Zoominfo

FEBRUARY 25, 2021

Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. The goal of your webinar is to generate leads and get them into your sales funnel. Get the Word out on Social Media. Get Prospects Flowing into Your Webinar Funnel.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Webbiquity

MARCH 28, 2023

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. It can become a valuable part of your social media and email campaigns. To see what she is up to next, check out her Twitter feed.

Top of Funnel 309

Top of Funnel Marketing Strategy Marketing & Strategy Planning 309

ClickZ

FEBRUARY 24, 2023

I also discuss what makes it great for top-of-the-funnel brand awareness. Let’s take a closer look at Meta’s performance at different funnel stages, and how it delivers a strong top-of-funnel relative ROAS. By focusing on the top of the funnel, brands can maximize their investment in Meta.

Top of Funnel 124

Top of Funnel ROAS Digital Marketing Funnels Funnel Advertising 124

Sprout Social

OCTOBER 12, 2020

As social marketers, we spend a lot of time focused on content marketing conversion. We need a complete content funnel optimized at each stage for conversion. A content marketing funnel, of course, is only as good as its ingredients. You have to put the right content in the right places at the right time. — Fluent ??

Top of Funnel 143

Top of Funnel Acquisitions Advertising Funnels Digital Marketing Funnels 143

Martech

JANUARY 4, 2023

Twitter: @davegerhardt (37.7K Matt is the founder of Heinz Marketing, author of a slew of essential B2B books including “The Predictable Pipeline, The Modern Marketer’s Field Guide and Full Funnel Marketing.” Twitter: @HeinzMarketing (113K followers). Twitter: @Shama (44.6K Twitter: @jasonlk (121.4K

Marketing Analytics Tools 120

Marketing Analytics Tools B2B Marketing Enterprise Management B2B 120

The Forward Observer

OCTOBER 13, 2023

It covers time-proven strategies to create video, audio, social media, and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

Scoop.it

DECEMBER 29, 2022

You have audiences distributed across every stage of this customer journey, represented by a marketing funnel. Below is a great visual representation of what the funnel looks like. The top of the funnel (ToFu) accommodates customers who are just interacting with your business for the first time. Focus on Informative Content.

Top of Funnel 83

Top of Funnel Digital Marketing Funnels Advertising Funnels Content 83

Martech

FEBRUARY 14, 2023

Artificial intelligence is being incorporated in virtually every martech application and impacting the customer journey at every stage of the funnel. LinkedIn: zusmani (79k followers) Twitter: @zeeshanusmani (15.6k Twitter: @cspenn (91k followers) LinkedIn: cspenn (32k followers) YouTube: @cspenn (2.4k

Advertising Agencies 110

Advertising Agencies Planning Paid Search Agency Digital Marketing Funnels 110

Top Rank Marketing

DECEMBER 15, 2023

Social Media Today Brandwatch 2024 Digital Marketing Trends [Report] Social media management and research firm Brandwatch has published its 2024 collection of digital marketing trends, with top areas of focus expected for the coming year including AI, authenticity, personalization, and social listening, among others, Brandwatch recently announced.

Marketing Analytics Tools 111

Marketing Analytics Tools Marketing AI Top of Funnel B2B Marketing 111

Webbiquity

FEBRUARY 6, 2024

If the campaign performs well, consider using the same image further inside your sales funnel to ensure your site users feel confident as they follow the path to a conversion. Reuse Your Image on Social Media Finally, to create a consistent cross-channel presence, reuse your primary images across your social media channels.

SEO 161

SEO SERP Conversion Eye-Tracking 161

Oktopost

FEBRUARY 7, 2022

Milena Farber, Social Media Marketing Manager goes Behind the Post to talk about the challenges social media managers face when transitioning into a new role. Taking over a company’s social accounts can be intimidating for new and even experienced social media managers. A must-listen episode for any social enthusiast!

Social Media 170

Social Media Work Management Media Digital Marketing Funnels 170

illumin

JANUARY 12, 2024

There are many different ways that marketers can build their ad strategies on Meta and their social media marketing does not have to be an island. In fact, social media strategy ideally falls within a broader programmatic strategy, taking advantage of better targeting. In 2019 , 56.3% of total programmatic ad spend.

Paid Search Agency 105

Paid Search Agency Ads Marketing & Strategy Funnel Advertising 105

Webbiquity

MARCH 31, 2022

Once you know your value proposition, make sure that it comes across in every aspect of your B2B marketing strategies, from social media posts to email marketing automation. You can move decision-makers through the funnel faster by presenting them with messaging that speaks directly to their needs.

