KoMarketing Associates

MARCH 5, 2019

The next step is to show them ads with content or offers that align with their stage in the funnel. Brighttalk’s chart makes very easy to associate the stages of the funnel with different content pieces: Source: Brighttalk. Your audience and funnel stage will influence which advertising platform to use.

Multi-Channel 121

Multi-Channel Top of Funnel Advertising Channels Paid Search Agency 121

KoMarketing Associates

APRIL 7, 2021

If we botch the customer experience in demand gen, all the other good things that are supposed to happen after it (lead nurturing, sales, etc) may not happen. This is a best practice borrowed from content marketing, but it is mission-critical for a B2B demand generation funnel. Collaborate with sales early and often.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

KoMarketing Associates

JULY 2, 2019

That lead to lots of top-of-funnel effort: views, impressions, clicks, etc. By focusing on top-of-funnel metrics, you’re missing the whole story, and more often than not, when you dig deeper, you might find out that you’re driving the wrong kind of traffic. Play around with this formula to better understand your funnel.

Tactics 120

Tactics Lead Ranking ROAS Effectiveness 120

KoMarketing Associates

AUGUST 13, 2019

the push to align Marketing and Sales. Tight partnership and integration with sales (if there isn’t active, ongoing collaboration throughout the lifecycle, it isn’t ABM!). Don’t Practice ABM Alone: Aligning Sales and Marketing. Just about every research study or general guide to ABM mentions aligning Sales and Marketing.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 13, 2019

the push to align Marketing and Sales. Tight partnership and integration with sales (if there isn’t active, ongoing collaboration throughout the lifecycle, it isn’t ABM!). Don’t Practice ABM Alone: Aligning Sales and Marketing. Just about every research study or general guide to ABM mentions aligning Sales and Marketing.

Account Based Marketing 122

Account Based Marketing Top of Funnel B2B Marketing Practices 122

KoMarketing Associates

AUGUST 7, 2018

After you’ve maxed out the performance of all the little elements on your website or in your sales funnel, is that as far as you can go? But we can share some ideas and principles that could help you re-imagine how your sales funnel works, or how people think of and interact with your brand. But… is that it?

Conversion Rate 162

Conversion Rate Conversion Top of Funnel Landing Pages 162

KoMarketing Associates

APRIL 25, 2017

Ultimately, Facebook Ads are an excellent, highly targeted, and inexpensive way, compared to other ad networks, to get in front of your target audience as an introductory or re-engagement touchpoint, that will expand your reach and visibility, and ultimately assist in your sales funnel. Give the audiences below a try. Lookalikes.

Facebook 209

Facebook Paid Search Agency Ads B2B 209

KoMarketing Associates

MARCH 28, 2018

Sales and marketing alignment can help with everything from lead nurturing to demand generation. When marketers were asked what they need most from sales, the top answer (30 percent) was consistent use of systems. Overcoming Sales and Marketing Alignment Obstacles. However, alignment is not always easy to achieve.

Marketing Report 149

Marketing Report Top of Funnel InsideView Forecasting 149

KoMarketing Associates

APRIL 1, 2020

Top of Funnel Content Marketing Assets. Now more than ever, consider focusing on building content marketing assets that satisfy top of funnel informational queries the applicable B2B buyer may be searching for. Types of content to consider: SEO Pillar Pages designed to capture broad objectives of a competitive keyword theme.

Trust Marketing 180

Trust Marketing Marketing Management B2B Marketing Ad Building 180

KoMarketing Associates

SEPTEMBER 11, 2018

Analyze Your Content Funnel. Here are some additional resources on analyzing your content funnel: How to Uncover Actionable SEO Opportunities with a B2B Content Audit. Finding Content Gaps: Moving Buyers Through the Funnel. Who gets credit for a sale? Obviously, every case isn’t like the one mentioned above.

Top of Funnel 147

Top of Funnel Multi-Touch Attribution ROI SEO 147

KoMarketing Associates

NOVEMBER 12, 2019

Companies in this vertical routinely spend 30-50% of their revenue on Sales and Marketing, making them capable of a quality and a quantity of marketing campaigns most other industries never see. It also speaks to how Marketing and Sales are increasingly working together. SaaS marketing is fierce. At least, that’s what we all hope for.

Lead Ranking 140

Lead Ranking Lead Generation Lead Scoring Sales Qualified Leads 140

KoMarketing Associates

JUNE 12, 2018

“The push for deeper metrics and reporting on marketing’s impact continues to be driven by the need for tighter alignment with sales around the shared revenue funnel,” wrote the authors of the report. The Roadblocks to Sales and Marketing Alignment.

