Zoominfo

APRIL 30, 2021

.” — Danny Daly, manager, marketing events at ZoomInfo. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. With fewer overall events, are the number and the quality of your leads impacted? That makes them hot leads.

Trade Show 264

Trade Show Top of Funnel Acquisitions Enterprise Management 264

Zoominfo

JUNE 12, 2023

Last week, ZoomInfo co-hosted an event with Bain & Co. Our session included go-to-market efficiency insights from ZoomInfo CEO Henry Schuck and CMO Bryan Law, as well as Bain Partner Mackenzie Bushy and Dell SVP of Global Sales Operations Prabha Ramakrishnan. And finally, you have to convert leads faster and drive velocity.

Marketing Analytics Tools 130

Marketing Analytics Tools Efficiency Sales Management Product 130

Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions. Why Invest in B2B Lead Generation?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Zoominfo

JULY 6, 2020

At ZoomInfo, the story was no different. We took our favorite ZoomInfo events and made them virtual. Here’s a highlight reel of some of our content this quarter: How To Shorten Turnaround On Inbound Lead Generation. How To Shorten Turnaround On Inbound Lead Generation. ZoomInfo Going Public During The Pandemic.

Zoominfo 264

Zoominfo Marketing Analytics Tools Top of Funnel Advertising Funnels 264

Zoominfo

JULY 24, 2020

In theory, your sales and marketing departments should be the best of friends. What if I told you that misalignment between sales and marketing technologies costs B2B companies 10% of revenue or more per year? Why is Sales and Marketing Communication Important? Sure, it’s a problem, but your company is doing well.

Top of Funnel 301

Top of Funnel Zoominfo Paid Search Agency B2B Thought Leadership 301

Martech

JANUARY 29, 2024

Lead generation for B2B has undergone quite a transformation. But have we deviated too far from sustainable lead generation practices and become too reliant on pay-to-play databases to fuel outbound initiatives? As I often say, a true lead demonstrates intent to discover or purchase your product — yes, it’s that simple.

Lead Ranking 113

Lead Ranking Lead Gen Ideal Customer Profiles Lead Scoring 113

Zoominfo

OCTOBER 13, 2021

A 2018 study by the University of Zurich found that even a small gift from a sales representative makes customers much more likely to make a purchase. At ZoomInfo, we use gift-giving with our customers no matter where they are in the demand generation funnel. In practice, corporate gifting has been a runaway success at ZoomInfo.

Sales Management 130

Sales Management Top of Funnel Lead Ranking Marketing Qualified Leads 130

Zoominfo

JANUARY 15, 2021

One thing is clear — lead generation has never been more central to a business’ success. When it comes down to it, one of the most important things marketing organizations are tasked with is generating marketing qualified leads (MQLs). Here are five lead generation strategies that will lead to success in the new year. .

Lead Generation 264

Lead Generation Lead Ranking Paid Content Lead Scoring 264

Zoominfo

OCTOBER 18, 2022

However, investors today expect to see sophisticated user-attraction models and established growth trajectories from even seed-stage startups , making lead generation mission-critical for businesses hoping to secure additional investment. But while the lead-gen-vs.-demand-gen ZoomInfo MarketingOS Finally, ABM with data you can trust.

Lead Gen 130

Lead Gen Startups Demand Allocation 130

Zoominfo

FEBRUARY 27, 2021

Manual sales prospecting and lead generation doesn’t get your sales and marketing teams where they need to be for their quotas — and it wastes time. However, when these teams are equipped with the right tools, such as sales intelligence, less important tasks can be automated so that reps can focus on lead strategies.

InsideView 264

InsideView Enterprise Management Top of Funnel Tools 264

Zoominfo

APRIL 20, 2022

Marketers have spent years making sure they get credit for the leads generated by their hardworking teams. But as B2B sales gets more competitive and complex, simply knowing who sourced a lead may no longer be good enough. ZoomInfo MarketingOS Finally, ABM with data you can trust. The result?

Multi-Touch Attribution 130

Multi-Touch Attribution Zoominfo Account Based Marketing Lead Ranking 130

Zoominfo

MARCH 9, 2021

Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation ? While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. Demand Gen = Sales + Marketing. You aren’t the only one to think so.

Demand Generation Agencies 225

Demand Generation Agencies Demand Generation Top of Funnel Demand 225

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 179

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 179

Zoominfo

MAY 31, 2023

Many of the early struggles that slowed ABM adoption — such as sales and marketing alignment and coordinating efforts — are eminently solvable today. Intent Data: Avoid Waste, Propel Growth The goal of an account-based funnel is to measure how an account is progressing through the customer journey.

