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How Can You Use Game Theory to Grow Your Advisory?

FMG Suite

Game Theory is essentially a discipline or a method of strategic thinking where the players will have to make decisions by looking from different perspectives, basically putting themselves in the shoes of the other players and anticipating their possible actions and reactions. The post How Can You Use Game Theory to Grow Your Advisory?

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Game Theory for Marketing Automation

Adobe Experience Cloud Blog

by Maria Pergolino If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing? This feeling is what reinforces motivation to keep them interested in the game.

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The Impact of New Google & Yahoo Deliverability Rules on Purchased Lists

The Point

The risk in using house lists may be lower, since (in theory) these contacts have some relationship with your brand and are less likely to prompt spam complaints. Senders who don’t adhere to the new regulations may get blocked, meaning their emails won’t reach Google or Yahoo users. But much of the following applies to those lists also.

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20 Super-Awesome Infographics to Inspire Your Content Marketing

Marketing Insider Group

While they also excel in the video and social media categories, their infographic game is also on point. The Home Depot: Color Theory. Who can make an icky concept palatable and understandable? Why, that would be content marketing masters GE. The best part about the infographic? Its use of numbers (which audiences love).

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24 Top YouTube influencers to check out in 2024

Sprout Social

From beauty and fitness to gaming and beyond, YouTube creators drive billions of views from any audience you can imagine. His channel is the go-to place for the YouTube community to learn about the latest gadgets, phones, tech accessories, gaming consoles and more. These aren’t just one-off success stories, either.

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Is Your Digital Advertising Signaling the Right Message to Buyers?

The Point

There’s a fascinating article over at LinkedIn: “ You Are What You Signal ,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “signal” a consumer into trusting a particular brand. Apple knows that expensive signals quality, which sells more phones.”.

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The origins of Black Friday: where the chaos began

illumin

One theory is that common usage of Black Friday started in the early 1960s , by police officers in Philadelphia who took up the phrase as a way to describe the crowds and mayhem they encountered each year. How this came to be is hotly debated.