Customer Surveys 120

Customer Surveys B2B Marketing InsideView B2B 120

KoMarketing Associates

MAY 13, 2020

Since most of the queries that serve up featured snippets are considered to be “top of the sales funnel,” we often suggest adding banners to related whitepapers or other more buyer-centric content. What are the Different Types of Featured Snippets? Before anything else is done, you must first identify a query to target.

Features 165

Features Google B2B Marketing Top of Funnel 165

KoMarketing Associates

DECEMBER 6, 2016

It is still primarily a top and middle of the funnel channel, as we saw in the LinkedIn Ads Benchmark Report. A lot of marketers on LinkedIn today still use it primarily as a top and middle of the funnel channel, because if you’re using their standard targeting fields, like skills or job title or company size, it’s hard to tell intent.

Paid Search Agency 120

Paid Search Agency Top of Funnel Linkedin B2B Marketing 120

KoMarketing Associates

JULY 30, 2019

Regularly publishing content (or refreshing existing content) will also give various departments, such as sales and social media, assets to work with when reaching out to existing customers or prospects. With this in mind, it’s critical to create content that allows the potential customer to move through the sales funnel at their own pace.

Top of Funnel 120

Top of Funnel CMS Development Content Marketing Thought Leadership 120

KoMarketing Associates

JUNE 18, 2019

For starters, you need to have content that satisfies inquiries during each stage of the buying process, from top-of-the-funnel blog posts to in-depth whitepapers. Each content type plays a role in moving leads down the funnel, from awareness to evaluation and (hopefully!) Move Leads Through the Funnel. a purchase.

Case Studies 120

Case Studies Case Study Studies Top of Funnel 120

KoMarketing Associates

AUGUST 28, 2018

This was followed by analyzing campaigns by channel (49 percent), attributing ROI to marketing (47 percent) and aligning marketing with sales (41 percent). The majority of respondents (56 percent) said that their top priority for measuring marketing attribution is defining an attribution strategy.

Marketing Attribution 121

Marketing Attribution Customer Surveys Top of Funnel Barriers 121

KoMarketing Associates

FEBRUARY 14, 2017

Like I mentioned in the ‘goods’, you’re more than likely attracting new visitors who are entering your site at the top of the sales funnel. In the B2B space, sale cycles can last months and your seasonal SEO may not persuade consumers to move down the funnel at that moment. Have you been “successful” with it?

Top of Funnel 132

Top of Funnel SEO SERP Digital Marketing Funnels 132

KoMarketing Associates

MARCH 6, 2018

How can marketers better align with sales to succeed in their data-driven marketing initiatives? For an ABM strategy to be successful, there needs to be alignment between marketing and sales. “Having marketing and sales access the same data is the key to better alignment, creating a better overall customer experience. .

Advertisements 175

Advertisements Advertising B2B Marketing Work Management 175

KoMarketing Associates

FEBRUARY 1, 2018

For insight into this challenge and other obstacles, we spoke to Kent Ragen, VP of Channel Sales at Demandbase. Kent works closely with leading B2B agencies, building an ecosystem of ABM experts who help their clients optimize their marketing at every stage of the funnel. How are marketers making the most of account-based marketing?

Account Based Marketing 190

Account Based Marketing Advertising Agencies DemandBase Paid Search Agency 190

KoMarketing Associates

JULY 10, 2018

A channel with real strategies, without shortcuts, and more importantly, a channel that is responsible for sales and revenue. The result of siloed content is inconsistent messaging, missed opportunities, and unfortunately, lost sales. As I read the article, it got me thinking about where we are with content marketing. Integration.

Top of Funnel 177

Top of Funnel Paid Search Agency Content Budget Programs 177

KoMarketing Associates

NOVEMBER 8, 2018

Many companies and their executives recognize the power of B2B marketing to drive sales and conversions, but marketing actually has a lot of benefits beyond just bringing in revenue. The sales funnel for B2B marketing is usually longer than a traditional B2C purchase: Salesforce reports that the average B2B sales cycle takes 84 days.

Lead Generation 123

Lead Generation B2B Marketing Lead Scoring Lead Ranking 123

KoMarketing Associates

APRIL 27, 2017

Sales cycles that span multiple months, potentially even year-long in duration. Contact and lead nurturing; moving top of the funnel leads down the sales pipeline. As B2B marketers, we face a myriad of challenges unique to this space: More specific buyer personas. Products or services tailored to specific buyer needs.

Paid Content 120

Paid Content Account Based Marketing Tactics B2B Marketing 120

KoMarketing Associates

MARCH 26, 2019

Though your readers deeper in the sales funnel can benefit from in-depth, product-centric content like a whitepaper, most of your audience probably isn’t ready for that. You need to show them why they need the product or solution through top-of-the-funnel blog content.

