Sprout Social

JULY 20, 2020

Trying to wrap your head around YouTube SEO? Recent YouTube statistics tell us that more and more viewers are discovering content via search. Read on for our step-by-step guide to YouTube SEO that you can easily apply to all of your videos. By default, YouTube does a pretty solid job of cluing creators into what viewers want.

Youtube 134

Youtube SEO Video Marketing Keywords 134

ConvertKit

OCTOBER 30, 2020

Why YouTube video promotion is so important. Step #1: Optimize and promote your YouTube videos. Step #2: Promote your YouTube channel. Step #3: Promote your channel outside of YouTube. Fortunately, there are still plenty of ways to promote your YouTube videos and grow your audience without spending a fortune.

Youtube 145

Youtube Promotion Spending Video Marketing 145

Vidyard

APRIL 26, 2022

Unfortunately for creators and marketers, generating views is more challenging than ever due to the ever-increasing competition— around 30,000 hours of content are uploaded on YouTube every hour. In 2022, YouTubers must utilize the latest video tools and learn the platform’s ranking algorithm to stand out against the masses.

Youtube 65

Youtube Top of Funnel Lead Scoring Lead Ranking 65

BenchmarkONE

NOVEMBER 10, 2022

A marketing funnel is a visual representation of your customer’s journey from the moment they come in contact with your brand till they become a paying customer. Other marketers also refer to marketing funnels as purchase, conversion, and lead funnels, among others. Why Do You Need A Marketing Funnel? Email Funnel.

Top of Funnel 74

Top of Funnel Marketing Funnels Marketing Automation Services High Quality Lead 74

Sprout Social

MAY 10, 2019

When YouTube first arrived in 2005, few likely had any idea how valuable it would become. By 2010, YouTube was generating more than two billion views each day. As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. 1. There are 1.9

Youtube 111

Youtube Stats Paid Content Marketing Strategy 111

seo.co

MARCH 28, 2021

Typically, you have to let them gently slide down the funnel. And though a bottom-of-the-funnel (BOFL) lead is the most fun kind of lead, every BOFL starts as a TOFL, or top-of-the-funnel lead. Quick Funnel Primer. To further clarify this, let’s look at the classic marketing funnel. This is a true TOFL.

Top of Funnel 100

Top of Funnel Sales Qualified Leads Lead Ranking Work Management 100

ConvertKit

JUNE 10, 2020

Why you need to be using YouTube Analytics. How to access YouTube Analytics. Want YouTube insights? Special thanks to ConvertKit designer and resident YouTuber Charli for kindly donating her YouTube metrics for this post's screenshots. You can check out her YouTube channel right here ! Let's dive in!

Youtube 98

Youtube Advertising Channels Analytics Eye-Tracking 98

Marketing Insider Group

DECEMBER 18, 2023

Nativo’s core differentiator is that it allows you to drop a retargeting pixel so companies can use their existing bottom-funnel mechanisms. Video Advertising: YouTube Ads Image Source: YouTube YouTube Ads provide a powerful platform for video advertising, leveraging the second largest search engine’s massive audience.

Paid Content 232

Paid Content Distribution Cost Per Thousand Budget Programs 232

KoMarketing Associates

AUGUST 10, 2022

The majority of respondents (47%) named social media as a top five upper-funnel tactic, while 36% cited it as a top five bottom-funnel tactic. Other popular distribution channels include YouTube (54%), landing pages (47%), and marketing emails (47%). The Growing Importance of Social Media Marketing.

Advertising Channels 253

Advertising Channels Social Marketing B2B Marketing Effectiveness 253

Valasys

JULY 14, 2020

Sales funnel marketing is all about the orchestration of your branding and business development endeavors in a way that helps salespeople acquire new potential customers and ultimately prompt those leads to make a purchase decision. According to Salesforce, 68% of companies are yet to either identify or attempt to measure a sales funnel.

Top of Funnel 78

Top of Funnel Marketing Funnels Enterprise Management Work Management 78

Sprout Social

MAY 8, 2019

If you still don’t know how to create a YouTube account for your business, it’s not too late to get started. The numbers don’t lie: YouTube’s growth is unparalleled when it comes to traffic, revenue and a rabid user-base that just can’t get enough of video content. If you’re a total newcomer to YouTube, don’t sweat it.

Youtube 111

Youtube Business Banners Ideal Customer Profiles 111

KoMarketing Associates

OCTOBER 25, 2016

When thinking about the conversion funnel in relation to SEO, B2B marketers should aim to provide content that meets the needs of searchers no matter what phase of the buying process they are in. With that said, this post will focus on how B2B marketers can implement effective top-of-funnel SEO strategies to reach an untapped audience.

