Leadspace

JUNE 1, 2017

This article was originally published on the Marketo Blog. To understand the dissonance that so often exists between AI theory and practice, consider Elon Musk. Although a robot did recently beat a human world champion (again) at “Go” , the world’s most complicated board game… But, yeah, I don’t see Hollywood picking that one up.).

Marketing AI 59

Marketing AI B2B Marketing B2B Gartner 59

Adobe Experience Cloud Blog

FEBRUARY 16, 2016

What do you think about the fan theory that Rick is immune to the zombie virus or is a zombie already or that he’s immortal? to which I’d reply “…” (that’s meant to symbolize no reply). But, if you say something like “Howdy, Caitlin! That’s so awesome that your favorite show is The Walking Dead. Now we’re getting somewhere!

Thought Leadership 48

Thought Leadership Profiling Marketo Email Marketing 48

chiefmartech

SEPTEMBER 19, 2016

To close out Day 1, I will moderate two industry panels, the first with executives from four of the major marketing clouds — Adobe, Marketo, Oracle, and Salesforce. There’s theory and then there’s practice. Topics to be discussed will include: Insights into the latest developments within their product portfolios.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

Adobe Experience Cloud Blog

OCTOBER 16, 2017

Whether they’re texting, playing a game , shopping, or browsing social media, consumers are spending five hours a day on their phones. So now you understand the theory of mobile marketing as a successful channel but are brands actually making it work for them as well as getting the ROI they want and achieving business outcomes?

Mobile Marketing 134

Mobile Marketing Email Marketing Work Management Marketing Management 134

Metadata

APRIL 22, 2021

That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. Now we have 9,000 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. Now we have 9,000 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

Metadata

APRIL 8, 2021

That company got acquired by Marketo. I joined Marketo for a couple of years leading their global engineering team until the Marketo got acquired by Vista. So getting some experience both on early stage, but also in late stage public companies like Marketo reaching to 6,000 customers. Now we have 9,000 players.

Enterprise Management 52

Enterprise Management B2B Marketo Work Management 52

LeanData

NOVEMBER 4, 2015

The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. At the Marketo Summit earlier this year, Melissa Davies of data protection company Druva, helped run a session called “Beyond Vanity Metrics.” While it’s good in theory, it really is a vanity metric.

Lead Ranking 60

Lead Ranking Marketing Qualified Leads Account Based Marketing MQL 60

QuanticMind

OCTOBER 26, 2017

Poulton compares the concept of DDA to Lloyd Shapely’s cooperative game theory, which attempts to assign “credit” for different players on a team for contributing to a game outcome. Choosing which attribution model will work best for you will often come down to testing. >>Back to top.

Marketing Attribution 40

Marketing Attribution Top of Funnel Analytics Lead Ranking 40

LeanData

NOVEMBER 4, 2015

The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. At the Marketo Summit earlier this year, Melissa Davies of data protection company Druva, helped run a session called “Beyond Vanity Metrics.” While it’s good in theory, it really is a vanity metric.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Account Based Marketing MQL 40

LeanData

NOVEMBER 4, 2015

The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. At the Marketo Summit earlier this year, Melissa Davies of data protection company Druva, helped run a session called “Beyond Vanity Metrics.” While it’s good in theory, it really is a vanity metric.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Account Based Marketing MQL 40

LeanData

NOVEMBER 4, 2015

The venerable Marketing Qualified Lead (MQL) long has been a cornerstone of the numbers game played by businesses. At the Marketo Summit earlier this year, Melissa Davies of data protection company Druva, helped run a session called “Beyond Vanity Metrics.” While it’s good in theory, it really is a vanity metric.

Lead Ranking 40

Lead Ranking Marketing Qualified Leads Account Based Marketing MQL 40

Adobe Experience Cloud Blog

MAY 16, 2013

The Theory. They have live-tweeted and captured audience attention at everything from Dancing with the Stars to the NBA All-Star Game, the Super Bowl, and the Oscars. The Benefits of Embracing Real-Time Marketing on Social Channels and Beyond was posted at Marketo Marketing Blog - Best Practices and Thought Leadership. | [link].

Advertising Channels 48

Advertising Channels Social Marketing PR Television marketing 48

Online Marketing Institute

JULY 31, 2009

Most recently, Marketo just announced their lead management solution. 4) “Pure play” lead management – this group is lead by Eloqua , but there are a LOT of firms throwing their hat into this ring including Vtrenz, Hubspot, Manticore, Market2Lead, Marketo, LoopFuse, einsof, iHance, Precience, among many others. Here’s the problem.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40