Onalytica B2B

JULY 19, 2018

Over the last 12 months, Twitter have been upping their effort to combat the issue of fake accounts and ‘malicious’ automated activity, since it came to light that Russia were using the platform to interfere in the 2016 US elections. Think a million a day sounds like a lot? It’s been huge.

Work Management 137

Work Management Marketing Management Peer-to-peer Ethics 137

Stevens & Tate

AUGUST 10, 2020

Social Short: Twitter Ad Engagement Drops, Snap Minis Launch, more brands pause Facebook Ads. Twitter’s ad revenues have fallen in the past years though daily active user rates have increased. However, Twitter’s CFO Ned Segal is confident in the rebuilding process of Twitter’s ad server. Improving your Marketing Program.

Trends 64

Trends Spyware Work Management Paid Search Agency 64

Sprout Social

APRIL 4, 2017

This is still an option on Facebook and Twitter. The theory is if brands can’t reach their audience organically, they’ll turn to ads instead, which earns money for the social networks. There are a lot more users on Facebook, Twitter, Instagram and other networks than there were 10 years ago. Share Targeted Content.

Social Media 110

Social Media Media Social Networks Tagging 110

Sprout Social

OCTOBER 6, 2022

In this guide, we collect expert tips from Sprout’s video and social teams so you can learn the theory behind ‘going viral’, how to make a viral video and what to do when it happens. A good brief helps align messaging and a video’s overall purpose from the content team all the way to the video production team.

Viral Marketing 128

Viral Marketing Social Media Video Marketing Media 128

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. Knowing which type your client gravitates towards can help you get the initial approach just right.

Buyer Personas 59

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 59

Hubspot

SEPTEMBER 17, 2020

Note: I’m borrowing this idea from Tim Ferriss when he talks about product launches : “Especially on the first few days of your launch, you want people to see your project everywhere – on blogs, Facebook, Twitter…everywhere.”. This article walked through the theory of this strategy. People Comparison Shop (and Frequency Matters).

Hubspot 101

Hubspot Marketing & Strategy Marketing Strategy SERP 101

KoMarketing Associates

JULY 20, 2017

The first whisper starts with a Google announcement and it’s then passed into the ears of search marketers across the industry until, finally, it reaches the last player of the game. META keywords help pages rank better in search results. META keywords can also help you set up other triggers (like pop-ups and banners).

SEO 120

SEO CTR Domain Keywords 120

KoMarketing Associates

SEPTEMBER 22, 2014

While not every session related directly to B2B marketing, I couldn’t help but think of the link of these intriguing concepts and their application in the space. When on a hunt for the perfect gift for one of her family members, she voiced her quest via Twitter, tagging one of her prospect companies in the tweet. " #inbound14.

B2B Marketing 120

B2B Marketing Planning B2B B2B Thought Leadership 120

Golden Spiral

APRIL 11, 2019

It’s easy to ignore the current state of the market and keep forging ahead following the same game plan. These five psychological studies can help you engage your buyers in their preferred styles, putting you in charge of the deal. Knowing which type your client gravitates towards can help you get the initial approach just right.

Buyer Personas 48

Buyer Personas Studies Ideal Customer Profiles Sales Cycle 48

Convince & Convert

AUGUST 3, 2011

I was originally a political consultant, helping manage campaigns for Governor, U.S. In 2008, I started Convince & Convert to help corporations and other agencies strip away the hype and successfully integrate social media. The difference between helping and selling is just two letters , but those letters mean everything.

Paid Search Agency 127

Paid Search Agency Social Media Advertising Agencies Curation 127

Hubspot

FEBRUARY 23, 2017

While many people will recall it being Facebook or Twitter, others might remember some of the earlier, less popular social networks. In 1997, SixDegrees was founded based on the theory that people are only separated by six levels of friends and family members. What was the first social network you ever joined? 1) Friendster.

Social Networks 100

Social Networks Social Media Network Marketing Facebook 100

Chris Koch

JUNE 25, 2010

and, of course, came up with a theory. Think of how people contract avatars in games that represent the person that they want to be (or are but can’t show). How can we help customers be extroverts? Twitter is like a virtual table in the bar that everyone is dancing on. On the internet, nobody knows you’re a dog.

Social Media 100

Social Media Peer-to-peer Media Wikipedia 100

ClearVoice

FEBRUARY 25, 2019

And even the old-school outlets like CNBC have to play the game alongside Business Insider. Maslow’s Hierarchy of Needs is a fundamental theory in psychology that is expressed as a pyramid-formatted ranking of human essentials and drivers. See how ClearVoice can help you power your content marketing.