Top of Funnel 120

Top of Funnel SEO Long Tail Marketing Marketing Funnels 120

seo.co

OCTOBER 16, 2020

Marketing Funnels — Table of Contents. What is a Marketing Funnel? + The 5 Stages of the Sales Funnel. In this article, we’re going to discuss marketing funnels, what they are, how they work, and what it takes to generate content that moves people through your funnel – ultimately resulting in sales.

Top of Funnel 116

Top of Funnel Marketing Funnels Optimization Marketing Analytics Tools 116

Engagio

NOVEMBER 26, 2019

People thought you had to choose between a lead-based or an account-based funnel. This is where TOPOs Double Funnels concept comes in. Watch on YouTube ). So let’s talk about funnels, let’s talk about funnels today. But now we’re telling people, they have to have an account-based funnel as well.

Top of Funnel 90

Top of Funnel Lead Ranking Lead Scoring Marketing Funnels 90

Optinmonster

MAY 1, 2020

If so, we may have just the tool you need to get the ball rolling: A tripwire funnel. Tripwire funnels are a super powerful strategy that turn cold traffic into big spenders within minutes of being on your site. Why are tripwire funnels so powerful (with 3 examples)? How can you build a 2-step tripwire funnel?

Top of Funnel 96

Top of Funnel Funnel Advertising Terms and Conditions Marketing Funnels 96

Engagio

OCTOBER 25, 2019

In Sales, the funnel serves the same purpose as yard lines. Depending on what stage of the funnel you’re at, you know which plays Sales and Marketing should execute to get closer to a deal. Watch on YouTube ). Brandon and Jon here from Engagio, and today we’re talking about funnels. And the funnel does that for you.

Top of Funnel 97

Top of Funnel Buy Process Marketing Funnels 97

ClickZ

JANUARY 12, 2024

Top of Funnel Marketing Top-of-funnel marketing is about more than just creating buzz; it’s about laying a sustainable foundation for growth. Consequently, marketing attribution models that do not account for top-of-funnel activities may overestimate the effectiveness of lower-funnel activities.

Advertising Agencies 105

Advertising Agencies Top of Funnel Marketing Attribution ROAS 105

Martech

JANUARY 30, 2024

More thoughtfulness in the way that you market and educate the world, and using creative ways to get in front of the audience versus trying to force them into your funnel.” Sentry had been posting recordings of its workshops to YouTube and then embedding them on their website. Not being able to use Salesforce x Google Ads integration.

Paid Search Agency 120

Paid Search Agency Marketing Attribution Top of Funnel Companies 120

Engagio

DECEMBER 13, 2018

A lot of activity happens outside of your funnel. This makes it hard to track them in your funnel, thus we are all subject to “funnel blindness.” That’s why I John Steinert , CMO of TechTarget , “How do we overcome funnel blindness?” Watch on YouTube ). Here’s John.

Top of Funnel 81

Top of Funnel CMO Marketing Funnels Purchase Intent 81

Outgrow

FEBRUARY 25, 2021

20 Effective Growth Hacking Strategies for the Growth Hacking Funnel. Sit tight as we uncover this term for you and offer some growth hacking strategies for each stage of the growth hacking funnel that has the potential to skyrocket your sales! Growth Hacking Funnel. The 2000s saw the budding internet culture.

Top of Funnel 72

Top of Funnel Paid Content Webinar Metrics Guerilla Marketing 72

Directive Agency

JULY 23, 2020

A great ad campaign is one that is rooted in targeting the buyer throughout every stage of the marketing funnel to provide a more personalized experience. Full-funnel insights to fuel your B2B advertising strategy. Marketing funnels can be interpreted differently across different companies and industries. Awareness. Podcast ads.

Funnel Advertising 59

Funnel Advertising Top of Funnel Enterprise Management Advertisements 59

Marketing Insider Group

JUNE 14, 2021

Consider your marketing funnel when setting specific, measurable, attainable, relevant, and timely (SMART) goals for your video marketing strategy. Over 500 hours of content are uploaded to YouTube every minute. On YouTube, you can create a library of video content for your followers. Source: Sprout Social.

Video Marketing 363

Video Marketing Top of Funnel Content Marketing Planning 363

FunnelEnvy

DECEMBER 11, 2023

After its 2005 launch, YouTube was the dominant video platform until TikTok’s meteoric rise in US popularity from 2018 to the present. For example, after almost changing careers due to a lack of business traction on LinkedIn, B2B Marketing expert Jade Tambini now leverages 30,000 followers on TikTok and a growing YouTube presence.