Marketing Budget 289

Marketing Budget Enterprise Management Sales Management Work Management 289

Marketing Insider Group

JANUARY 4, 2021

The best growth strategies involve organic SEO, content marketing, organic social media, and email marketing. Determine what channels you’ll use—social media, email marketing, third-party websites, etc. Engage with Organic Social Media. Organic social media can be a great channel for SaaS small businesses to drive growth.

Growth Marketing 359

Growth Marketing Marketing Strategy Marketing & Strategy Marketing Automation Services 359

Webbiquity

FEBRUARY 7, 2023

A content funnel is one way to understand your audience’s knowledge level. The top of the funnel will include general information accessible to many people. As you move down the funnel, you can get more specific and targeted with your content, catering to those who are more advanced or specialized.

Storytelling 329

Storytelling Top of Funnel Content Paid Search Agency 329

Onalytica B2B

NOVEMBER 15, 2018

When most hear the term ‘influencer’ they think of the social media influencers on platforms such as Instagram, Twitter and YouTube endorsing consumer products to their audience in return for a pay cheque. Typically, more active on LinkedIn but no other platform other than personal social networks. Description.

Peer-to-peer 279

Peer-to-peer Thought Leadership Social Media Work Management 279

Sword and the Script | B2B

AUGUST 29, 2023

Studies show B2B buyers are getting younger and want to engage with companies on social media; B2B marketers are finding social media supports both leads and revenue About one-third of respondents find new products and hear about brands for the first time on social media. Consider the following: 1. Consider the following: 1.

Social Media 77

Social Media B2B Marketing Social Marketing Emarketing 77

Contently

FEBRUARY 22, 2023

Top 3 video formats and how they drive engagement Brand videos can be lighthearted, but there’s a danger in thinking of video as only a top-of-the-funnel (TOFU) asset. If executed well, video formats such as short-form, live streaming, and user-generated content can serve all stages of the marketing funnel. And brands noticed.

Top of Funnel 148

Top of Funnel Video Marketing Marketing Strategy Marketing & Strategy 148

Oktopost

JUNE 20, 2022

Caitlin Doyle, Social Media Manager at Demandbase shares her tips for higher engagement. Have you ever seen a brand crushing it on social and wonder, “how does their social media manager do it?”. This week on Behind the Post, host Olivia Messina asks Caitlin Doyle , Social Media Manager at Demandbase all the right questions.

DemandBase 125

DemandBase Youtube Social Media Top of Funnel 125

SocialPilot

JANUARY 21, 2024

Social media has too many things to offer to brands and users. A call-to-action can be a slight nudge for commenting on your social media posts or the final call to sign up for a free trial. You can even use social media CTA to distribute your gated content like downloading an ebook, templates, checklist, or more. Let’s explore!

Social Media 119

Social Media Examples Media Urgency Marketing 119

Oktopost

MARCH 7, 2022

We also know the world of social listening is one that can make or break our brand’s reputation. Like actual listening, social listening can be the glue that holds your marketing strategy together. What is Social Listening? This shift created an opportunity for social listening to thrive in a B2B marketing strategy.

Marketing AI 155

Marketing AI B2B Work Management Marketing Management 155

Optinmonster

AUGUST 8, 2022

Want to build a challenge funnel that packs your list with qualified leads? In this article, we’ll show you how to create an online challenge funnel, step by step. What is a Challenge Funnel? Challenge funnels start with the contest to build up a list of email subscribers or social media followers.

Top of Funnel 86

Top of Funnel Digital Marketing Funnels Marketing Funnels Sales Qualified Leads 86

Martech

JANUARY 26, 2024

Engaging customers on social media is a full-funnel strategy, and not just for consumer brands. Salesforce reaches customers and prospects on over 150 social channels. The company partnered with social media management platform Sprout Social in 2022. And they use social to conduct self-guided research.

Social Media 112

Social Media Top of Funnel Media Paid Search Agency 112

Sprout Social

JANUARY 4, 2022

The sheer number of available formats and venues for social media video illustrates the point well (think TikTok, Instagram Reels and Facebook Stories, just to name a few). Of those social media marketers who use video, 93% say it’s a vital component of their strategies. Social media video marketing statistics.

Social Media 142

Social Media Statistics Video Marketing Social Marketing 142

FunnelEnvy

SEPTEMBER 4, 2023

Remember, demand generation is for the top of your funnel, where people notice and interact with your content. Click To Tweet Remember, demand generation is for the top of your funnel, where people notice and interact with your content. Create a Targeted Social Media Plan Social media can be a potent tool for B2B demand generation.

