Zoominfo

AUGUST 12, 2018

Hubspot: Inventing Their Own Game If you’ve worked in marketing for any period of time, you’re likely familiar with the term inbound marketing. That’s right, Hubspot founders Brian Halligan and Dharmesh Shah wrote the book on inbound marketing in 2009 titled, Inbound Marketing: Get Found Using Google, Social Media, and Blogs.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

Adobe Experience Cloud Blog

APRIL 1, 2019

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. More specifically, you should use social media to consider what those supporters care about rather than just who they are. Inhabiting a Culture Through Social Media.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Marketing Insider Group

JANUARY 30, 2024

This approach is changing the game. When companies really nail their content strategy at the business level, the results can be game-changing. If our audience is craving easy-to-digest, practical advice, we’re not going to bombard them with highfalutin language and complex theories.

Ideal Customer Profiles 236

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 236

Content4Demand

OCTOBER 1, 2020

CMO and entrepreneur Mario Moreno is an all-around social media master who hosts a podcast and provides educational courses for folks looking specifically to boost their Instagram and TikTok strategies. She shares a variety of quick and easy tutorials to help me up my design game on social media. Gerardo Perez.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Convince & Convert

FEBRUARY 8, 2017

There is a new strategy that baffles some people’s social media. I wanted to write about something that would resonate with every business owner active on social media: the topic of making money through the use of social. Psychology plays an important role in driving traffic from social media. But all is not lost.

Social Media 147

Social Media Media Trust Marketing Trigger Marketing 147

ClearVoice

MAY 4, 2021

What is a social epidemic? A social epidemic refers to ideas, products, and behaviors that spread rapidly through a population in the way that a virus spreads. In his 2000 debut book, ‘The Tipping Point,’ Canadian journalist and staff writer for The New Yorker Malcolm Gladwell discusses the social epidemic concept.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Oktopost

MARCH 20, 2021

Know when the data you’ve compiled is significant enough to prove your theories. For instance, a marketer may insist on doing a podcast, a blog, and a video for social. When it comes to growth hacking, optimization is the name of the game. . Everyone likes playing games, but new customers hate onboarding.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Biznology

JULY 11, 2016

There are many theories trying to explain it, like the increase in oxygen levels, or the onset of new genetic mechanisms drastically affecting embryo development. Over the last several years, technology pundits have been gravitating around the big data + mobile + cloud + social as the big game changers of our time.

Digital Transformation 80

Digital Transformation Differentiation Distribution Course 80

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening? This shift created an opportunity for social listening to thrive in a B2B marketing strategy.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Sprout Social

MAY 27, 2021

Wish you could take the guesswork out of your social ad targeting? That’s where Facebook Lookalike Audiences are a game-changer. While Lookalike Audiences are ideal for marketers that have run ads successfully in the past, they’re fair game for first-timers as well. Don’t we all.

Facebook 118

Facebook Paid Search Agency Ads Optimization 118

Onalytica B2B

SEPTEMBER 12, 2017

To put it simply; an influencer can be in theory be anyone – whether they’re an internal employee, external individuals, brands, publications or stakeholders. This means put your detective hat on and start searching each influencer’s social footprint to see if they are truly influential or just a retweeting machine.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

Martech Advisor

JANUARY 3, 2020

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. Social media marketing presents a plethora of opportunities to effectively connect with audiences, and offers practical ways to optimize branding, lead generation, conversions, sales, and much more.

Social Media 135

Social Media Social Marketing Media Planning 135

Markempa

AUGUST 19, 2021

We see this kind of marketing is done all the time in this digital age; YouTubers collaborating with other YouTubers, social media influencers collaborating with other influencers, and brands collaborating with everyday people who have a following or significant influence. Influencer Marketing via Livestream – markempa. To Summarize.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

BuzzSumo

SEPTEMBER 20, 2019

You’ll learn how to maximize the power of conversational marketing: Social media is more about the Return on Conversation (ROC) and less about the Return on Investment (ROI). And, if we’re honest with ourselves, we’ll agree that the key to ongoing successful social strategy has always been a focus on engagement.