B2B Marketing 62

B2B Marketing Video Marketing Effectiveness Buyer Personas 62

Webbiquity

AUGUST 4, 2020

If not—consider co-presenting with an outside expert, industry analyst, or customer (for lower-half-of-the-funnel webinars). BigMarker makes it easy to stream video feeds, slides, videos, and screen shares to Facebook and YouTube Live, and integrates with popular tools like Salesforce, HubSpot, MailChimp , and Drip. WebinarNinja.

Webcast 363

Webcast Webinar Metrics Marketing Automation Services Enterprise Management 363

Customer Experience Matrix

MARCH 4, 2014

Vendemore has also developed standard formats for channels including YouTube, Twitter, Facebook, blogs, and surveys, making it easy to convert existing content into advertisements. This would offer a simple narrative about expanding B2B marketing automation beyond its home base in the middle of the funnel, where it nurtures known leads.

Top of Funnel 120

Top of Funnel Advertising Funnels Paid Search Agency Display 120

Oktopost

SEPTEMBER 4, 2018

According to Wordstream, 82% of Twitter users now watch videos, YouTube has over a billion users, and over 500 […]. As it turns out, integrating video into your social media efforts is no longer a tactic that B2B marketers can ignore.

Marketing Funnels 101

Marketing Funnels Social Marketing Video Marketing B2B Marketing 101

Biznology

JANUARY 29, 2016

The What to Buy Moment (Top Funnel). Indeed, YouTube usage is rising dramatically in model comparisons, test drives evaluations, and walkthroughs. Moment (Top Funnel). Let’s continue with the lower funnel moments most of today’s targeted CTA’s are created for and where dealer branding is still largely absent.

Top of Funnel 80

Top of Funnel Purchase Video Marketing Brand Identity 80

LeadSquared

DECEMBER 18, 2018

Every ad we create, every article we write will have a 100% conversion rate and there would be no marketing funnel. But, in the real world, a funnel does exist and what a marketer can hope for is to make the funnel as wide as possible. They are usually responsible for the topmost rung of the funnel.

Marketing Funnels 52

Marketing Funnels Top of Funnel Paid Search Agency Ad Building 52

Vidyard

AUGUST 11, 2016

This week we want to tackle a question that comes up often — whether your video should live on your website, your YouTube channel, or both! First thing’s first is understanding that YouTube, alone, isn’t a video strategy. YouTube should drive traffic to your website. YouTube views are nice, but leads are nicer!

Youtube 50

Youtube Video Marketing Marketing Websites Top of Funnel 50

B2BMarketing.net

APRIL 18, 2024

We’ve seen people who have used podcasting as a way to move leads down the funnel.” By carefully selecting guests, strategically incorporating soft sells, and maintaining a warm relationship, podcasting becomes a powerful tool to move leads down the funnel. Podcasts provide a unique way to warm up potential leads.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Demand Generation Agencies Ad Building 52

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Semrush does a fantastic job with their YouTube channel , which often addresses subjects they’ve already discussed on the blog.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

Martech

OCTOBER 30, 2023

You’ve built and run very successful TikTok and YouTube video content that is highly engaging and entertaining. What would be a well-defined strategy for running a TikTok campaign designed to drive awareness and top-of-funnel engagement for a B2B brand? Please list five numbered steps. Use professional non-technical language.”

Campaigns 93

Campaigns Top of Funnel Best Practices Marketing AI 93

Contently

FEBRUARY 22, 2023

Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. And brands noticed.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Oktopost

FEBRUARY 7, 2022

Listen to the Podcast: Or subscribe on Spotify or YouTube. The conversations are built to work through fresh ideas and captivating ways to keep your audience engaged and your leads funneling in. You can find Olivia and her guests on Apple Podcasts, Spotify, and YouTube. Episode Summary. Love Going Behind the Post?

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

Scoop.it

APRIL 11, 2024

The webinar itself can also work as great content for a YouTube post. Most brands opt for traditional content approaches involving sales funnels for generating and nurturing leads. Most brands opt for traditional content approaches involving sales funnels for generating and nurturing leads.

Webinar Metrics 85

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 85

Martech

MAY 25, 2022

YouTube Shorts ads. Those advertisers currently running video action campaigns and app campaigns will have ads automatically scale to fit Google’s TikTok competitor, YouTube shorts. Product feeds for a shoppable YouTube experience. YouTube video creation in 60 seconds. Loyalty program ads integration. No video ads?

Google 117

Google Lead Ranking Paid Search Agency Planning 117

Webbiquity

OCTOBER 28, 2020

Home In On Your Sales Funnel. One way to do that is to make updates to your sales funnel. Or host a livestream Q&A session on Facebook and YouTube. With that in mind, here are five simple upgrades you can put into place now to move your business through the rest of the year. The best place to start is your website.

Top of Funnel 266

Top of Funnel Business Funnel Advertising Paid Search Agency 266