funnel Product Related Topics 
The Forward Observer
DECEMBER 15, 2023
Forget the Funnel: A Customer-Led Approach for Driving Predictable, Recurring Revenue by Georgiana Laudi and Claire Suellentrop About the Book Your product is great. Forget the Funnel is your guide for thinking more strategically about marketing your product and making a meaningful impact on revenue growth.
Marketing Insider Group
DECEMBER 18, 2023
Effective marketing strategies for complex products are essential to driving business growth. Every product is different. This means you must adapt your marketing campaigns around the products that they promote. Traditional marketing starts with the product. Effective marketing works in reverse.
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Blue Flame Thinking
MARCH 28, 2024
A strategic marketing plan is like a funnel. You cast a wide net, then keep narrowing things down to identify those more likely to engage with your product or service. Use a marketing funnel strategy. Three key phases of the marketing funnel drive this action. So how can you manage the different levels of readiness?
SendX
MAY 28, 2020
You can’t just create a great product & pray that people will get out their credit cards to buy it. Here is what you do: You make people aware of your product, state the problems it can solve, tell them what they will miss if they don’t buy your product & see the dollars do ‘ka-ching’ in your account.
Speaker: Jeff Marcoux, VP Product Strategy & Marketing at TTEC
In this session, Jeff Marcoux, VP of Product Marketing and Product Strategy at TTECH, will share how to: Start with the minimum viable ABM tech stack and scale up. Achieve full cycle ABM: Moving beyond the top of the funnel. Utilize fit, intent and engagement data to maximize your efforts.
Act-On
SEPTEMBER 24, 2023
Lower funnel keywords are an often neglected SEO strategy for marketers. And that brings us to strategically aligning keywords with the marketing funnel and, more specifically, lower funnel keywords. We’d argue that when you can sprinkle in solid bottom-of-the-funnel keywords, you’ll get more focused and profitable traffic.
Biznology
FEBRUARY 23, 2018
You’ve been developing a fresh idea for B2B marketers that you call “the funnel beyond the. For years, B2B marketers have focused on demand generation, or top-of-the-funnel activities. Does the funnel beyond the funnel call for particular metrics to evaluate its success as a. I asked Steve to explain his thinking.
Speaker: Ardath Albee, B2B Marketing Strategist and CEO, Marketing Interactions
More and more companies are offering a subscription-based model or shortened contracts, which means marketers and product managers need to change how we think about our relationship to the customer. She’ll show how the focus has moved from funnel to lifecycle, and the new battleground that is lifetime value and retention.
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