Remove game-theory help

Smashmouth Marketing

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Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble or an art form. It is a mathematical application that helps explain why you should invest or pass (check, bet or fold) on certain marketing programs, or how to compare one program to another. Let me explain. So how does this apply to lead gen/demand gen?

article thumbnail

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. It is a mathematical application that helps explain why you should invest or pass (check, bet, or fold) on certain marketing programs, or how to compare one program to another. Let me explain. So how does this apply to lead gen/demand gen?