Martech

DECEMBER 4, 2023

Getting real with upper-funnel expectations We need to rethink how we approach the early stages of marketing traditionally focused on brand awareness. Tracking upper-funnel and B2B activities is challenging but feasible. Embracing the role of content in the upper funnel When considering the upper funnel, focus on quality content.

B2B Marketing 103

B2B Marketing Trends B2B Planning 103

KoMarketing Associates

MAY 3, 2018

Behavior >> Frequency & Recency >> Count of Sessions. Goals >> Funnel Visualization. Pro Tip: Do not include your “thank you” page as the final step in the Funnel definition, this is automatically added by Google Analytics. Multi-Channel Funnels -> Assisted Conversions.

Marketing Analytics Tools 244

Marketing Analytics Tools Marketing Report Analytics B2B Marketing 244

Choozle

AUGUST 26, 2020

Despite being one of the most effective levers you can pull in a campaign, recency is often overlooked. In 2019, 74 percent of all ad groups in Choozle included an audience, but only 17 percent of these ad groups had a recency adjustment applied. What is recency? Recency in context. So, what can you do?

Digital Marketing Funnels 52

Digital Marketing Funnels Advertising Funnels Sales Cycle Top of Funnel 52

DemandBase

AUGUST 21, 2020

Forget about top-of-funnel leads and start using stronger intent signals (e.g., keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Offer “extreme value” at every touchpoint, per TOPO’s guidance, that prospects can’t resist. Let’s dive in. 6 Tips for Unifying Sales and Marketing.

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Choozle

APRIL 12, 2022

Before a consumer makes a purchase, they are exposed to roughly six to eight marketing touchpoints before they make a decision. So how do you follow up and make the six to eight contacts required to build trust and earn attention throughout the marketing funnel? Context in the marketing funnel. What is Retargeting?

Top of Funnel 63

Top of Funnel Ad Frequency Digital Marketing Funnels Funnel Advertising 63

Choozle

SEPTEMBER 20, 2021

Developing a full-funnel marketing strategy for automotive marketing. You are also able to further refine the audience targeted with search retargeting by optimizing your campaign around the recency of user’s intent signals to mirror your sales cycles and ensure you are only targeting customers in the consideration phase.

Marketing & Strategy 55

Marketing & Strategy Marketing Strategy Top of Funnel Tips 55

Albacross

JANUARY 19, 2022

You may have a lot of data: session duration, ICP criteria, and every touchpoint with accounts that you’ve stored in CRM. Recency: When is their last visit to your website? Everyone knows you need to know your audience, write engaging messages, and reach out to them when they are in the buying window. But nothing is as simple as that.

Intent Data 52

Intent Data Ideal Customer Profiles Intent Top of Funnel 52