B2B Marketer: You Paid for TOFU. Do you have MOFU?
B2B Marketing Traction
MARCH 21, 2012
For a long time marketing departments have focused on TOFU, or top of the funnel lead generation. Now it’s time to also focus on MOFU, middle of the funnel qualified lead nurturing and development. You may have qualified the leads before the great hand-off to sales, who worked with the lead through the sales cycle.
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