Onalytica B2B

JULY 19, 2018

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Think a million a day sounds like a lot? It’s been huge.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. Today’s market is too volatile to hope that your approach will mesh seamlessly with each and every buyer’s personality with no effort. Each of these main personality types is associated with preferred communication styles.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Hubspot

SEPTEMBER 17, 2020

A few years ago, at least one person in the group would pipe up and say, “ Sapiens. Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”.

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. Today’s market is too volatile to hope that your approach will mesh seamlessly with each and every buyer’s personality with no effort. Each of these main personality types is associated with preferred communication styles.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Chris Koch

JUNE 25, 2010

Two interesting posts this week on how our personalities affect our online behavior. expresses shock that he turned out to be an extrovert on the Myers-Briggs personality test and wonders if you need to be an extrovert to be in social media. and, of course, came up with a theory. Image via Wikipedia. Hell yeah! (I

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

KoMarketing Associates

SEPTEMBER 22, 2014

Be A Deeply Disagreeable Person. She shared some of her personal experiences with real-time marketing, as well as better-known examples. When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. Malcolm Gladwell (Bestselling Author).

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Hubspot

OCTOBER 26, 2011

Yesterday was my one-year Twitter anniversary. The grader verified that on October 24, 2010, I jumped on the Twitter bandwagon. The following are 3 examples of the wrong way to think about Twitter. Your Twitter username is not measured by time, but by value. Twitter is about two-way communication. That's better.

Twitter 28

Twitter User-Generated Content Hubspot Class 28

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. There is some research around this theory that is worth considering. It’s important to know the truths and falsehood of SEO.

SEO 120

SEO CTR Domain Keywords 120

ClearVoice

FEBRUARY 25, 2019

And even the old-school outlets like CNBC have to play the game alongside Business Insider. Maslow’s Hierarchy of Needs is a fundamental theory in psychology that is expressed as a pyramid-formatted ranking of human essentials and drivers. He obliged, with thought-provoking results. This is brand marketing at its finest.

Brand Identity 74

Brand Identity Branding Planning Lead Scoring 74

Convince & Convert

AUGUST 3, 2011

I started my Convince & Convert blog to create a place that straddles the line between social media theory and social media execution, while always trying to show how social is an ingredient, not the whole entree. People invariably try to game the system, to increase their Klout score by doing this or doing that.

Paid Search Agency 127

Paid Search Agency Social Media Advertising Agencies Curation 127

Contently

APRIL 26, 2016

The athletes get the byline, and the readers presumably get access to a more personal story. The Associated Press uses an algorithm to automatically generate game recaps. Bryant, for instance, has 9 million Twitter followers; when he posted the link to his retirement poem, it was retweeted 130,000 times.

Press 60

Press PR Advertising Agencies Paid Search Agency 60

NuSpark Consulting

AUGUST 9, 2012

Social media marketing in theory isn’t all that different from traditional media (well it is, but). We’ll focus on Twitter, Google+, Facebook and YouTube. Social media is not a numbers game. It’s especially powerful if those retweeters mention your Twitter handle. We know that. Lists you appear on. Followers Lost.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In 1997, SixDegrees was founded based on the theory that people are only separated by six levels of friends and family members. What was the first social network you ever joined? 1) Friendster.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Contently

DECEMBER 7, 2018

Ah, Twitter. This year, Netflix posted an hour-long video of Cole Sprouse eating a hamburger on IGTV, Amazon spammed teens on Snapchat with ads for Prime, and Taco Bell corrected White Castle’s grammar on Twitter. They use first-person pronouns, capitalize on the latest slang, and are no stranger to jumping on meme trends.

Twitter 123

Twitter Brand Identity Branding Marketing Proposals 123

NuSpark Consulting

AUGUST 9, 2012

Social media marketing in theory isn’t all that different from traditional media (well it is, but). We’ll focus on Twitter, Google+, Facebook and YouTube. Social media is not a numbers game. It’s especially powerful if those retweeters mention your Twitter handle. We know that. Lists you appear on. Followers Lost.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

ClearVoice

OCTOBER 22, 2018

You simply click the clapping hands icon multiple times – up to 50 claps per person are allowed by Medium. It’s a common practice on private blogs, within Facebook, on Twitter… almost anywhere you can publish content. As you can see above, some people solicit claps, and it often appears to work. Highlight and Share.

Customer Surveys 65

Customer Surveys Advertising Mediums Click Rate Content 65

Buzz Marketing for Technology

JUNE 27, 2008

This is my personal blog - stuff not directly connected to my businesses goes here - some of its a little spicy, so watch out for heartburn. conspiracy theory. (3). personal. (23). Start a regular poker game. follow me on Twitter. Om's got the wrong business model for Twitter. Falkayns Nest. Australia.

Work Management 100

Work Management Enterprise Management Marketing Management Web 2.0 100

Hinge Marketing

APRIL 27, 2015

At Hinge we have been studying Visible Experts ℠ , people who have attained high visibility and expertise in their industry, creating a personal brand that is recognizable industry-wide. How did this peripatetic marketing expert rise to the top of his game? How best to overcome the limitations of person-to-person training?

