FMG Suite

APRIL 1, 2019

Game Theory is essentially a discipline or a method of strategic thinking where the players will have to make decisions by looking from different perspectives, basically putting themselves in the shoes of the other players and anticipating their possible actions and reactions. The post How Can You Use Game Theory to Grow Your Advisory?

Planning 40

Planning Tools Effectiveness Business 40

Content4Demand

OCTOBER 1, 2020

After all, design and the written word rely on each other to bring stories to life, especially through media like interactive experiences and videos. She shares a variety of quick and easy tutorials to help me up my design game on social media. Part of gaining that knowledge means applying it in my daily life.

Brand Identity 131

Brand Identity Branding Work Management Marketing & Strategy 131

chiefmartech

JANUARY 10, 2022

Slightly less preferred are “remote human interactions” — e.g., video-conferencing, online chat, email, phone — for researching (32%), evaluating (34%), ordering (32%), and reordering (33%). Taken together, about 2/3 of B2B buyers now opt for remote interactions or digital self-serve.

Enterprise Management 136

Enterprise Management Digital Asset Management Work Management Marketing Management 136

Sprout Social

MAY 27, 2021

That’s where Facebook Lookalike Audiences are a game-changer. This is determined by factors such as interests, interactions (think: “likes,” comments, shares) and previous ad clicks. In theory, Lookalike Audiences are “proven” versus creating something cold. The result? No big surprises here.

Facebook 118

Facebook Paid Search Agency Ads Optimization 118

Adobe Experience Cloud Blog

AUGUST 7, 2018

Examples of machine learning created in the past decade can range from something we interact with all the time to things that once seemed unattainable. Recommendations from retailers you’ve interacted with in the past are just one of the many ways that Google can optimize your experience. 1. Browsing History.

Examples 134

Examples Classified Ads Paid Search Agency Internet Marketing 134

sagefrog

FEBRUARY 14, 2024

It equips marketers with practical strategies , bridging the gap between theory and application. Psychology delves into the intricacies of the mind; sociology explores societal structures and interactions; anthropology studies human cultures, while economics examines decision-making processes.

Planning 67

Planning Advertising Agencies Paid Search Agency Peer-to-peer 67

ClickZ

JULY 31, 2020

With so many touchpoints to consider, it’s difficult to distinguish between the true high and low impact interactions, which can result in an inaccurate division of credit and a false representation of marketing performance. We also evaluated the Shapley model from cooperative game theory.

Marketing Attribution 122

Marketing Attribution Buyer's Journey Touchpoints Paid Search Agency 122

BuzzSumo

SEPTEMBER 20, 2019

My research focused on the Social Penetration Theory , also known as the Onion Theory. As you can also imagine, most social media interactions from brands sit at levels one and two (clichés and facts). Conversational Marketing: The Antidote To Declining Reach. The short answer? Clichés Are Getting Clobbered . To converse?

Social Media 95

Social Media Social Marketing Conversion Media 95

Tiecas

MARCH 21, 2024

This isn’t just marketing theory – it’s wisdom born from decades of hands-on experience. Gartner’s prediction that 80% of B2B sales interactions will occur digitally by 2025 underscores this shift. B2B industrial marketing is a long game – consistent effort with a clear plan leads to sustainable results. Need proof?

Tactics 75

Tactics B2B Marketing Webinar Metrics Marketing & Strategy 75

Contently

JUNE 21, 2016

In recent months, several people in the marketing industry have floated an intriguing theory to me: Facebook didn’t just introduce this tag for transparency and the good of the people. Or so the theory goes. Magnin, for one, is very skeptical of this theory. And some think that’s been Facebook’s plan all along.

Advertising Agencies 114

Advertising Agencies Facebook Advertisements Advertising 114

SmartBug Media

MAY 4, 2022

Targeting messages based on customer awareness is a game of right place, right time, and right person. The idea that customers in different stages of awareness need different messaging that contains specific information comes from a theory developed over 50 years ago. The Five Stages of Customer Awareness.

SMS 98

SMS Buy Process Paid Search Agency 98

Ledger Bennett

JANUARY 9, 2022

With subscription there is no standard return, in theory it should just increase over time. Companies have to constantly interact and make their customers happy to create demand for their services. Getting customers onboard and keeping them onboard to maximise LTV is the name of the game.

