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The origins of Black Friday: where the chaos began

illumin

One theory is that common usage of Black Friday started in the early 1960s , by police officers in Philadelphia who took up the phrase as a way to describe the crowds and mayhem they encountered each year. How this came to be is hotly debated. Made for marketers Learn how illumin unlocks the power of journey advertising Get started!

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Beyond Algorithms in SEO

B2B Digital Marketer

How to Integrate Behavioral Economics into SEO Identify Behavioral Economic Theories Relevant to Your Audience Research behavioral economics principles and identify which could influence your consumers’ decision-making processes. Develop trust by showcasing expertise in your content.

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10 Best Social Media Marketing Books to read in 2020

Martech Advisor

Social media is recognized as one of the most powerful game-changer when it comes to branding and marketing for businesses. million followers on Twitter, and 2.4 In this book, Derek shares some fascinating facts and theories about content that goes viral on social media. Learn how to build a strong network on LinkedIn.

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Breaking Down Social Listening for B2B: The Full Guide

Oktopost

But in 2007, when Chris Messina introduced the hashtag to Twitter, suddenly the conversation became two-way. However, with many B2B marketers leaning heavily on LinkedIn to generate leads, and strong social listening tactics taking place on Twitter, what can B2B marketers gain by social listening? Developing Product Roadmap.

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Your 2020 Crisis Marketing Strategy: Marketing Communication and the Coronavirus

Martech Advisor

Up your social listening game and proactively respond and reach out to customers to reply to their queries, complaints, and seek feedback. Google has been working to curb phishing attempts, conspiracy theories, malware, and misinformation and removing YouTube videos and ads. Let us know on LinkedIn , Facebook , or Twitter.

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Influencer Marketing Strategy: 4 Influencer Outreach Steps

Markempa

You can also use tools like Twitter, LinkedIn, and Google Alerts. Now, brand deals get made regularly with social media influencers, and it has changed the game in product marketing. Garrels , a scholar of Rene Girard’s mimetic theory, reminds us that it is no longer “monkey see, monkey do.” Crazy, huh?

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5 studies prove social media is less than 6 degrees of separation

Biznology

The theory was originally presented by Hungarian author, Frigyes Karinthy, in a 1929 short story. It was a popular play in 1993 written by John Guare and then a trivia game called Six Degree of Kevin Bacon that Kevin turned into a charitable organization called SixDegrees.org. Is the theory true in social media?