Paid Search Agency 48

Paid Search Agency Paid Content Advertising Agencies Enterprise Management 48

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). ” That type of clarity from Twitter is welcome to us. Getting sort of clarity and a sense of roadmap from Twitter is actually good. Listen Now. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

Onalytica B2B

SEPTEMBER 16, 2015

There was once a day when the only way to communicate was to write a real letter, physically talk to a person or dial a telephone. Twitter was launched in 2006; it rapidly gained popularity amongst organisations and celebrities and, by 2013, was one of the ten most-visited websites in the world.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Hubspot

AUGUST 3, 2015

In other words, when reading about another person’s experience, our brain is trying to guess that person’s feelings. 4) It improves theory of mind. Another study in 2013 published in Science showed that reading literary fiction improves theory of mind , the ability to guess what another person might be thinking or feeling.

Business 28

Business Case Studies Studies Spending 28

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. ® Work/Personal life intersection ï?® ® As knowledge workers we need practical skills, methods and tools that will improve our effectiveness and help us stay on top of our game. ® New learning theories (Connectivism)? My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Convince & Convert

JUNE 8, 2012

So, that means 2/3 of Americans have never followed a brand on Twitter, have never followed a brand on Facebook, have never subscribed to a company’s YouTube channel. One, what is better for you as a business person, self or traditional, as one of the things we were talking about. Scott : It depends on what your end game is.

Enterprise Management 118

Enterprise Management Amazon Work Management Marketing Management 118

Optinmonster

APRIL 2, 2020

In theory, then, telecommuters can add 1 week of family time to their overall year simply by working at home. Personalizing a workspace. Go for a walk, play a quick game of catch, or even just sit down for a 5-minute belly rub (for your dog, of course). Shoot us a message on Facebook or Twitter. days) per year.

Work Management 96

Work Management Tips Product Marketing Management 96

Hubspot

JUNE 30, 2015

Between work, your commute, the gym, cooking, kids, happy hours, baseball games, knitting, your band, and whatever else it is you try to squeeze in -- oh yeah, I almost forgot sleep -- it can be hard to accept that 24 hours in a day is all you get. Your phone buzzes -- you got mentioned on Twitter! But acceptance is the first step.

Work Management 28

Work Management Hubspot Cross-Selling Buzz 28

Convince & Convert

MARCH 29, 2012

One of my personal mathematical heroes, Chris Penn from WhatCounts is joining us on the Social Pros podcast today. That I always think is one of the funny parts of Chris’ personality. Eric, I’m sure being in this game, this is something that you struggle with all the time. We have an amazing show today.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

One of my personal mathematical heroes, Chris Penn from WhatCounts is joining us on the Social Pros podcast today. That I always think is one of the funny parts of Chris’ personality. Eric, I’m sure being in this game, this is something that you struggle with all the time. We have an amazing show today.

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Hubspot

OCTOBER 9, 2014

The High Clickthrough Rate Game for Content Remarketing. The data just doesn''t prove out the theory that people find remarketing creepy and therefore marketers shouldn’t use it -- or should limit it to such short lengths it can''t be optimally effective. 6) The High Clickthrough Rate Game for Content Remarketing.

Paid Content 28

Paid Content Cost Per Click Work Management Clickthrough 28

DiscoverOrg

AUGUST 23, 2018

There’s no one way of getting there, and there’s no linear way, either: Every single dial is a digit, and together they’re a unique way of reaching the other person (notice that one of the digits is a heart). Every “dial” is unique, because every person responds differently to every sales approach. Are you a kayaker? Francophile?

Social Media 197

Social Media Social Networks B2B Sales Linkedin 197

Hubspot

JUNE 1, 2015

This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. The only downside to this approach is that you only get the user’s Twitter handle. Now that you’ve done all of your research, you are ready to finalize your game plan for publishing and promoting your content.

Traffic 28

Traffic Outreach Content Tips 28

Hubspot

SEPTEMBER 19, 2016

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. Much like when things are trending on Twitter, trending suggestions aim to pique the interest of users and persuade them to tune in. User Social Proof.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Convince & Convert

MARCH 23, 2010

Here they were, arriving at your party with nary a prior personal connection, but looking for a good time just like everyone else. Humanize Your Blog Remember, it’s a blog not a white paper, and a key differentiator is personality. And infuse your writing with personality and voice. (If Make links to your bio easy to find.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

DiscoverOrg

AUGUST 23, 2018

There’s no one way of getting there, and there’s no linear way, either: Every single dial is a digit, and together they’re a unique way of reaching the other person (notice that one of the digits is a heart). Every “dial” is unique, because every person responds differently to every sales approach. Are you a kayaker? Francophile?

Social Media 120

Social Media Social Networks B2B Sales Linkedin 120

ConvertKit

FEBRUARY 19, 2021

Writing every day has benefits that extend beyond the professional and into your personal well-being. All of this sounds good in theory, but putting a consistent writing practice into action is easier said than done—especially when you already have your hands full running your business. Image via Twitter. Image via Twitter.

Business 109

Business Newsletter Communities Youtube 109

Heinz Marketing

FEBRUARY 26, 2018

” It was like, they gave you a broom and they walk you through the game. A lot of the same tools apply, a lot of the same theory applies, a lot of the same work can be done. She’s the person making that decision and that matters to her. My twitter handle is @jocebrown. They had an open house. It matters a lot.”

Top of Funnel 46

Top of Funnel Eloqua Peer-to-peer Budget Programs 46