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How to Stay Productive Amid the Coronavirus Chaos

GreenRope

While uncertainty looms and more businesses are requiring employees to work from home, you might be wondering, “How is this going to affect the productivity of the team and the business overall?” In fact, there are studies that prove how working from home can actually increase productivity when managed correctly.

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What Is a Blog, & Why Should You Create One

Hubspot

For instance, HubSpot blogs about various topics concerning marketing, sales, and service because HubSpot sells products related to those three subjects -- so, more than likely, the type of readers HubSpot's blog attracts are going to be similar to HubSpot's core buyer persona. What is the difference between a wiki and a blog?

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Sales Enablement Strategy with Alex Simoes

Varicent

The best method is to look at your overall funnel–starting at demand gen and how that gets responded to–all the way down to the bottom where your won deals are. There’s a lot of stages in that funnel, so what I do is break each one down into pieces and then identify where there could be potential clogs in the funnel from there.

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6 Ways Marketing Content Can Support a Customer Service Team

Hubspot

It's the corporate equivalent of a retail employee wandering aimlessly down each aisle when you ask where a certain product is, like you couldn't have done that yourself. An internal wiki or intranet for sharing resources with coworkers is the perfect space for a content library. Creating a Content Library on the Intranet.

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How Visualizing Intent Data Can Improve Win-Rate Percentages

Aberdeen

But it’s not just a wiki with a paragraph or two about the movies characters appeared in—it lets you sort by various relationships and activities that connect individual characters and movies on the larger scale. A target account could view middle-of-the-funnel content one day and fall back to the research phase the next.

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13 Types of Product Content Sales Needs to Close More Deals

Hubspot

While this educational, top-of-the-funnel content is vitally important, let's not undermine the importance of bottom -of-the-funnel marketing content -- content that communicates the functionality and benefits of your product/services -- and content that enables your sales team and helps them sell. Product Marketing Content.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity

Marketers need to do the best they can with measurement, but also think about how to move their social media followers, who are often near the top of the purchase funnel, into and along the sales process. Publishing has historically relied on advertising, or sponsorships, to pay for content production. Get more from your presentations.

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