Next Generation Growth Marketing: The Evolution Towards Strategic Demand
ANNUITAS
MARCH 4, 2020
Successful marketing is no longer only about the top of the funnel and acquiring customers – it’s about acquiring customers who are going to stick around. Upper funnel focused. Testing and tinkering’ on portions of the funnel without a true vision for optimizing the funnel end-to-end – or for the overall customer experience.
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