SnapApp

MAY 14, 2018

From helping them understand that they have a problem at the top of the funnel, to offering solutions in the middle of the funnel to convincing them that you are the right man for the job to at the bottom of the funnel. Here are 4 killer bottom funnel campaign types to test. Need some inspiration? Case study Campaign.

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Top of Funnel Marketing Funnels B2B Marketing Campaigns 48

SnapApp

MAY 29, 2018

Product planning, marketing funnels and sales enablement will only get you so far — after that, it’s all about scaling the sales machine. You need to reach the right prospects, fill your pipeline with quality leads , and eventually turn those folks into paying customers. Leads should: Have enough money to afford your solution.

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Sales Qualified Leads Lead Ranking High Quality Lead Top of Funnel 103

SnapApp

MAY 7, 2019

Editor’s Note: This is the first article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. . One of the most important functions of marketing is to get leads to your sales team—but not just any leads. Here’s what they said: 1.

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Top of Funnel Sales Qualified Leads Lead Ranking Lead Scoring 89

SnapApp

SEPTEMBER 20, 2018

Today, we know that across the B2B sales cycle, the key to driving home a sale is the quality of the leads in your pipeline. Yet, lead qualification seems to be a particularly troublesome pain point for marketers and salespeople alike. How we as marketers define what makes a lead marketing qualified. Source ). The first step?

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Marketing Qualified Leads Lead Ranking Sales Qualified Leads High Quality Lead 81

SnapApp

OCTOBER 17, 2019

High MQL targets force many marketers to send all of their leads to sales. But this approach ultimately drives down conversion rates, and teaches sales not to follow up on marketing leads that are likely to be dead ends. . Recognize that not all leads are created equal. Set up nurture campaigns. Set up nurture campaigns.

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Lead Ranking Top of Funnel Lead Scoring Marketing Qualified Leads 92

SnapApp

OCTOBER 24, 2019

Landing pages are some of the most powerful tools marketers have to drive conversions and move prospects further down the funnel. To be effective in today’s environment, landing pages need to convert AND qualify leads to be effective. Try the ideas to make sure that your landing pages attract and convert qualified leads.

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High Quality Lead Landing Pages Lead Ranking Sales Qualified Leads 89

SnapApp

OCTOBER 2, 2018

Lead generation—it’s the workhorse of any B2B revenue stream. The more effective a brand’s lead gen efforts, the more prospects get converted into paying customers. What might be however, is the fact that lead generation efforts are one of the biggest obstacles marketers struggle to overcome. It makes sense, too. Source.).

Lead Generation 75

Lead Generation Sales Qualified Leads Top of Funnel Generation 75

SnapApp

JANUARY 22, 2019

We tend to get caught up focusing on more: More sales, more traffic, more leads. And having more leads is also not necessarily better, but having better leads? That’s the key message of a webinar we did about qualified leads recently, and it speaks to a lot of what’s going on in marketing right now. Better is better.

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Sales Qualified Leads Lead Qualification Lead Ranking Marketing Qualified Leads 96

SnapApp

MAY 28, 2019

If you’ve been following our blog for a while, you know that lead generation is a frequent topic of discussion. At SnapApp, we live by a very simple motto: More leads aren’t better—better leads are better. Why Generating Sales-Ready Leads Is a Challenge. But you don’t really know what those leads want, or who they are.

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Lead Ranking Top of Funnel Lead Generation Marketing Qualified Leads 75

SnapApp

OCTOBER 17, 2018

When it comes to generating revenue for an organization, marketers and salespeople alike understand how difficult it can be to find the right leads that convert. In fact, B2B organizations consistently list quality leads as their top challenge. This begs the question, why is it so difficult to drive the right leads down the funnel?

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Lead Gen Top of Funnel Sales Qualified Leads Lead Scoring 70

SnapApp

MAY 14, 2019

As marketers, we know that not all leads are created equal. In fact, nearly 80 percent of marketing leads never convert into a closed deal. And yet, many of us are guilty of sending leads to sales that look qualified from the outside—but in reality—don’t perfectly align with their definition of a SQL. Nurture Your Leads.

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Lead Scoring Lead Ranking Sales Qualified Leads Top of Funnel 88

SnapApp

SEPTEMBER 18, 2018

Today, they work together to lead workshops and offer one-on-one consulting for marketers who are in that same boat. Forget the Funnel , with live events each season, works to help get marketers up to speed and thriving within their marketing positions. Forget the Funnel is a bold name.