Social Media 95

Social Media Social Marketing Conversion Media 95

Brandpoint

NOVEMBER 9, 2021

Rachel Neff , Associate Vice President, Finn Partners As people begin to rethink the pros and cons of convenience versus data privacy, more will likely reduce the frequency with which they choose to visit large social networking sites. Followers should be considered vanity numbers and impressions a metric tied to spend.

Paid Content 118

Paid Content Digital Experience Platform Advertising Agencies Planning 118

Kevin Indig

NOVEMBER 13, 2023

Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses. My theory : Google prefers affiliate content from publishers over pure affiliates because they have editorial guidelines. To some degree, you need to blame the game, not just the players.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

Animalz blog

MAY 15, 2023

Whipping up ultra-creative marketing copy and short-form content, like social media posts, product descriptions, and article titles. Midjourney Generating creative, polished images for blog posts and social media. Flexibility is the name of the game as you get started with generative AI. So, how can you adapt?

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Crimson Marketing

OCTOBER 14, 2014

Sure, one can laugh off the impending Content Shock theory the way Copyblogger did. The theory is shaped around the idea that while content supply is booming, the demand for it is flat, simply because there aren’t enough hours in the day to consume it all. And that’s where the savvy content marketers will win the game.

Viral Marketing 100

Viral Marketing Content Work Management Marketing Management 100

sagefrog

FEBRUARY 14, 2024

It equips marketers with practical strategies , bridging the gap between theory and application. Harhut takes readers through practical applications in marketing communications, direct mail, email campaigns, digital ad campaigns, social media marketing , and sales funnel conversion strategies.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Adobe Experience Cloud Blog

AUGUST 7, 2018

Social media is a prime example. 3. Facebook and Other Socials. Gone are the days of manually tagging your friends in your social media posts. Facial recognition is just one of the amazing ways that social media is using machine learning to improve our experience as users.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

Litmus

SEPTEMBER 7, 2021

Today, modern, innovative marketers are leading the charge in evaluating a potential long-term relationship with AI to empower their businesses to be more competitive and boost performance. With so many opportunities, where and how should you start your AI relationship?

Marketing AI 82

Marketing AI Paid Search Agency Advertising Agencies Planning 82

Sprout Social

JUNE 23, 2021

By using a powerful social listening tool to aggregate and parse all of that conversational data, smart brands can formulate and test hypotheses quickly and then pressure test those assumptions through qualitative research. Lizz Kannenberg Senior Creative Director, Sprout Social. In short: Be scrappier, and see innovation differently.

Differentiation 94

Differentiation Social Media Media Aggregators 94

KoMarketing Associates

MARCH 8, 2016

Social listening initiatives (46 percent). The best marketers I have seen jump in, armed with a theory or hypothesis, and a willingness to test this theory on a small sample group. Comprehensive mapping of total customer journey across all touchpoints (44 percent). Personalized experiences online and offline (44 percent).

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. The amount of people using social media has grown tremendously, and it is now one of the best ways to reach consumers. What is the right communication channel? Targeted Ads.

Conversion 120

Conversion Tagging Case Study Case Studies 120

Atomic Reach

FEBRUARY 23, 2023

Too often, evaluating influencers and campaigns is reduced to a guessing game, with little understanding of what content actually drives an ideal outcome. We began by benchmarking Roman’s historical content performance across owned and social channels. Great news: we can help. We used our proprietary AI to process 2.5B

API 59

API Marketing Management Ideal Customer Profiles Aggregators 59

Hubspot

AUGUST 8, 2018

Content moderation on social media sites remains a hotly-contested topic. This year, congressional committees have held not one , but two hearings on the "filtering practices" of social media networks. 65% of People Think Social Media Sites Should Remove This Content. The Current Climate. August 1, 2018. The Content Itself.

