Vidyard

DECEMBER 13, 2019

Video production companies (a.k.a. video production agencies) exist to make videos for companies like yours. Why Should You Hire a Video Production Company? That said, there are some cases when you might want to collaborate with an outside agency and the capable hands that come with a production company. See it in Action.

Paid Search Agency 65

Paid Search Agency Work Management Video Marketing Product 65

Marketing Insider Group

JANUARY 30, 2024

This approach is changing the game. When companies really nail their content strategy at the business level, the results can be game-changing. If our audience is craving easy-to-digest, practical advice, we’re not going to bombard them with highfalutin language and complex theories.

Ideal Customer Profiles 244

Ideal Customer Profiles Marketing & Strategy Work Management Marketing Management 244

Customer Experience Matrix

DECEMBER 30, 2021

Think Survivor meets Game of Thrones with a dash of Big Bang Theory. But the situation facing potential entrants is daunting: the leading independent CDP vendors now have mature products, big customer bases, high brand recognition, and lots of funding. It’s a picture that makes a lot of sense.

Enterprise Management 260

Enterprise Management Work Management Marketing Automation Services Marketing Management 260

Optinmonster

APRIL 2, 2020

Are you struggling to work from home and be as productive as you were at the office? But just like any professional skill, being productive while working from home can easily be learned. But just like any professional skill, being productive while working from home can easily be learned. The Ups and Downs of Working From Home.

Work Management 96

Work Management Tips Product Marketing Management 96

Marketing Insider Group

DECEMBER 17, 2019

B2B products tend to be much more complex and at a higher price point. Instead of touting stats about productivity and efficiency in the usual dull and boring way, Slack created a campaign that was both educational and memorable. Of course, it’s still important to get across why buying your product or service makes good business sense.

Tactics 276

Tactics B2B Marketing Work Management Planning 276

Sharpspring

FEBRUARY 24, 2022

One of the ways marketers have hacked psychology is through color theory. In the following article, we’ll explore how color theory can help you select the best color schemes for email marketing. You’ll see this color a lot in sports team logos and kids’ games because it naturally elicits a positive attitude.

Email Marketing 83

Email Marketing Best Practices Urgency Marketing Marketing & Strategy 83

Zoominfo

AUGUST 12, 2018

Genesys: CX Heroes Genesys, a cloud communications company, decided to present their product with a humanitarian image. Instead of pitching how great their product is, Genesys chose to show how extraordinary their customers can be. Our examples highlight ways companies achieved branding success through creative marketing initiatives.

Creativity 130

Creativity B2B Marketing Examples Work Management 130

sagefrog

FEBRUARY 14, 2024

In a world saturated with brands, messages, and products, your efforts risk fading into obscurity unless you determine what truly captivates your potential customers. It equips marketers with practical strategies , bridging the gap between theory and application. The success of a marketing campaign hinges on buyer behavior.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

Onalytica B2B

SEPTEMBER 12, 2017

To put it simply; an influencer can be in theory be anyone – whether they’re an internal employee, external individuals, brands, publications or stakeholders. Small, every day consumers of your own or similar products. Product categories (e.g. Your products vs. competitor products. Define your topical focus.

Marketing Management 257

Marketing Management Peer-to-peer B2B Thought Leadership Advertising Agencies 257

xiQ

MARCH 2, 2022

Personality insights and other aspects of behavioral science offer opportunities to better connect with individuals and create an excellent match for products, services, or experiences. William Moulton Marston came up with this theory. Digital Psychometrics Changed the Game. The Science Behind Personality-driven Marketing.

Enterprise Management 118

Enterprise Management Personalization Planning Work Management 118

Oktopost

MARCH 20, 2021

Know when the data you’ve compiled is significant enough to prove your theories. Activation: this means activating customers to start using your product. When it comes to growth hacking, optimization is the name of the game. . Everyone likes playing games, but new customers hate onboarding.

Webinar Metrics 144

Webinar Metrics Marketing & Strategy Acquisitions Paid Search Agency 144

Adobe Experience Cloud Blog

APRIL 1, 2019

In theory, the best way to make this fantasy a reality is to tap into some “trending” topics and capture everyone’s attention. This game about building a virtual world is typically played by children , but they’re not the ones with the credit cards. Just look at Minecraft.

