Digital Age

Webbiquity

per Gartner. This not only increases engagement, but also provides a sense of satisfaction that heightens trust and reliability in your services. By 2021, 15% of all customer service interactions will be completely handled by AI , an increase of 400% from 2017. How does it work? This data primarily consists of content and context.

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Why Marketing Needs to Own Demand Generation Right Out of the Gate

Webbiquity

Compare this to the definition of lead gen offered by Gartner. “Demand generation spans the entire buyer’s journey. That includes both generating revenue from acquiring new customers and growing revenue within the installed base.”.

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Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey

Webbiquity

” In other words, companies that maintain or increase marketing spend, counter to the trend reported by Gartner, are likely to gain market share at the expense of the budget cutters. The post Five Impacts of CMO Budget Cuts – Gartner 2021 CMO Spend Survey appeared first on B2B Marketing Blog | Webbiquity.

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Three Golden Rules for Optimizing Customer Experience

Webbiquity

According to Gartner , “Providing a better customer experience (CX) is no longer just a competitive advantage; it’s a matter of survival. The most important element in your brand image isn’t your logo, tagline, color palette, or mission statement. It’s the customer experience (CX) people have when doing business with you.

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Seven Ways B2B Tech Buying Behavior is Changing [Research]

Webbiquity

” The analyst firms are well aware of this shift, which is why Omdia now partners with TrustRadius, and why Gartner has acquired three of the five most popular software rating sites. Search is Getting More Important. As noted above, the majority of B2B buyers are under age 40.

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Seven Ways to Promote Your Local Business Outdoors

Webbiquity

Don’t buy through “review sites” and give your money to Gartner. This is a great location to advertise offers and small promotions to customers who are already in the process of buying something. Support small businesses. You can set up free standing display units, or smaller ones on the counter.

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