Remove funnel sales-lead
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Seven Content Types to Focus on in Your 2023 Marketing Strategy

Webbiquity

Understanding how each different content format works, which audience segments it appeals to, and how it fits into your overall sales and marketing funnel is key to success. Image credit: Kenny Eliason on Unsplash Here’s a look at seven content types that will help you attract more website visitors and convert more of them into leads.

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9 of the Best Video Marketing Examples From B2B in 2019

Vidyard

Have you ever Skyped in space? Notice how they apply video to every stage of the buyer’s journey to create awareness, generate leads, and educate customers. And take note: Most of them know that view counts no longer count —they’re focused on engagement data and how their investments in video impact lead and pipeline generation.

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The 4 Basic Truths of Good Sales Enablement Content

Contently

” That question was lobbed at me—politely—by Contently’s senior sales director when I sat in on his departmental training. In his defense, I had been tucked in the corner of the conference room while he doled out advice to our newest sales development representatives (SDRs), scribbling ominously in my notepad.

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10 Best Sales Tools to Boost Your B2B Sales

SalesIntel

To skyrocket the numbers, sales reps make use of various sales tools available in the market. Some of them are free while others are paid – but all bring in enormous value to the sales process. Investing in a random sales tool is a waste of time, money and effort. What are Sales Tools? Why Use Sales Tools?

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When and How Does Snapchat Work for Business

Convince & Convert

With a team of content and social media managers at his side, Carlos has driven social to becoming a key part of BMC’s sales funnel. How a well-articulated and tailored employee advocacy program leads to better website conversion rates. Why good social sales content means the majority of it is top-of-the-funnel.

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Does It Work When Bloggers Write Longer Posts?

Convince & Convert

How properly tracking the success of your blog posts, not just number of entries, leads to higher conversion rates. “Always align your frequency with the length of your sales cycle… and the length of your buying interval.” If you could do a Skype call with any living person, who would it be?

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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

The “why” question produces attractive marketing assets that will drive prospects deeper into the B2B funnel. Marketers need to know more than just what yesterday’s sales numbers and conversion and open rates were. Ten leads can be the difference between a good month and a bad month, or a good sale and a bad sale.