Trends 134

Trends Paid Search Agency Social Media Thought Leadership 134

Marketing Insider Group

SEPTEMBER 16, 2019

This bit of data from SurveyMonkey means marketers must up their original research game to help audiences better understand the markets that impact their businesses and the customers they support. The results show that 82% of respondents said they prefer content based on data rather than an article based on a writer’s opinion. Why Data Works.

Relevance 194

Relevance Research Opinions Content 194

Kevin Indig

MAY 29, 2023

In a pitch, SEO forecasting can be a game changer, setting you apart from the competition. SEOmonitor's Product specialists will be there to help you in crafting the best pitch possible. How Google decides which products to show isn’t clear to me at this point. That's where SEOmonitor comes in.

Lead Ranking 139

Lead Ranking Generation Lead Scoring Forecasting 139

Champion Communications

FEBRUARY 1, 2023

One clear use case is that it can be used as a customer service chatbot for businesses looking to provide clear information about their products and services. I went straight to the source and asked the AI chatbot, ‘How can ChatGPT be used in PR?’ That’s the theory, but the reality is a different story.

Public Relations 62

Public Relations PR Ethics User-Generated Content 62

Content4Demand

OCTOBER 1, 2020

Her TikTok account zeroes in on more of the practical, day-to-day tips to help marketers be successful in everything from running meetings to managing productivity and acquiring new skills and training. She shares a variety of quick and easy tutorials to help me up my design game on social media.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

Litmus

SEPTEMBER 7, 2021

Core marketing activities such as understanding customer needs, matching them to products and services, and persuading people to buy are all capabilities that AI can dramatically elevate. Use case: Deliver personalized content and product recommendations. AI Love Language #2: Personalization.

Marketing AI 83

Marketing AI Paid Search Agency Advertising Agencies Planning 83

ClearVoice

MAY 4, 2021

A social epidemic refers to ideas, products, and behaviors that spread rapidly through a population in the way that a virus spreads. Finding champions with the right audience, like influencers, journalists, and other game-changers. What is a social epidemic? Particularly now, it’s a relevant, easy-to-visualize analogy.

Viral Marketing 101

Viral Marketing Paid Search Agency Social Marketing Planning 101

Convince & Convert

FEBRUARY 8, 2017

This person needs more than to find your site out of the blue, stumble upon the product they have always been looking for, and then purchase. There is a more human side needed when marketing your products online these days. This is an idea from the Cognitive Consistency Theory. It doesn’t happen that way anymore.

Social Media 147

Social Media Media Trust Marketing Trigger Marketing 147

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. The idea that customers in different stages of awareness need different messaging that contains specific information comes from a theory developed over 50 years ago. Product Aware. The Five Stages of Customer Awareness.

SMS 98

SMS Buy Process Paid Search Agency 98

chiefmartech

JANUARY 10, 2022

And 35% of them are willing to make $500,000+ purchases for a new product or service either remotely or via digital self-serve. ” Anyone who has a relationship with your buyer, whether offering a complementary product, service, community, or influencing advice becomes part of your ecosystem. Think bigger with Big Ops.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Bannerflow

FEBRUARY 3, 2023

A study by Wyzowl found that 88% of people have been convinced to purchase a product based on watching a brand’s video. They also found that 96% have sought out a video to learn more about a product or service. The global video game market is expected to reach more than $317 billion by 2027, according to eConsultancy.

Demand 52

Demand Video Marketing Ad Exchange Mobile Advertising 52

Oktopost

MARCH 7, 2022

Social listening is the act of monitoring feeds and platforms for references to your brand, products, competitors, and related keywords, and then taking the extra step to analyze and comprehend what’s being said, who’s saying it, and why, so that you can take action based on that information. Developing Product Roadmap.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Markempa

AUGUST 19, 2021

Now, brand deals get made regularly with social media influencers, and it has changed the game in product marketing. But why seek out a trustworthy champion for their products instead of making their ad campaign or marketing themselves? Their audience trusts this influencer. Crazy, huh? Clinical Psychologist, Scott R.