Account Based Marketing 130

Account Based Marketing Ideal Customer Profiles Intent Marketing Analytics Tools 130

Zoominfo

MARCH 29, 2023

This often leads to larger buying committees, more avenues for approval, and elongated buying cycles. Vendr, a SaaS buying platform, recently found that sales cycles for software have settled at about 46 days, a 40% increase since 2020. And the impact of that are things like elongated sales cycles and multiple layers of approvals.”

Sales Cycle 130

Sales Cycle Top of Funnel Intent Signal Zoominfo 130

Zoominfo

JULY 1, 2020

Sales and marketing often speak different languages: Convert vs Close, Prospect vs Leads, Sales cycle vs Marketing funnel. Data collaboration has a variety of benefits, the main one being sales and marketing alignment. The whole point of data collaboration is to promote sales and marketing alignment.

Zoominfo 246

Zoominfo Marketing Analytics Tools Intent Data Top of Funnel 246

Zoominfo

APRIL 30, 2021

.” — Danny Daly, manager, marketing events at ZoomInfo Since the start of Covid-19, in-person events, conferences, and tradeshows have come to a halt. One year later, we’re virtually in the same boat, with most organizations shifting to conducting online shows to generate leads and reach prospective buyers. That makes them hot leads.

Trade Show 130

Trade Show Acquisitions Top of Funnel Enterprise Management 130

Valasys

MAY 8, 2019

On May 7 th 2019, DiscoverOrg and ZoomInfo announced the launch of their new product, Enrich. This comes after the 2 companies joined together , in March 2019, so as to provide power to the leading B2B intelligence platforms.

Zoominfo 49

Zoominfo Eloqua Top of Funnel Marketo 49

Webbiquity

JANUARY 18, 2022

Per the report, “While intent data is becoming a common commodity amongst marketing and sales teams, they are still determining the best ways to operationalize it.” DiscoverOrg didn’t make the list because it’s owned by ZoomInfo.) Intent Data Can be Useful in All Stages of the Purchase Funnel.

Intent Data 324

Intent Data Marketing AI Intent Lead Ranking 324

Zoominfo

DECEMBER 23, 2021

As the process of hiring talent becomes increasingly digitized, savvy recruiters are using technology and strategies common in sales and marketing, to power a stronger recruitment process. Here, we examine the digital recruiting funnel and identify tech strategies that recruiters can adopt to drive better outcomes for their business.

Top of Funnel 130

Top of Funnel Marketing AI Optimization Digital Marketing Funnels 130

Zoominfo

FEBRUARY 25, 2021

Are you thinking about increasing sales with a webinar? Start with your webinar funnel. What Is a Webinar Funnel? A webinar funnel works a lot like a sales funnel or marketing funnel. How Do I Create a Sales Webinar? Don’t let new leads get away! Determine Your Webinar Target Audience.

Top of Funnel 208

Top of Funnel Webinar Metrics Advertising Funnels Landing Pages 208

Zoominfo

AUGUST 4, 2020

There has been an ongoing debate in B2B marketing circles: Is the Marketing Qualified Lead (MQL) an antiquated, vanity metric? A MQL is the foundation of processes within a marketing funnel — namely, an inflection point of engagement met that drives expectations for sales intervention. No matter where the lead was sourced.

Lead Ranking 246

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Lead Scoring 246

Zoominfo

SEPTEMBER 22, 2022

“We’re in a time of uncertainty,” says Hussam AlMukhtar, senior director of demand generation at ZoomInfo. Key components of a martech stack Your tech stack should be a full-funnel operating system. ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo 2.

Work Management 130

Work Management Marketing Management Budget Programs Demand Generation 130

Zoominfo

SEPTEMBER 30, 2020

Basically, personas ensure that everything you do in terms of lead generation and customer acquisition, is tailored to your targeted buyers’ needs. With ZoomInfo's new Mobile App, you have fresh, updated information on your key opportunities in your back pocket. Align Sales And Marketing. Check it out!

Ideal Customer Profiles 264

Ideal Customer Profiles Buyer Personas Planning Zoominfo 264

Zoominfo

JULY 1, 2021

“The perfect qualified lead is someone who fills out a form with a great decision-making title, who understands the pain points that their company is experiencing, and is doing some kind of outreach that we could help them with.” – Morgan Schuler, inbound sales development manager at ZoomInfo. What is Lead Qualification?

Lead Qualification 130

Lead Qualification Lead Ranking Lead Scoring Sales Qualified Leads 130

Zoominfo

OCTOBER 5, 2021

The disconnect between marketing and sales is an age-old story. Research shows that 90 percent of sales and marketing professionals believe their strategy, processes, content, and culture are not aligned. This has major consequences for both the marketing team and their sales counterparts. “If Let’s dive in. Let’s dive in.