Demand 57

Demand Top of Funnel Marketing & Strategy Demand Generation Agencies 57

Envy

SEPTEMBER 30, 2022

2023 - Marketing Attribution is key, but ever increasingly challenging in a cookieless, dark funnel world. And this hasn 't become any easier with the dark funnel taking the foreground. When paid media is running, do you see a lift in direct, organic and social traffic? 2023: The B2B marketing stakes are high. Go for it!

Marketing Budget Creation 107

Marketing Budget Creation Marketing Budget Budget Programs B2B Marketing 107

Top Rank Marketing

NOVEMBER 17, 2023

In the meantime, you can follow us on our LinkedIn page , or at @TopRank on Twitter/X for even more timely daily news. Thanks for joining us for this week’s Elevate B2B Marketing News, and we hope you’ll return again next Friday for another selection of the most up-to-date and relevant B2B and digital marketing industry news.

B2B Marketing 106

B2B Marketing Search Marketing B2B Google 106

Buffer

SEPTEMBER 8, 2022

📣 Check out How Often Should You Post on Social Media? In this article, we’ll dive into some of our (and other creators’) top recommendations for boosting productivity so you can effectively grow your social media accounts. But following the recommendations of different platforms can take a toll on creators.

Practices 119

Practices Product Top of Funnel Creativity 119

Stevens & Tate

MARCH 31, 2024

Learning Marketing Trends and Ideas Tailoring The B2B Sales Funnel To Meet Your Needs The B2B sales funnel typically consists of three main stages: awareness, consideration, and decision. By tailoring the sales funnel, businesses can more effectively identify where customers are in their journey and determine appropriate actions.

Trends 59

Trends Allocation Advertising Agencies Paid Search Agency 59

Navigate the Channel

DECEMBER 19, 2023

As a result, B2B marketing has become increasingly complex, requiring companies to identify the most effective strategies for each stakeholder and funnel stage to acquire customers and deliver value. #1 Additionally, social media platforms offer targeted advertising options, allowing you to reach your ideal customers with precision. #4

Tactics 73

Tactics B2B Marketing Multi-Touch Attribution B2B 73

Only B2B

NOVEMBER 23, 2021

The Sales Funnel. Leads move through different phases before becoming clients, as you can see from the sales funnel funnels. Sales Funnel. The majority of businesses will concentrate on doubling, if not quadrupling, the number of leads they create at the top of the funnel. Enhanced Social Selling Engagement.

Marketing Qualified Leads 118

Marketing Qualified Leads Lead Ranking Top of Funnel Sales Qualified Leads 118

ClickZ

JUNE 15, 2023

Depending on your content management system, you can automate some of those conversion funnels. Look at The Home Depot which generates related products for each guide they publish: Other ways to automate conversion funnels from your blog include AI-powered conversational technology , like chatbots and Interactive Voice Response ( IVR).

eCommerce 122

eCommerce Top of Funnel SERP Paid Search Agency 122

Buffer

SEPTEMBER 1, 2022

Four installments into Social Proof, and we’ve landed a powerhouse interviewee. From his two newsletters, one personal and the other called The Milk Road talking about crypto, to his audience of over 300,000 people on Twitter , to his popular My First Million podcast , Shaan’s creative output is fascinating.

Curation 104

Curation Impressions Top of Funnel Startups 104

ClearVoice

DECEMBER 8, 2020

As a public relations and digital marketing agency owner, I often hear about numerous tips, tricks, hacks, and workarounds to build massive social media success. We've put 10 social media statements to the test, and our findings may be surprising. General social media statements to verify or debunk.

Paid Content 128

Paid Content Social Media Media Word of Mouth 128

Optinmonster

FEBRUARY 11, 2024

Reward Social Shares With Discounts There are millions of social media users worldwide, and it makes sense to spread the word in the networks you belong to. This can help you get new business via social sharing and word-of-mouth promotion. But simply asking people to spread the word on social media doesn’t always cut it.

Paid Content 87

Paid Content Webinar Metrics Marketing Automation Services Marketing & Strategy 87

Sprout Social

JUNE 17, 2020

Marketers need to take note of this if they want to plan on developing their video marketing strategy on social media. Luckily for us, there are many ways that video can be used in social media marketing. Follow our 7-step guide to creating a successful social media video marketing strategy. Set goals for video marketing.

Social Media 144

Social Media Social Marketing Video Marketing Paid Search Agency 144

Sprout Social

APRIL 18, 2022

Vertical social networks aren’t overnight sensations. Understanding what these niche social media platforms say about the future of social media as a whole can help marketers stay ahead of the trend curve. Vertical social networks are niche social media platforms centered around the interests of hyper-specific communities.

Verticals 103

Verticals Social Media Media Social Networks 103