Outreach 98

Outreach Ideal Customer Profiles Marketing & Strategy Marketing Strategy 98

KoMarketing Associates

MARCH 8, 2016

For example, if I can personalize a pair of shoes, why can’t I personalize a 1,000-page product brochure to just include products relevant to my business? The best marketers I have seen jump in, armed with a theory or hypothesis, and a willingness to test this theory on a small sample group.

B2B Marketing 120

B2B Marketing Personalization Planning Work Management 120

Seismic

JANUARY 30, 2023

Competition motivates sales teams “You play to win the game.” Competition fosters innovation and creativity Healthy competition encourages sales reps to look for new ways to become more productive and efficient. Competitive sales environments motivate sellers to hit their numbers.

Peer-to-peer 52

Peer-to-peer Marketing Analytics Tools Fulfillment Sales Cycle 52

Salesforce Marketing Cloud

FEBRUARY 16, 2024

Your company offers a 10% commission for a product valued at $5,000. If they sell just one of those products, their net pay is $100,00 + (.1 I believe commissions are a game-changer. The right one for you depends on your business’s size, the products or services you offer, and your revenue goals. Who’s it for?

Marketing Budget 104

Marketing Budget Examples Practices Best Practices 104

Animalz blog

MAY 15, 2023

Choose topics without a complex narrative, and make sure your prompts don’t reference specific brands or products. Whipping up ultra-creative marketing copy and short-form content, like social media posts, product descriptions, and article titles. Flexibility is the name of the game as you get started with generative AI.

Marketing AI 127

Marketing AI Generation Content Marketing SERP 127

Kevin Indig

NOVEMBER 13, 2023

For $15/month, paid subscribers get two monthly deep dives into companies that are very successful at SEO, CRO (conversion rate optimization) or PLG (product-led growth). Many black hat SEOs who have played the game for a while are tired of constantly worrying and buying legit businesses.

Paid Content 59

Paid Content Content Adsense CAN-SPAM 59

BuzzSumo

SEPTEMBER 20, 2019

My research focused on the Social Penetration Theory , also known as the Onion Theory. How does [your product/brand] make you feel? Do you value [products or services similar to yours]? Story (what’s your story with [product/service]). Conversational Marketing: The Antidote To Declining Reach. To converse?

Social Media 95

Social Media Social Marketing Conversion Media 95

Biznology

APRIL 18, 2018

The end game of all that is personalization. That’s the theory, anyway. To the extent that the theory does not meet practice, we have work to do. At IBM, we say 80 percent of the buyer journey happens prior to a product name being included in the content. Risks of personalization.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Tiecas

MARCH 21, 2024

Longer sales cycles, complex technical products, and a highly analytical buyer persona are just a few factors that set it apart. This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results.

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing Strategy 75

ClickZ

JULY 31, 2020

We also evaluated the Shapley model from cooperative game theory. For example, a buyer watches a product Webinar (first state) then browses to LinkedIn (transition) where they click on an Ad impression for the same product (second state).

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

Ledger Bennett

JANUARY 9, 2022

The subscription economy is defined as a model where customers pay a recurring fee at regular intervals (weekly, monthly, yearly, or just based on a customer’s usage) to access a product or service. With subscription there is no standard return, in theory it should just increase over time.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Hubspot

SEPTEMBER 17, 2020

How do customers discover new products nowadays? Despite there being many ways of becoming aware of a product, there is a simple route to considering it for purchase. Rather, you want to appear everywhere a customer is searching when they seek out products like yours. What I am saying is that just ranking your page isn’t enough.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

chiefmartech

DECEMBER 27, 2021

Here are some anecdotal data points: There Are As Many European-Based Martech Products Today (3,647) As There Were Globally In 2016 212 Event-Related Martech Companies. This is game-changing — and if you’re a CMO, it’s likely crucial to your career to adapt accordingly. Because I’ve been collecting the data.

Enterprise Management 136

Enterprise Management Work Management Marketing Management Aggregators 136

Sprout Social

JUNE 23, 2021

I romanticized that lightning-strike moment of brand-altering inspiration that changed the way people thought about a product or industry. If you’ve been following Insights over the past few years, you’ve likely read how social listening can be a game-changer for every department of a modern business. Get more out of research .

Differentiation 93

Differentiation Social Media Media Aggregators 93