Cross-Selling 59

Cross-Selling Work Management B2B Marketing Management 59

Martech Advisor

MARCH 13, 2020

You should also have in-house spokespersons in case you have to interact with media or publications. If you are a brand where you have to interact with consumers such as retail or hospitality, reduce the daily working hours. The team should ideally consist of a few executive members and in-house PR or marketing people.

Work Management 128

Work Management Marketing & Strategy Marketing Strategy Marketing Management 128

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. The more we understand about buyer behavior, the more likely we can adapt our own behavior in online and in-person interactions. Cybernetic Big Five Theory (CB5T): OCEAN. DiSC: Behaviors and Affinities. Influential.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Biznology

APRIL 18, 2018

The end game of all that is personalization. That’s the theory, anyway. To the extent that the theory does not meet practice, we have work to do. Risks of personalization. This is how I would structure a risk management practice around personalization. Personalization is expensive. And it’s not just the data.

Personalization 165

Personalization Top of Funnel Marketing AI SEM 165

Sprout Social

APRIL 15, 2019

Also known as “ remarketing ads ,” Custom Audiences can be a game-changer for your Facebook advertising strategy. Simply put, these types of ads target members of your audience who’ve interacted with your business in the past. Consideration : encouraging interactions between prospects and your marketing messages.

Facebook 111

Facebook Advertisements Advertising Marketing & Strategy 111

Adobe Experience Cloud Blog

DECEMBER 8, 2011

by Maria Pergolino If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing? This feeling is what reinforces motivation to keep them interested in the game.

Marketing Automation Services 48

Marketing Automation Services Marketing Automation Automation Advertising Agencies 48

Martech Advisor

DECEMBER 30, 2019

Carlos Figueiredo, Director of Community, Trust & Safety, Two Hat Security validates the theory that brands need to think about how they are viewed in the context of the overall conversation happening in a social community. Proactively addressing these truths will benefit both consumer and the brands with which they interact.

Design 69

Design Brand Identity Branding Paid Search Agency 69

SnapApp

JULY 28, 2016

Ever wondered what makes interactive content so effective? The best place to look for an explanation is by studying the psychology behind interactive content – why it works, how it works, and what’s happening behind the scenes. Consumption of Interactive Content. Constructivism and Interactive Content.

Top of Funnel 48

Top of Funnel Content Work Management Interactive Marketing 48

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. The more we understand about buyer behavior, the more likely we can adapt our own behavior in online and in-person interactions. Cybernetic Big Five Theory (CB5T): OCEAN. DiSC: Behaviors and Affinities. Influential.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Adobe Experience Cloud Blog

APRIL 6, 2018

Software Attachment Theory . Combine this effect with the fact that the brand is a proxy for all the positive interactions those users have with the people who make up the company and you have a very real connection between people and software. If feeling indebted to a bundle of code seems strange, it shouldn’t.

Promotion 134

Promotion Word of Mouth Product Work Management 134

Outgrow

DECEMBER 8, 2020

In fact, it’s overwhelming to see how many brands are already leveraging the interactive nature of quizzes to market themselves. Interactive marketing quizzes are a great way to know your customers better and engage them like never before. That’s the power of interactive content ! How strong is your Facebook game?

Outgrow 105

Outgrow Lead Ranking Lead Scoring Digital Marketing Funnels 105

Hubspot

JUNE 20, 2019

To explore how digital communications influence our in-person interactions in the workplace, I spoke with Erica Dhawan , the world's leading expert on connectional intelligence and digital body language. The theory of emotional contagion isn't just limited to one-on-one interactions, either.

Rules 75

Rules Ethics Thought Leadership Barriers 75

Buzz Marketing for Technology

NOVEMBER 7, 2012

With new ways of selling, new channels for promoting a brand and new ways of engaging customers, we’re constantly evolving to stay ahead of the game. Test your theory. When you think about it, the Darwinian idea of evolution is not a far cry from the way we as marketers adapt and change to new technology. Examine outliers.

Conversion 100

Conversion Cross-Selling Conversion Rate Click Rate 100

Convince & Convert

AUGUST 3, 2011

I started my Convince & Convert blog to create a place that straddles the line between social media theory and social media execution, while always trying to show how social is an ingredient, not the whole entree. People invariably try to game the system, to increase their Klout score by doing this or doing that.

Paid Search Agency 127

Paid Search Agency Social Media Advertising Agencies Curation 127

Content Standard

OCTOBER 20, 2017

Read marketing theory, or even some press releases, and you’d be forgiven for thinking it was a cynical, deliberate ploy for brand awareness. ” Yet it’s not enough to just look and feel vintage; you need to do so in a way that feels natural to you, and that keeps attention in a noisy, messed-up, interactive world.

