funnel Research Related Topics 
Act-On
SEPTEMBER 24, 2023
Lower funnel keywords are an often neglected SEO strategy for marketers. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. We’d argue that when you can sprinkle in solid bottom-of-the-funnel keywords, you’ll get more focused and profitable traffic.
Webbiquity
MARCH 1, 2022
But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. experiences specifically tailored for different buying groups, as increased account visibility typically correlates with prospects moving deeper into the funnel.” No surprise there. Familiarity breeds intent.
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Biznology
FEBRUARY 23, 2018
You’ve been developing a fresh idea for B2B marketers that you call “the funnel beyond the. For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. Focusing on the funnel beyond the funnel translates to lower customer acquisition costs, lower churn rates, higher lifetime value, and a powerful brand.
Martech
FEBRUARY 8, 2024
Too often, companies focus SEO efforts on driving traffic with top-of-the-funnel content and keywords. In B2B, the opportunity is in optimizing for bottom-of-the-funnel queries and conversions. Higher conversion rates The bottom-of-the-funnel (BOFU) content is all about conversions. So, why start from the bottom in B2B?
Speaker: Jen Spencer, VP Sales and Marketing, SmartBug Media
And the best part is, it can apply to content for all stages of your funnel! Your marketing team may build perfect personas and have excellent research, but if the sales and operations team aren’t aligned, you're missing out on opportunities to move potential buyers to the next stage of the funnel.
Vision Edge Marketing
JANUARY 11, 2022
Qualitative research provides one of the best analytical methods to inform and create this connection with customers. Qualitative research clarifies quantitative findings. To use qualitative research to build out the story, you will want to create a discussion guide. Stake’s book, Qualitative Research: Studying How Things Work.
Choozle
NOVEMBER 14, 2023
Paid search advertising is a highly effective lower-funnel channel that reaches potential customers when they are close to conversion. Research by Google and Microsoft Advertising – the two largest paid search platforms – found that paid search ads can also raise brand awareness by as much as 80%. Think about it…. the awareness stage).
Speaker: Zach Basner, Director of Video Training and Strategy, IMPACT
Forrester Research Group reports that on average 70% of a buyer’s purchasing decision is made before engaging with a sales team. Why top-of-funnel "explainer-style" videos aren't enough. That’s staggering, but what does that mean for us as organizations? So the question is: Will you choose to be an educator in your industry?
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