Branding 74

Branding Brand Identity Planning Lead Ranking 74

Contently

APRIL 26, 2016

The Associated Press uses an algorithm to automatically generate game recaps. Bryant, for instance, has 9 million Twitter followers; when he posted the link to his retirement poem, it was retweeted 130,000 times. With non-stop coverage on TV networks and across the web, beat reporting is more complementary than essential.

Press 60

Press PR Advertising Agencies Paid Search Agency 60

Contently

DECEMBER 7, 2018

Ah, Twitter. This year, Netflix posted an hour-long video of Cole Sprouse eating a hamburger on IGTV, Amazon spammed teens on Snapchat with ads for Prime, and Taco Bell corrected White Castle’s grammar on Twitter. Can we help? You’d think nothing could surprise us on social media anymore. Burger King, are you okay?

Twitter 123

Twitter Branding Brand Identity Marketing Proposals 123

Unbounce

SEPTEMBER 16, 2021

As you may have heard, Pay-Per-Click (PPC) is a competitive game. Across social platforms like Facebook, Instagram, Twitter, LinkedIn, and Youtube, standard placements for display ads are: Stories Timelines Video feeds Right column (Facebook) Marketplace (Instagram) Explore section Messenger inbox and sponsored messages.

Landing Pages 145

Landing Pages PPC Paid Content Optimization 145

Optinmonster

APRIL 2, 2020

In theory, then, telecommuters can add 1 week of family time to their overall year simply by working at home. They can’t even fathom that this is a topic anyone would need help with. Kids need help, significant others want to chat, your new flatscreen is silently calling your name, and… well, you get the point.

Work Management 96

Work Management Tips Product Marketing Management 96

ClearVoice

OCTOBER 22, 2018

It’s a common practice on private blogs, within Facebook, on Twitter… almost anywhere you can publish content. The theory here is that it helps the content become more readable, and helps call out important content that readers would most likely find value in. Highlight and Share. Highlight and Share for WordPress ).

Customer Surveys 65

Customer Surveys Advertising Mediums Click Rate Content 65

Onalytica B2B

SEPTEMBER 16, 2015

Twitter was launched in 2006; it rapidly gained popularity amongst organisations and celebrities and, by 2013, was one of the ten most-visited websites in the world. Companies can search, via Twitter or with the help of many outside tools, for specific demographics or potential customers and directly engage with them.

Social Media 50

Social Media Social Marketing Work Management Marketing Management 50

Convince & Convert

MARCH 10, 2015

Why You’re Not Changing Your Editorial Calendar Even Though It Could Be Better There is a lot of research that goes into change, and there are several different theories. David Stonehouse, Senior Lecturer at Edge Hill University, helped me find a few interesting facts about this phenomenon. Sound eerily familiar? It was bad.

Best Practices 158

Best Practices Social Media Work Management Planning 158

Buzz Marketing for Technology

JUNE 27, 2008

Tony Karrers eLearning Technology blog has been tremendously useful in helping me cover a wide range of topics very quickly. Larry Irons Skilful Minds blog has also been very helpful, and numerous others have provided good reads. conspiracy theory. (3). Start a regular poker game. follow me on Twitter. by Falkayn.

Work Management 100

Work Management Enterprise Management Marketing Management Web 2.0 100

Hubspot

AUGUST 3, 2015

2) It helps prevent Alzheimer’s. 4) It improves theory of mind. Another study in 2013 published in Science showed that reading literary fiction improves theory of mind , the ability to guess what another person might be thinking or feeling. Don’t check Twitter, Facebook, Instagram, or email. Another 5 minutes to read.

Business 28

Business Case Studies Studies Spending 28

Convince & Convert

AUGUST 24, 2012

Read on for insights from Eric plus Eric Boggs ‘s Social Media Stat of the Week ( This week : Twitter gets 15% more media mentions than Facebook.). ” That type of clarity from Twitter is welcome to us. Getting sort of clarity and a sense of roadmap from Twitter is actually good. Listen Now. The RSS feed is: [link].

Social Media 115

Social Media Media API Twitter 115

Buzz Marketing for Technology

SEPTEMBER 22, 2008

Post to Twitter. ® As knowledge workers we need practical skills, methods and tools that will improve our effectiveness and help us stay on top of our game. ® New learning theories (Connectivism)? My Slidespace. Most Viewed. |. Most Embedded. |. Featured. |. Most Favorited. |. Most Downloaded. |. Slidecasts. Quick Tour.

Work Management 100

Work Management DMCA Ning Privacy Policies 100

Hinge Marketing

APRIL 27, 2015

How did this peripatetic marketing expert rise to the top of his game? From there, Brad went to work for Google, harnessing his prior training experience to help the company’s advertiser base get up to speed on how to use AdWords. For me, writing this book was about: how will this help my two companies grow?”

