funnel work 
Smashmouth Marketing
JUNE 2, 2022
Acquisition Accelerates Activate's Full-Funnel Demand-to-Pipeline Demand Generation Services and Adds High-Value Sales Appointment Setting Capabilities. SAN FRANCISCO , June 1, 2022 /PRNewswire/ --. Additionally, the acquisition delivers Green Leads additional depth providing fuel for accelerated expansion across all product lines.
Smashmouth Marketing
FEBRUARY 17, 2011
We talked a lot about what isn't working in b2b demand generation, and shared some stories about things that are working. The whole point of creating demand, whether it be a product or a service, is to bring people into the funnel. It was a great discussion. Talk about wasting your time!
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Smashmouth Marketing
AUGUST 23, 2013
In short, they may be further along in the funnel (waterfall if you''re a SiriusDecisions follower). However, unless your inbound lead comes in the form of a calendar invite, date, time and phone number booking one of your sales reps for a appointment, there is still work to do. Things to remember: Scrub the data.
Smashmouth Marketing
MARCH 19, 2009
We attribute it to the fact that the outbound work does much of the screening and vetting and sometimes even the first steps of selling, thereby increasing the quality of the lead. The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity.
Smashmouth Marketing
MAY 8, 2009
Today, especially with the economy, there seems to be increasing shifts towards the last two - the top of the funnel. Conversion rates at each stage of the funnel. The two should work together to align these goals. Demand generation and sales enablement are the two most significant areas where investments seem to be on the rise.
Smashmouth Marketing
MARCH 4, 2009
We attribute it to the fact that the outbound work does much of the screening and vetting and sometimes even the first steps of selling, thereby increasing the quality of the lead. The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity.
Smashmouth Marketing
MAY 22, 2009
Today, especially with the economy, there seems to be increasing shifts towards the last two - the top of the funnel. Conversion rates at each stage of the funnel. For generations, Marketing has been focusing on branding, products, communications, creating demand and supporting sales. ROI for every program , etc.
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