Smashmouth Marketing

MARCH 19, 2009

The following are what I thought were the top 20 take home tweets from the Sales 2.0 annekeseley : " sales 2.0 sales20 damphoux : Brett Queener, salesforce.com - Sales 2.0 is ensuring nobody sells alone #sales20 tmccleary99 : Major theme at Sales 2.0 - Marketing and Sales working TOGETHER in near realtime.

Conference 100

Conference Top of Funnel InsideView Web 2.0 100

Smashmouth Marketing

SEPTEMBER 23, 2009

kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09. Quantity : damphoux : Quality v Quantity RT @ MarketingSherpa Jaren Green: Work lead quality into every discussion to improve relationship w sales #sherpab2b09.

Webcast 100

Webcast SMB Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 23, 2009

kimalbee : Look at the big pic 4 success - metrics: # visits > #leads - initial > #leads - more info > #sales-ready leads > Sales closed #sherpab2b09 viewstream : #sherpab2b09 Julie Wisdom, Babcock: content is KING, but expensive. sherpab2b09 andrewspoeth : Picture of today's crazy, complex sales funnel according to Forrester.

Lead Scoring 100

Lead Scoring Lead Ranking Webcast Lead Gen 100

Smashmouth Marketing

JUNE 14, 2010

That said, you still have hundreds of Google Reader articles to scan, a few new sales enablement presentations to review before publishing them to Slideshare, and two meetings to approve in the Appointment Setting queue. My domain expertise is B2B Marketing and Sales, especially Demand Gen. Follow everything about that opportunity.

B2B Sales 100

B2B Sales Enterprise Management Demand B2B Marketing 100

Smashmouth Marketing

AUGUST 29, 2009

With he upcoming Sales 2.0 David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals?

Conference 100

Conference Top of Funnel B2B Sales Barriers 100

Smashmouth Marketing

NOVEMBER 16, 2008

Most marketers do not spend enough time looking at the investment they make at each phase of the funnel. Services such as outsourced lead gen, appointment setting, lead brokering, or an inside sales team can provide one lead with high equity versus a hundred leads with little equity. I believe this applies to demand gen as well.

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

NOVEMBER 14, 2008

Most marketers do not spend enough time looking at the investment they make at each phase of the funnel. Services such as outsourced lead gen, appointment setting, lead brokering, or an inside sales team can provide one lead with high equity versus a hundred leads with little equity. I believe this applies to demand gen as well.

Lead Scoring 100

Lead Scoring Lead Ranking Ad brokers Marketing Leads 100

Smashmouth Marketing

AUGUST 30, 2009

With he upcoming Sales 2.0 David Thompson, CEO of Genius.com was one of the early leaders of the Sales 2.0 movement and recently co-authored Sales 2.0 The question is how can B2B Sales and Marketing organizations take advantage of the social media revolution to better engage with their customers and close more deals?

Conference 100

Conference Top of Funnel Barriers B2B Sales 100

Smashmouth Marketing

MARCH 19, 2009

The question we should ask ourselves is how many $84 leads does it take to get to pipeline, an active sales opportunity, and how many $220 leads does it take to get to pipeline. The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

MARCH 4, 2009

The question we should ask ourselves is how many $84 leads does it take to get to pipeline, an active sales opportunity, and how many $220 leads does it take to get to pipeline. The leads are at the highest point in the funnel, but we find opportunities that we would never have found with traditional outbound activity.

Cost per Lead 100

Cost per Lead Inbound Marketing Top of Funnel Cost 100

Smashmouth Marketing

SEPTEMBER 29, 2009

As it pertains to a b2b company with big-ticket items and long sales cycles, what areas are you seeing some immediate value with from both an online community and a social media perspective? Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

SEPTEMBER 30, 2009

As it pertains to a b2b company with big-ticket items and long sales cycles, what areas are you seeing some immediate value with from both an online community and a social media perspective? Mike: When it comes to demand generation, do you see social media at the top of the funnel, further down, or throughout?

Social Media 100

Social Media Lead Gen Lead Scoring Lead Ranking 100

Smashmouth Marketing

MAY 18, 2009

I've known Trish Bertuzzi for years and always find her one of the most knowledgeable experts on inside sales there is. She founded The Bridge Group with a mission to help technology companies build highly successful inside sales teams. She writes for the Inside Sales Experts Blog. Trish is President of The Bridge Group.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

MAY 5, 2009

I've known Trish Bertuzzi for years and always find her one of the most knowledgeable experts on inside sales there is. She founded The Bridge Group with a mission to help technology companies build highly successful inside sales teams. She writes for the Inside Sales Experts Blog. Trish is President of The Bridge Group.

Top of Funnel 100

Top of Funnel Budget Programs Lead Ranking Vendors 100

Smashmouth Marketing

MAY 1, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MAY 3, 2009

It was a product configurator application being marketed to the sales industry, and so obviously I got to know the head of Selling Power magazine, Gerhard Gschwandtner , for the first time. Gerhard is passionate about many things, but when it comes to selling, Gerhard is the leader of sales passion. Mike : Sales 2.0 conference?

Top of Funnel 100

Top of Funnel Peer-to-peer Web 2.0 Budget Programs 100

Smashmouth Marketing

MARCH 19, 2009

You know that your average deal size is $20k, and with this type of lead you've measured historically that 5% over time convert to opportunities, and your sales team closes 25% of those deals. It's good to know our value of a lead at all stages in the funnel. Use Case A - This sales cycle is short. Good program.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

MARCH 3, 2009

You know that your average deal size is $20k, and with this type of lead you've measured historically that 5% over time convert to opportunities, and your sales team closes 25% of those deals. It's good to know our value of a lead at all stages in the funnel. Use Case A - This sales cycle is short. Good program.

Lead Scoring 100

Lead Scoring Lead Ranking Leads Lead 100

Smashmouth Marketing

JANUARY 19, 2023

That means they’ll be closer to making a purchase when they talk to your sales team. A simple contact form landing page pulls in top-of-the-funnel leads (what we call MQLs) that need to be nurtured in your Marketing Automation system by providing more valuable information and score ing them to get them to the point of being “sales-ready”.

Top of Funnel 130

Top of Funnel Ideal Customer Profiles Cost per Lead CPL 130

Smashmouth Marketing

DECEMBER 26, 2008

I'm a member of two great groups on LinkedIn, Demand Gen Specialists and Craig Rosenberg's Friends of the Funnel , and I use LinkedIn Answers on a regular basis and am actually listed as the top expert in Lead Generation. I see tremendous value in bringing value to others, and receiving value from others. Next topic: Twitter Groups.

Social Media 100

Social Media CAN-SPAM Media Lead Gen 100

Smashmouth Marketing

DECEMBER 20, 2008

I'm a member of two great groups on LinkedIn, Demand Gen Specialists and Craig Rosenberg's Friends of the Funnel , and I use LinkedIn Answers on a regular basis and am actually listed as the top expert in Lead Generation. I see tremendous value in bringing value to others, and receiving value from others. Next topic: Twitter Groups.

Social Media 100

Social Media CAN-SPAM Media Twitter 100