Customer Experience Matrix

DECEMBER 27, 2010

These are conceptually quite different from the dimensions used in the Gartner and Forrester reports* , which are designed to illustrate competitive position. . - vendor strength , which assesses a vendor’s current and future business position. This is a combination of company size, client base, and financial resources.

Marketing Automation Services 120

Marketing Automation Services Lead Scoring Lead Ranking Vendors 120

Customer Experience Matrix

JUNE 14, 2007

The article quotes two recent surveys, one by Saugatuck Technology and the other by Gartner. The article quotes Gartner Vice President and Research Director James Browning as blaming the fact that “SMBs are control freaks” and therefore less willing to trust their data to an outsider than larger, presumably more sophisticated entities.

Marketing Management 120

Marketing Management Budget Programs Software SMB 120

Customer Experience Matrix

JUNE 2, 2018

Gartner recently found that just 1% of CIOs have any blockchain adoption and 77% have no plans. Part of my resistance is the whiff of humbug that accompanies so many blockchain-based ventures, whose founders often seem more excited about their Initial Coin Offering than building the actual business. I’m not the only skeptic.

Marketing Management 120

Marketing Management Marketing Proposals Ad Exchange Copyright 120

Customer Experience Matrix

DECEMBER 1, 2017

One bolt of lightning to illuminate this was a recent Gartner survey that found martech spend is now falling. But it’s clear we’re now seeing “martech fatigue” set in, as marketers tire of purchasing an endless array of new systems they then barely use. interest in self-service technology.

Marketing AI 149

Marketing AI Cable Paid Search Agency Amazon 149

Customer Experience Matrix

FEBRUARY 22, 2011

Our friends at Gartner have recently proposed replacing “enterprise marketing management” with “integrated marketing management” as the general term for, um, integrated marketing management. Let me make clear that when I say “enterprise”, I mean “enterprise”, as in big business. Makes sense.

Resource Management 120

Resource Management Enterprise Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JANUARY 26, 2011

The industry matrix puts leads at the top right, where God and Gartner evidently intended them to be, and cleverly named other groups everywhere else. The core of the new report, therefore, contains two sections: scatter diagrams plotting all the vendors in a typical "industry matrix" style and individual vendor profiles.

Marketing Automation Services 120

Marketing Automation Services Work Management Marketing Report Marketing Management 120

Customer Experience Matrix

FEBRUARY 2, 2009

So I was more than a little perplexed to see the Aberdeen ranking, especially because I wasn’t aware that Aberdeen produced something similar to the Forrester “waves” and Gartner “magic quadrants”. Indeed, it turns out that the AXIS program is brand new. The BI report is the second to be issued but will be followed by several per quarter.

Work Management 120

Work Management Marketing Management Class Vendors 120

Customer Experience Matrix

MAY 26, 2023

This isn’t just a Gartner obsession. There’s also an almost esthetic judgement that a market so large is just too unruly, and that the growing number of systems used by each marketing department must indicate substantial waste and lost control. They probably meant “recoup”, not “write-off” their losses.) It aint necessarily so.

Enterprise Management 156

Enterprise Management Buy Work Management Marketing Management 156

Customer Experience Matrix

JULY 29, 2008

Note that while this seems obvious, it’s quite different from how analyst firms like Gartner and Forrester set up their classifications. Since my ultimate goal is to help potential buyers decide which product to purchase, the obvious approach is to first classify the buyers themselves and then determine which systems best fit which group.

Demand Generation 120

Demand Generation Work Management Demand Marketing Management 120

Customer Experience Matrix

MARCH 20, 2018

The Customer Data Platform industry is doing very well, thank you, with new reports out recently from both Gartner and Forrester and the CDP Institute launching its European branch.

Enterprise Management 153

Enterprise Management Work Management Marketing Management Buy 153

Customer Experience Matrix

MARCH 20, 2008

One of the few sessions I did catch was a keynote by Gartner Vice President Michael Blechar. I’m sure there are some hilarious data modeling jokes making the rounds at the show, but I wasn’t able to stick around long enough to hear any.

Enterprise Management 120

Enterprise Management Work Management Service Gartner 120

Customer Experience Matrix

AUGUST 2, 2007

The IT world hasn’t quite recognized how revolutionary QlikTech is, but it’s starting to see the light: Gartner has begun covering them and there was a recent piece in InformationWeek. I’ll brag a bit and point out that my own coverage began much sooner: see my DM News review of July 2005 (written before we became resellers).

Cross-Selling 120

Cross-Selling Gartner Analysis Distribution 120

Customer Experience Matrix

OCTOBER 31, 2007

The Greenplum Web site offers links to useful Gartner and Ventana Research papers if you want to look at the database appliance market in more detail.) It might also reflect increasing competition from database appliances like Netezza , DATAllegro , and Greenplum. But I digress. Let’s talk first about the alliances and then v6.

Enterprise Management 120

Enterprise Management Work Management Marketing Automation Services Marketing Management 120

Customer Experience Matrix

JUNE 10, 2009

The product has finally attracted attention from analyst firms like Gartner and Aberdeen and is very well rated in Nigel Pendse’s latest BI Survey. When I first spoke with the company in 2005, it had just reached 2,000 clients; at last count, it had over 11,000. Revenue for 2008 was $120 million and had risen 50% from the previous year.

Enterprise Management 120

Enterprise Management Work Management Marketing Management Elasticity 120