DemandBase

AUGUST 21, 2020

Forget about top-of-funnel leads and start using stronger intent signals (e.g., keywords, recency, and sustained interest) to prioritize activities and identify your top accounts. Go multi-touch, multi-channel. Let’s dive in. 6 Tips for Unifying Sales and Marketing. Intent is the new lead. Cheers to that!

Top of Funnel 116

Top of Funnel B2B Sales B2B Marketing DemandBase 116

Varicent

SEPTEMBER 14, 2020

Account-based selling is a coordinated strategy taken on mainly by Marketing, Sales, and Customer Success to target a number of high-value accounts by using a multi-touch, multi-channel strategy approach. To get started, simply take the metrics used for the rest of your lead funnel and apply them to the account.

Top of Funnel 52

Top of Funnel Sales Qualified Leads Lead Ranking Ad Frequency 52

Martech Advisor

MARCH 26, 2020

While multi and cross-channel marketing were effective a few years ago, consumers now expect the brand to deliver personalized CX. Learn More: How Companies Can Use AI to Give Customer Communications A Personal Touch. Learn More: How Will AI Shape Personalization in 2020? Deliver a 1:1 Omnichannel Experience. Create Automated Segments.

Marketing AI 60

Marketing AI Top of Funnel Marketing Automation Services Co-Registration 60

Heinz Marketing

FEBRUARY 2, 2024

first-touch, last-touch, linear, algorithmic) Attribution models – can be categorized into various types (e.g., first-touch, last-touch, linear, time decay, algorithmic). Oversimplified Attribution – Does not account for the multifaceted nature of modern sales funnels, potentially missing valuable insights.

Marketing Attribution 89

Marketing Attribution Lead Ranking Multi-Touch Attribution Top of Funnel 89

Adobe Experience Cloud Blog

NOVEMBER 15, 2012

Multi-touch Campaigns / Lead Nurturing This is the ability to automate “drip marketing” campaigns that send relevant messages over time, based on prospect behaviors and pre-defined campaign steps. Variance (generally very limited).

Marketing Automation Services 48

Marketing Automation Services Enterprise Management Work Management Marketing Management 48

NetLine

JANUARY 23, 2020

It used to be solely focused on bringing new companies into the top of the funnel. We have a growing body of technology that allows us to source signals of engagement from across the many touch points in marketing to route the most engaged contacts from target accounts to our business development team.

Enterprise Management 10

Enterprise Management Top of Funnel Lead Ranking Work Management 10