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10 – 15 leads a day using game theory

Sales Intelligence View

To avoid raising the hackles of gatekeepers, let alone decision makers, and undermining the morale of your sales force, you need to learn a little game theory. Game theory is no game – it is advanced mathematics designed to predict behavior, developed for the U.S, If you saw the movie A Beautiful Mind, you got an intro to game theory phenom John Nash.

Game Theory for Marketing Automation

Modern B2B Marketing

by Maria Pergolino If you are a B2B marketer, you’ve probably heard the terms “game theory” or “gamification” in regards to advertising a few times. But what does gamification mean and what does game theory have anything to do with marketing? Game theory is a method for analyzing calculated circumstances, such as in games, where a person’s success is based upon choices.

A Simple Content Marketing Model Most Companies Ignore

Junta 42

Matthew Patrick from Game Theory decided to create consistent videos and distribute them on YouTube. Videos- Every week, Game Theory’s Matthew Patrick distributes a fresh video via YouTube. blog like Copyblogger has more control but less reach than content programs like Game Theory’s videos and Entrepreneur On Fire’s podcasts. Same thing for Game Theory.

This Week in Content Marketing: Content Marketing Now Definitive Industry Term

Junta 42

We wrap up the show with a #ThisOldMarketing example from Game Theory. Game Theory: Game Theory is one of my favorite stories of an entrepreneur who started with nothing and created a very successful online presence by identifying a need and focusing on a specific audience. This week’s show. Recorded live June 22, 2015; Length: 1:01:05).

Maneuverability. Your Marketing Strategy Won’t Win Without It.

grow - Practical Marketing Solutions

recent game theory article in Forbes on trick plays in Football includes the maneuver factors of timing, focus, and surprise: “Trick plays are among the least elegant and most exciting plays in football. know Mark and he’s one of the most respected marketing minds on the planet. If he could sum things up in one word, I wanted to know that word. Mark Schaefer.

This Week in Content Marketing: Instagram Launches Snapchat for Older People 

Junta 42

1896: The First Modern Olympics : Likely motivated by Olympic fever this week, Robert discovered a book by David Randall , which describes the origins of the modern Olympic games. Eager for the opportunity to test out his Games theories, he invited his cabal to join him at a congress he organized at the Sorbonne. This week’s show. Content marketing in the news.

Creative Marketing in a Data-Driven Culture

It's All About Revenue

Our models need to acknowledge this – and marketing needs to push back sometimes against the constant demands for more “accountability” Can you speak to the “game theory” as it relates to the notion of customer loyalty?  . The same applies to network theory, path dependency, etc. Sutherland was appointed Creative Director of OgilvyOne in 1997 and ECD in 1998.

Social media pioneer says technology will transfom education

grow - Practical Marketing Solutions

” He pointed to several projects (some are his investments) as examples of applying technology in ways to create new educational models: Grokit is a platform to help students prepare for standardized testing.  ”I like this because you get like-minded students to teach each other using underlying content, game theory, and small group discussions.”

Prepare to Be Ignored if You Don’t Have Subscription Goals

Junta 42

Matthew Patrick, founder of Game Theory, delivers a 10-minute video per week to his audience of gamers. I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet. These companies are some of the most innovative in the world and create many of the products you use on a daily basis both personally and professionally. This has to change.

This Week in Content Marketing: Is the Social Media Phase Over?

Junta 42

The Secrets Behind “YouTube Is Broken” (27:00): Matthew Patrick, author of the popular YouTube show Game Theory , explains how the video channel’s evolving algorithm is affecting content creators. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. We wrap up the show with a #ThisOldMarketing example from Johnson & Johnson.

This Week in Content Marketing: FTC in No-Win Situation with Native Advertising

Junta 42

Joe’s rave: Matthew Patrick (MatPat), host of the incredibly popular Game Theory channel on YouTube, recently published an episode that asks, “ Will 2015 be the end of YouTube Rewind? website shows a wealth of recent computing and gaming news, articles, videos, and other content. PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher.

No Subscription Goal for Your Content Marketing? Prepare to Be Ignored

Junta 42

Matthew Patrick, founder of Game Theory, delivers a 10-minute video per week to his audience of gamers. I’ve had the amazing pleasure of meeting with over a dozen of the largest companies on the planet over the last six months. These companies are some of the most innovative in the world, and create many of the products you use on a daily basis, both personally and professionally.

Eight Scintillating Lessons from SXSW

grow - Practical Marketing Solutions

The game layer – Another keynote speaker was a 22-year-old Princeton drop-out named Seth Priebatsch , founder of SCVNGR. Basically he believes that everything from education to global warming could be more effectively addressed if we applied game theory to it — building rewards into the system to generate enthusiasm and emotional connection.  Here is his TED talk.

My Daily Reads

Smashmouth Marketing

Jerrod Ankenman's because he always has an opinion and can put game theory into words better than most. A family member asked me last week, "Who do you write the blog for?" My answer was, "for anyone who wants to read it." That got me thinking. wonder if the people I read know who reads their blogs? Not that they will see this post and see that I read their stuff, but maybe I can turn a couple of my readers onto some good stuff elsewhere. Yes, I read alot of poker stuff, but I also read some other interesting blogs on a regular basis. Scrabble: Internet Scrabble Club. News Alerts.

Behavioral Economics & Finance in Poker

Smashmouth Marketing

So I would consider players that employ game theory to be categorized as using Market inefficiencies in their economic model called a poker table. Working on a consulting project this week, I stumbled on a paper by Hersh Shefrin , who has written extensively on the subject of Behavioral Finance. He sumarizes that there are three aspects (in general) to the topic. started wondering about its implications in a poker environment. See also cognitive biases and bounded rationality. Framing : The way a problem or decision is presented to the decision maker will affect their action.

Smashmouth Marketing - Untitled Article

Smashmouth Marketing

Back in the early 90's, I had started playing a regular $1-2 home game in Richmond, and began taking more of an interest in the game, and started reading up on it to improve my game. Most of the time was spent on the west coast, and luckily there are poker rooms all over CA and Las Vegas is just a short, and inexpensive, flight away. I had spent a great deal of time working with software agents, artificial intelligence, fuzzy logic, nueral nets, game theory, you name it. Then for several years, I was travelling all over the world for business. Cold Turkey.

Book Review: The Logic of Life

WebMarketCentral

A book written by an economist, that attempts to use economic theories to explain pretty much everything in life, probably sounds more like a cure for insomnia—perhaps even masochism—than a page-turner. This leads to a discussion of "tournament theory"—paying employers based on their performance relative to each other, as in a tennis tournament. The problem is vexing.

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble or an art form. could elaborate in this example as to the human aspect of the pipeline, but this really starts to tie in another aspect of poker and math into the equation, game theory. Ok, fair warning. If you are here for a two paragraph good marketing tip, you're in the wrong place. Geek Time! Let me explain.

Poker Equity and Marketing II - Lead Equity Explained

Smashmouth Marketing

Poker, for math geeks, is more of a science than a game, a gamble, or an art form. could elaborate in this example as to the human aspect of the pipeline, but this really starts to tie in another aspect of poker and math into the equation, game theory. Ok, fair warning. If you are here for a two paragraph good marketing tip, you're in the wrong place. Geek Time! Let me explain.