Paid Search Agency 69

Paid Search Agency Marketing & Strategy Digital Marketing Funnels Top of Funnel 69

Engagio

DECEMBER 28, 2020

To replace the lost in-person opportunities that once existed for consumers to interact with your brands. ABM, in theory, is a simple strategy that relies on sophisticated processes and technologies to execute. Marketing will up its game to deliver both basic value and unexpected joy. That’s the new game. Craig Rosenberg.

Account Based Marketing 139

Account Based Marketing ABM Sales Management Enterprise Management 139

B2BMarketing.net

FEBRUARY 8, 2024

At the same time, it is an extraordinary overview of recent, powerful management theory and practices that Didier has captured, integrated and coordinated, that offer the opportunity for intensive personal and professional introspection and use. Those who can delight can be game changers.” As for actions, the What?

Enterprise Management 52

Enterprise Management CMO Work Management Customer Satisfaction 52

6sense

FEBRUARY 9, 2018

Once there’s consensus on what an ideal customer may look like in theory, it’s time for organizations to move onto what SiriusDecisions calls the Target Demand stage. It’s a game changer for how we think about account-based marketing,” said Vyze marketing director Leila Nazari. Who engages with sellers and influences purchases?

Demand 48

Demand Demand Generation Top of Funnel Account Based Marketing 48

Biznology

MARCH 29, 2013

My theory is pretty straight forward and can agree or disagree. You see, the field of online monitoring and listening actually concentrates more on the interaction that is created because that is sexy. Why is listening so hard for people? It’s an unselfish act and people, as a general rule, are remarkably self-centered.

Social Media 80

Social Media Practices Business Media 80

Convert

JANUARY 19, 2022

To understand what this means, let’s play a quick game. In theory, they’ve done everything right—invested in fancy product photography, added product videos and kept the product information succinct. And here’s the variant: The interactive slider that stayed with customers till a purchase was made. Want to Sell More? Video call.

Product 52

Product Optimization Tips Paid Search Agency 52

Unbounce

MARCH 30, 2023

Game changer. Of course, the theory is that prices then drop once demand ebbs. It’s crucial that marketers don’t let AI replace genuine interaction and connection with their customers. It’s also time for organizations to beef up their cybersecurity game—because hackers are starting to use AI, too. The invention of wheels.

Marketing AI 52

Marketing AI Work Management Paid Search Agency Planning 52

Marketing Interactions

MAY 21, 2018

You’ve probably heard the three-legged stool theory: People, processes, and technology are all needed to produce optimal outputs. To transform, we need to up our game. The post Content Operations: Waiting is Costing You appeared first on Marketing Interactions. Content operations can make this change happen. It is possible.

Cost 69

Cost Content Marketing Automation Services Work Management 69

TrustRadius Marketing

FEBRUARY 4, 2020

Keynote speakers include: Marcus Sheridan, Author of They Ask, You Answer Ramon Ray, Founder and Editor of Smart Hustle Magazine Liz Moorehead, Director of Web and Interactive Content, IMPACT. This is the perfect combination for marketers who want to mix theory and tech learning. TECHSPO New York accompanies DigiMarCon East (May 7-8).

Marketing Automation Services 52

Marketing Automation Services Enterprise Management Marketing Automation Work Management 52

NuSpark Consulting

AUGUST 9, 2012

Social media marketing in theory isn’t all that different from traditional media (well it is, but). Social media is not a numbers game. Viral reach- The number of times your messages are seen due to user interaction (likes, shares, comments). . Remember, no one went to college to master in social media. We know that.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

NuSpark Consulting

AUGUST 9, 2012

Social media marketing in theory isn’t all that different from traditional media (well it is, but). Social media is not a numbers game. Viral reach- The number of times your messages are seen due to user interaction (likes, shares, comments). . Remember, no one went to college to master in social media. We know that.

Social Media 100

Social Media Lead Ranking Lead Scoring Media 100

QuanticMind

JANUARY 9, 2019

You were interacting with AI without even knowing it. And while weak AI is designed to mimic the experience of human interaction, it doesn’t actually deliver the same level of intelligence. Instead, it’s programmed to understand certain interactions and tasks, classify them and then respond accordingly. In Summary.

Marketing AI 40

Marketing AI SEM Lead Ranking Classified Ads 40