Gartner's Top 19 Enterprise Digital Asset Management (DAM) Solutions
CMSWire
JANUARY 26, 2024
Here is some insight into the platforms that top Gartner's list. Looking for an enterprise digital asset management solution? Continue reading.
CMSWire
JANUARY 26, 2024
Here is some insight into the platforms that top Gartner's list. Looking for an enterprise digital asset management solution? Continue reading.
CMSWire
MARCH 20, 2024
Gartner VP Alan Antin on the company’s prediction that search engine traffic is about to fall off a cliff. Continue reading.
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Martech
SEPTEMBER 13, 2023
However, a new Gartner report takes a contrarian view, saying the focus should be on inclusivity and ESG (environmental, social and governance) achievements. The Gartner report diplomatically refers to these episodes as “significant consumer reaction to explicit or implicit socio-political stances.”) Get MarTech! In your inbox.
Martech
SEPTEMBER 21, 2023
It’s no surprise to anyone that generative AI and the foundational models that support it are currently to be found at the very summit of what Gartner calls “the peak of inflated expectations” in the latest iteration of the “Gartner Hype Cycle for Artificial Intelligence.” Image courtesy of Gartner.
Advertiser: Showpad
According to Gartner, 15% of all technology spending in 2021 is predicted to go toward sales enablement technology. When identifying a platform that bridges the gap between sales, marketing, and customers while staying within budget, the selection process quickly becomes overwhelming. So, what features do you need to consider?
Martech
SEPTEMBER 2, 2021
Marketing budgets as a percentage of revenue fell in 20201 to “their lowest level in recent history,” analyst firm Gartner reported in The State of Marketing Budgets 2021. The post Gartner: Marketing budgets slashed in 2021 appeared first on MarTech. Budgets were almost cut in half, falling from 11% in 2020 to 6.4%
Sana Commerce
MARCH 11, 2024
Celebrating success: diving into insights Sana Commerce proudly announces its recognition as an Aspiring Vendor in the 2023 Gartner ® Peer Insights Voice of the Customer for Digital Commerce. Sana Commerce is one of eight digital commerce vendors who have met the criteria set forth in the Gartner ® Peer Insights Voice of the Customer report.
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“B2B buyers spend just 15% of their time interacting with brands before making a purchase decision” (Gartner). That means B2B marketers miss out on 85% of a buyer’s journey! How can B2B marketers reach active buyers sooner in the sales cycle and influence their purchase decisions? Intent signal data can help.
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