Top of Funnel 138

Top of Funnel Storytelling B2B Marketing Content Marketing 138

KoMarketing Associates

JUNE 22, 2017

But remember, these users tend to be in early stages of purchasing and will take longer to convert to a sale. Track Leads Through the Funnel. While getting leads is essential to any B2B PPC effort, it’s also important to look beyond the initial conversion and follow the user down the funnel.

Lead Generation 122

Lead Generation PPC Paid Search Agency Tips 122

KoMarketing Associates

FEBRUARY 21, 2017

Create Higher Quality Leads & Look Farther Down the Purchase Funnel. The searcher is already familiar with your brand, has most likely been to your site in the past, and is more likely to be categorized further down the purchase funnel. Brand loyalty clearly goes a long way in the lead generation space.

Activities 136

Activities Campaigns Brand Identity Branding 136

KoMarketing Associates

JANUARY 23, 2018

You could afford to invest $2,000 on a piece of super-high quality content that filled that gap in your sales process/buyer’s journey. While it means you’ve got a gap in your content, it also means you’ve probably been losing prospects at this stage of your sales funnel. but only after you’ve talked to Sales.

Top of Funnel 275

Top of Funnel Marketing Automation Services Marketing Automation Automation 275

KoMarketing Associates

OCTOBER 11, 2018

SEO-focused blog content can pique your audiences’ interest; a gated whitepaper helps you capture their information; detailed product collateral will help you close the sale. Fluffy content, off-brand content, and outdated content isn’t doing you any favors to get visitors to your site and into the lead funnel.

Top of Funnel 121

Top of Funnel Lead Scoring Lead Ranking B2B 121

KoMarketing Associates

JULY 26, 2018

For B2B, this is especially important because the sales process is typically much longer than B2C. This means that content writers will be involved in multiple stages of the buying process before a sale is actually made.

Top of Funnel 162

Top of Funnel B2B Marketing Content Marketing B2B 162

KoMarketing Associates

MAY 15, 2018

As a result, most B2B buyers are the majority of the way through the buying process before they even interact with a sales representative, making it more important than ever for B2B organizations to have valuable content on their websites. B2B Case Study Examples.

Case Study 152

Case Study Case Studies Studies Effectiveness 152

KoMarketing Associates

OCTOBER 8, 2019

We all want results, but don’t make the classic mistake of optimizing your landing pages solely for the first step in your sales funnel. If we’re measuring the 3% as SQLs (Sales Qualified Leads) versus just the form on the landing page converting at 30%. Closed sales. What we’re really aiming for is actual revenue.

Landing Pages 138

Landing Pages Paid Content Optimization Lead Scoring 138

KoMarketing Associates

NOVEMBER 19, 2019

Now, you might be thinking, “Casie, I thought this was a blog post, not a sales pitch?”. However, the reason this is a challenge is because on the agency side, we don’t always insights into what happens with our leads once they get into the funnel. Did they get passed to the sales team? Bear with me. Were they qualified?

Demand Generation Agencies 121

Demand Generation Agencies Paid Search Agency Advertising Agencies Ad Agencies 121

KoMarketing Associates

APRIL 25, 2013

Generate more leads, generate better leads, and improve the rate to which lead opportunities turn into closed wins for the sales teams. Companies can expect three core benefits: more pipeline, more productive sales reps, and higher revenue. and increase sales productivity by an average of 4%.

Search Engine Marketing 120

Search Engine Marketing Marketing Automation Services Search Marketing Marketing Automation 120

KoMarketing Associates

MAY 25, 2017

If you’re like most online B2B advertisers, you may not always find success in converting users to sign up and enter your sales funnel at first impression.

Facebook 163

Facebook Ads Ad Exchange Lead Gen 163

KoMarketing Associates

SEPTEMBER 4, 2019

Similar to the tactics associated with current events, these type of negative keywords also can limit the number of visitors purely looking for information and not associated with the sales funnel. Geographic Targeting. Not all technology companies can have the widespread reach of Apple or Google. New Hampshire”.

PPC 121

PPC Paid Search Agency Keywords Marketing Management 121

KoMarketing Associates

FEBRUARY 2, 2016

They were skeptical of the impact SEO and content marketing could have on actual lead generation, and ultimately sales performance. Sure, we [KoMarketing] have a bias in believing SEO, content marketing, or “inbound marketing” (as they called it), are critical aspects in B2B marketing programs and sales enablement.

ROI 120

ROI B2B Marketing Marketing Analytics Tools B2B 120

KoMarketing Associates

OCTOBER 4, 2016

For B2B marketers, this means building content marketing assets that support the entire sales funnel, from discovery to customer experience. Results happen over time , as an audience gains trust in an organization’s expertise and value provided within their respective space.

B2B Marketing 234

B2B Marketing Effectiveness Top of Funnel Content Marketing 234