game-theory television 
ClearVoice
MAY 4, 2021
Finding champions with the right audience, like influencers, journalists, and other game-changers. Though, in theory, it’s beneficial to brands, it should come with a few precautions, urges Christopher Tompkins, the CEO and the head strategist for The Go! Sticky ideas are generally simple, unexpected, credible, and impactful.
Convince & Convert
FEBRUARY 8, 2017
A commercial came on television, and before I knew it, I had completely stopped writing and was fully engrossed in what it had to say. While you may not make a sale right off the bat, you are looking for results from playing the long game on social. This is an idea from the Cognitive Consistency Theory. Click To Tweet .
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Webbiquity
MAY 17, 2010
Hayes, Managing Partner and Principal at the New England Consulting Group , draws on his experience working with midsize to large clients across healthcare, consumer packaged goods, retail, energy and other sectors to illustrate both the theory and real-world examples of trailblazing marketing campaigns and practices.
Content Standard
MAY 22, 2016
The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.
Content Standard
NOVEMBER 4, 2016
Nearly 60 years ago, in a small Pennsylvanian suburb forty minutes away from Philadelphia, my father was growing up without a television in his home. Up to today, advertising has largely relied on the same, singular approach for getting people to buy: grab attention, incite interest, and tell the viewer where to go next.
Content Standard
MAY 22, 2016
The 1950s in the United States saw dramatic economic growth, widespread adoption of television and advertising; of moving to the suburbs and owning multiple cars; of buying for excess and dumping what felt old fashioned. The Rise of Television as Part of American Culture. The Backstory. But let’s start at the beginning.
Contently
APRIL 18, 2016
Even though spending more to promote a movie should make the movie more successful in theory, more budget spent on a sequel doesn’t correlate to more net profit. In fact, most saga movie series are adapted from previously successful books or television shows.
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