Paid Search Agency 48

Paid Search Agency Paid Content Advertising Agencies Enterprise Management 48

Hubspot

JUNE 30, 2015

Between work, your commute, the gym, cooking, kids, happy hours, baseball games, knitting, your band, and whatever else it is you try to squeeze in -- oh yeah, I almost forgot sleep -- it can be hard to accept that 24 hours in a day is all you get. Your phone buzzes -- you got mentioned on Twitter! But acceptance is the first step.

Work Management 28

Work Management Hubspot Cross-Selling Buzz 28

Convince & Convert

DECEMBER 29, 2015

There is a lot of research that goes into change, and there are several different theories. David Stonehouse, Senior Lecturer at Edge Hill University, helped me find a few interesting facts about this phenomenon. So your editorial calendar should help you publish awesome content and get the traffic your content deserves.

Social Media 97

Social Media Work Management Planning Custom Publishing 97

Convince & Convert

SEPTEMBER 20, 2010

Linkedin Groups vs. Twitter. Twitter is even narrower at 36% – 46%. Whether you’re spending millions per year on marketing, or less than $50,000, your proclivity toward being active on Facebook, Twitter, Linkedin and YouTube is strikingly similar. Private brand communities vs. Facebook. Podcasts vs. YouTube.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

MARCH 29, 2012

Eric, I’m sure being in this game, this is something that you struggle with all the time. Eric: Yeah, like an aid to help them get there, help them find the answers. When you’ve got a volume of customer requests coming through Twitter, suddenly Twitter’s important. Eric: Where do I begin?

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 29, 2012

Eric, I’m sure being in this game, this is something that you struggle with all the time. Eric: Yeah, like an aid to help them get there, help them find the answers. When you’ve got a volume of customer requests coming through Twitter, suddenly Twitter’s important. Eric: Where do I begin?

Enterprise Management 120

Enterprise Management Work Management Marketing Management B2B Thought Leadership 120

Convince & Convert

MARCH 3, 2010

Social is an Ingredient, not an Entree Help clients find ways to add social components to existing marketing (print, outdoor, broadcast, direct mail, email, search, live events) – rather than viewing social media as a freestanding silo. Think Different Here’s 6 ways to differentiate agency social media services: 1.

Social Media 121

Social Media Paid Search Agency Media Advertising Agencies 121

Hubspot

DECEMBER 7, 2012

First, there's the SEO value you get from it: If you want to boost a page's credibility, linking to it from other pages on your site should help Google understand that particular page is important. I mean, is all this time I'm spending hyperlinking stuff actually helping any readers out? Turns out, sometimes it does.

Stats 28

Stats Eye-Tracking Click Rate Clickthrough 28

Hubspot

AUGUST 16, 2011

Social – With over 750 million active users on Facebook and 200 million Twitter users, online consumers are spending a bulk of their online activities engaged in social media. As Facebook and Twitter mature, they are also looking at social commerce. Ecommerce is a zero sum game. Build a portfolio of ecommerce channels.

Multi-Channel 28

Multi-Channel eCommerce Advertising Channels Effectiveness 28

Single Grain

SEPTEMBER 5, 2023

Work With Us Why Rebranding Can Be Risky Rebranding can be a tricky game, especially when you’ve already built a strong, recognizable brand. Because Twitter is a household name. We’ve created verbs to describe posting on Twitter. Rebranding can be a fun idea in theory.

Paid Search Agency 52

Paid Search Agency Companies Cable Facebook 52

Hubspot

SEPTEMBER 19, 2016

The story of how I bought my mattress is a great example of social proof, which refers to the theory that people tend to adopt the opinions or actions of people they trust. And to help illustrate how brands are using this persuasive technique in their marketing, we've put together a roundup of social proof in action below. 12) Amazon.

Examples 28

Examples Press User-Generated Content Ideal Customer Profiles 28

Hubspot

JUNE 1, 2015

This tool allows readers to highlight any piece of content on the page and share it via Twitter, Facebook, or email. The only downside to this approach is that you only get the user’s Twitter handle. Your Facebook Page Insights can help you find the best time to share your post on Facebook based on when your fans are online.

Traffic 28

Traffic Outreach Content Tips 28

Convince & Convert

MARCH 23, 2010

Add Context to Your Blog Sure, you’ll give first-time visitors an idea of what the blog is about via the title or tagline, but how else can you help them go deeper? To gain readers and keep them interested, write the blog in a way that answers those questions and helps fill those needs. link] Fruitfulvine2 Very helpful post.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119