Lead Ranking 130

Lead Ranking Marketing Qualified Leads Paid Content Top of Funnel 130

Zoominfo

SEPTEMBER 23, 2020

From poorly thought out plans to unidentified buyer personas, a small crack in the foundation can lead to the crumbling of the entire structure. Rather, it identifies the specific factors that will impact the way a product is received, such as target audience, marketing plan, and sales strategy. . What is a GTM Strategy? What’s Broke?

Marketing Analytics Tools 189

Marketing Analytics Tools Ideal Customer Profiles Zoominfo Marketing & Strategy 189

Zoominfo

AUGUST 26, 2018

Scientific studies show that humor and laughter lead to more inspiration and creativity. How did Yoda get his first lead? He used the Sales Force. They keep trying to capture the leads. Marketer: Can’t we just use AI to manage our sales funnel for us? Let’s get into it! A-COUNT-based marketing. White papers.

Planning 272

Planning Zoominfo Churn Rate Top of Funnel 272

Zoominfo

FEBRUARY 5, 2021

If you think a B2B sales funnel is an abstract idea, brace yourself. It’s time to build a sales funnel that captures and converts your best buyers. In fact, the majority of B2B buyers (64%) conduct research on vendor websites before they ever contact a sales rep. What Is a B2B Sales Funnel?

Top of Funnel 130

Top of Funnel Ideal Customer Profiles B2B Sales Ad Building 130

Zoominfo

OCTOBER 5, 2021

ZoomInfo MarketingOS Finally, ABM with data you can trust. Get a Demo Demand Generation vs Lead Generation: What’s the Difference? Does demand generation sound similar to lead generation? While the two terms are somewhat synonymous, demand generation strategies span the entire funnel. You aren’t the only one to think so.

Demand Generation Agencies 130

Demand Generation Agencies Demand Generation Top of Funnel Demand 130

Zoominfo

AUGUST 17, 2021

One of the many benefits of conversational marketing is its ability to accelerate your sales cycle. After all, it is built for and used by both your marketing and sales teams to drive pipeline and generate revenue. Employ HubSpot sales routing. Seven Sales Acceleration Strategies Using Hubspot and Conversational Marketing.

Hubspot 195

Hubspot Top of Funnel Conversion Sales Qualified Leads 195

Zoominfo

FEBRUARY 8, 2022

Account-based marketing is used by most B2B companies, and it’s easy to see why: it promises to bring marketing and sales closer together, target accounts as one revenue team, and drive bottom-line results. Poor data quality leads to targeting the wrong accounts at the wrong times and in the wrong way. At ZoomInfo, we’re changing that.

Account Based Marketing 100

Account Based Marketing Sales Qualified Leads Zoominfo Marketing Management 100

Zoominfo

JANUARY 4, 2022

“When we talk to marketers, one of their biggest challenges is getting data to flow efficiently across their systems,” says Arjun Pillai, senior vice president of products and growth at ZoomInfo. a ZoomInfo partner. ZoomInfo MarketingOS Finally, ABM with data you can trust. You give them air cover and ping it back to sales.

Trends 130

Trends Account Based Marketing B2B Marketing Paid Search Agency 130

Zoominfo

APRIL 17, 2019

But, sales and marketing organizations must resist this instinct in order to constantly adapt to changing markets, new technologies, emerging trends and so on. We’re speaking, of course, of the sales funnel. The sales funnel represents the theoretical customer’s journey to making a purchase. The Sales Funnel.

Top of Funnel 228

Top of Funnel Word of Mouth Lead Ranking Digital Marketing Funnels 228

Zoominfo

JUNE 8, 2021

ZoomInfo and Insent combine to deliver intelligent chat experiences enriched by deep company and professional insights. We are at the dawn of a new era in B2B sales and marketing. Coming Soon: From the moment someone starts a conversation on your website ZoomInfo Chat will help you to have conversations with context.

Zoominfo 58

Zoominfo Top of Funnel Ideal Customer Profiles Sales Qualified Leads 58

Zoominfo

AUGUST 8, 2022

For example, ZoomInfo’s account executives who are promoted from sales development representatives have tended to outperform AE’s who were hired externally. At ZoomInfo, we created the SDR Academy , a training program that gives SDRs the tools, lessons, and metrics they need to get promoted to the next level within 12 months.

Zoominfo 130

Zoominfo Top of Funnel Peer-to-peer Word of Mouth 130