Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. It means understanding different CIO roles, skills, aspirations, and business contexts.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

AUGUST 7, 2009

That means understanding not just the top 10 IT drivers for 2009 as predicted by Gartner or Forrester. To market to these people effectively, you’re going to have to get to know them as being part of multiple, unique segments. It means understanding different CIO roles, skills, aspirations, and business contexts.

Planning 100

Planning Segmentation Work Management Gartner 100

Chris Koch

FEBRUARY 5, 2010

This week, Gartner proved why we need to make the change. Proclaiming that thought leadership isn’t just for consulting firms anymore, Gartner said in this press release that thought leadership has emerged as an “organized discipline.”. Then Gartner did what it always does; it coined an acronym: TLM, or Thought Leadership Marketing.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100