Marketing Budget and Strategy Trends for 2023 – Seven Intriguing Insights
Webbiquity
MAY 30, 2023
B2B marketers now need to carry more of the sales lift, as well as producing mid-funnel and bottom-of-the-funnel content to assist their sales teams. As the report notes: While these conversion-focused metrics of course matter, top-of-funnel metrics are important to long-term growth. 4) The top marketing KPIs are (too?)
Let's personalize your content