funnel sales Sales Cycle Related Topics 
Industrial Marketing Today
OCTOBER 21, 2010
48% of respondents still said they are not generating enough high quality leads for their sales teams. Notice how marketers are now talking about quantity of quality leads and not just filling the top of the funnel. Is this a case of the age-old disconnect between sales and marketing or is something else at play here?
Industrial Marketing Today
JUNE 22, 2012
The more I talk to manufacturers and industrial companies, the more I’m convinced that RFQs and sales conversations are all that matter to them. I get it that industrial marketing must be held accountable and I firmly believe that it should make a direct contribution to growing sales and revenues. Marketing keeps you in sales.”
Industrial Marketing Today
MARCH 16, 2012
For a real-life example of this lead generation disconnect, read my post, Manufacturers: Don’t Start a Lead Generation Campaign without Sales. I talk about how the job of inbound marketing does not end with lead generation but extends into setting the table for sales so they can be more productive.
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