The Forward Observer

DECEMBER 15, 2023

Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth. Frustratingly inconsistent.

Marketing Funnels 169

Marketing Funnels Top of Funnel Startups Buyer Personas 169

The Forward Observer

FEBRUARY 2, 2024

The Sale Is In The Tale by John Livesay About the Book John Livesay, a keynote speaker and author of the business book Better Selling Through Storytelling , presents us with a business fable set in Austin, Texas. It is about a sales representative whose old ways of selling are not working anymore.

Top of Funnel 278

Top of Funnel Storytelling Amazon Buyer's Journey 278

The Forward Observer

MARCH 22, 2024

It’s easy – click here for simple instructions The post The Marketing Book Podcast: “MKTG STINX” by Bob Hoffman appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

Advertising Agencies 161

Advertising Agencies Paid Search Agency Funnel Advertising Broadcasting 161

The Forward Observer

JANUARY 12, 2024

It’s easy – click here for simple instructions The post The Marketing Book Podcast: “Standout Startup” by Allyson Letteri appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

Startups 161

Startups Top of Funnel Marketing & Strategy Paid Search Agency 161

The Forward Observer

OCTOBER 13, 2023

It’s easy – click here for simple instructions The post The Marketing Book Podcast: “High-Impact Content Marketing” by Purna Virji appeared first on Sales-Driven Marketing Strategy & Coaching | SALES ARTILLERY.

Planning 130

Planning Top of Funnel Content Marketing PPC 130

The Forward Observer

FEBRUARY 16, 2024

He is a popular keynote speaker, digital marketing instructor at the University of California, Berkeley, and best-selling author of Welcome To The Funnel: Proven Tactics To Turn Your Social Media And Content Marketing Up To 11 , which was featured on episode 28 of The Marketing Book Podcast in 2015.

Advertising Agencies 169

Advertising Agencies Planning B2B Thought Leadership Paid Search Agency 169