Social Media 56

Social Media Media Content Validation 56

Buzz Marketing for Technology

AUGUST 5, 2014

This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of Transforming Events into Meaningful Experiences: Lessons in Real-Time Marketing. Greg took over and give us an inside view of how social experiences can be “priceless.”

Allocation 100

Allocation Paid Search Agency Work Management Webinar Metrics 100

chiefmartech

JANUARY 10, 2022

A wave of B2C-centric martech innovation ensued and is still accelerating in areas such as social commerce and so-called “super apps” (which are more super in the East than the West). Another example of aggregation theory in tech stacks is with Automation. This will drive further adoption of Agile Marketing practices.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Martech Advisor

DECEMBER 30, 2019

And larger consumer brands must consider the type of brand experience that social media platform users will have as they move through their day. In the near future platform operators including online game communities and messaging apps could be forced into greater levels of transparency.

Design 69

Design Brand Identity Branding Paid Search Agency 69

ClearVoice

NOVEMBER 16, 2019

Podcasting created a space where people discussed theories and social issues intelligently with an openness to being rational, fact-based and playful. Podcast kept getting better, more intriguing serials about humanistic and socially relevant stories that made me re-think my views and biases: Caliphate , This Land , Code Switch.

Storytelling 45

Storytelling Curation Demographics Impressions 45

Vidyard

DECEMBER 13, 2019

A video for a landing page might be very different from one on social media. Will you require additional assets like a shorter cut of the video to use on social? Working with a production company is a relationship game. Intending to drive sign-ups vs. generating brand awareness can affect the creative direction of the video.

Paid Search Agency 133

Paid Search Agency Work Management Video Marketing Product 133

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. The idea that customers in different stages of awareness need different messaging that contains specific information comes from a theory developed over 50 years ago. The Five Stages of Customer Awareness.

SMS 98

SMS Buy Process Paid Search Agency 98

Crimson Marketing

OCTOBER 15, 2015

Social Is A Top-Of-Funnel Channel. This was the truth before social evolved. Today, platforms like Twitter and LinkedIn allow marketers to target ads and collect prospect data which have turned social into a more bottom-of-the-funnel direct response channel. Social Can Only Work For A Few Select Industries. ” 11.

Top of Funnel 100

Top of Funnel SEM Digital Marketing Funnels Marketing Analytics Tools 100

Zoominfo

MARCH 15, 2018

Although simple in theory, content marketing is a lot easier said than done. Whether you work in sales or not, you’ve likely heard the age-old saying: Sales is a numbers game. B2B Blog Post Round-Up: Social Listening, Productivity, & More [January]. Continue Reading. 4. 6 Sales Metrics to Track in 2018.

Account Based Marketing 113

Account Based Marketing Zoominfo B2B ABM 113

Biznology

APRIL 16, 2012

The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story. It was a popular play in 1993 written by John Guare and then a trivia game called Six Degree of Kevin Bacon that Kevin turned into a charitable organization called SixDegrees.org. Is the theory true in social media?

Social Media 80

Social Media Studies Media Case Studies 80

Biznology

AUGUST 8, 2014

Many change management and social business consultants will tell you this: to ensure success in your social business implementation, you must get broad executive support. Thus, the equation is simple: executive support = social business success. But as theories get developed, they also go through a process of hits and misses.

Paid Search Agency 80

Paid Search Agency Business Enterprise Management Consulting 80

Buzz Marketing for Technology

OCTOBER 5, 2013

Posted in Crowdsourcing Gaming Innovation. and creator of Innovation Games ® and Knowsy ® to discuss how serious games are changing Sales and Marketing teams at major brands. PD: Talk a little bit about what is a “serious” game. How does that differ from just a game? How does that differ from just a game?

Work Management 100

Work Management Marketing Management Business Peer-to-peer 100