Ditch the Pitch: How Content Marketing Creates the Conversation that Drives Conversion
Sales Engine
JULY 13, 2016
Ah, the sales funnel. As a marketer, you’re no doubt familiar with this ubiquitous image: contacts fall into the top and by some kind of magic become leads, then qualified leads, then sales-ready leads, and eventually, (you hope) closed sales. Meanwhile, your business leaders still expect you to increase sales.
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