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Top of Funnel Marketing Funnels Digital Marketing Funnels Paid Search Agency 48

SnapApp

MAY 10, 2016

Do you have that right content for the bottom of the funnel? The sales funnel and content. Content and the sales funnel. Top-of-the-funnel content. Middle-of-the-funnel content. Bottom-of-the-funnel content. Top-of-the-funnel content is where your marketing creates awareness, brand identity, and new leads.

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Top of Funnel Marketing Funnels Lead Ranking Sales Qualified Leads 48

SnapApp

MAY 17, 2016

At the bottom of the marketing funnel , your leads start taking a hard look at a very specific set of questions and concerns. Because of this, it’s important to plan out a strategy for addressing those needs at the bottom of the funnel. So what are customers looking for at the bottom of the funnel, you might be wondering?

Top of Funnel 48

Top of Funnel Enterprise Management Work Management Case Study 48

SnapApp

SEPTEMBER 10, 2019

As marketers, your job is to deliver leads to sales that will ultimately turn into customers and revenue for the business. But when only 13% of MQLs convert to opportunities it’s no shock that B2B marketers rate generating qualified leads as their top challenge. Improving lead quality can feel like an overwhelming task.

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Lead Qualification Lead Ranking Sales Qualified Leads Marketing Qualified Leads 59

SnapApp

JUNE 7, 2018

In a world where marketers are constantly being asked for more, how do you resist the urge to send over every Maybe-Qualified-Lead to sales to hit your numbers? According to MarketingSherpa , 61% of B2B marketers send all leads directly to sales, while only 27% of those leads will actually be qualified. Or are you?

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Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 76

SnapApp

SEPTEMBER 25, 2018

According to Hubspot , converting leads to customers was the number one marketing priority for 70% of companies last year. However, there are quite a few myths surrounding lead generation (and what constitutes success.). Myth 1: Social media is ineffective when it comes to generating quality leads. Enter customer education.

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Lead Generation Sales Qualified Leads Lead Scoring Lead Ranking 83

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the leads that have been carefully and skillfully nurtured. Study after study tell this story: Only 25% of the leads marketers generate are high enough quality to immediately advance to sales. For existing customers?

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Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

AUGUST 21, 2018

Sales-Qualified Leads. In the B2B sales funnel, they’re the key that unlocks the door to a sale. They’re the leads that have been carefully and skillfully nurtured. Study after study tell this story: Only 25% of the leads marketers generate are high enough quality to immediately advance to sales. For existing customers?

Sales Qualified Leads 48

Sales Qualified Leads Top of Funnel High Quality Lead Lead Scoring 48

SnapApp

JANUARY 14, 2014

Sometimes as a content marketer, you can feel as if you are a plumber that uses content creation to plug sales funnel leaks. Every company will have a different sales funnel, but in general, they can be broken down into three phases: awareness, evaluation, and purchase. Here are suggestions for what you could do for each phase.

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Top of Funnel Peer-to-peer Content FAQ 48

SnapApp

AUGUST 25, 2014

How did SilkRoad – leading HR platform – generate thousands of leads and over $250,000 of new pipeline value? Increase lead volume and generate more inbound leads. Increase lead volume and generate more inbound leads. Through interactive content! What’s their secret? So what are you waiting for?

Top of Funnel 48

Top of Funnel Marketo Webinar Metrics Lead Scoring 48

SnapApp

JULY 25, 2019

But no matter how detailed or verticalized your PDF content is, it doesn’t belong in the bottom of your funnel where buyers are evaluating specific solutions, and are ready to receive a call from your sales team. That means abandoning the tired model of calling an email address we got from a PDF download a sales-ready lead.

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Lead Ranking Top of Funnel Marketing Qualified Leads Sales Qualified Leads 59

SnapApp

SEPTEMBER 23, 2019

What qualifies as a “better” lead? There are lots of ways to gather intel about your leads. Qualifying Questions to Nudge Prospects Through the Funnel. Adding those questions to high traffic content has helped marketers convert more leads, gain meaningful insights, and respond with the right messaging and follow up. .

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Lead Qualification Lead Ranking Marketing Qualified Leads Sales Qualified Leads 54

SnapApp

JANUARY 3, 2019

Today, we’re talking about something that we’re all focused on right now—providing sales with high-quality leads to kickstart 2019 revenue and generating momentum for Q1. In fact, 40 percent of marketing professionals have bonuses that are directly tied to the number of leads they bring to sales. Talk about a gift that keeps on giving.

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Webinar Metrics Sales Qualified Leads High Quality Lead Lead Scoring 54

SnapApp

MAY 21, 2019

Editor’s Note: This is the second article in a two-part series that explores best practices for nurturing prospects, generating qualified leads, and improving conversion rate. In part one of this blog series, we looked at the ways marketers can lay the foundation for an effective lead generation strategy. Let’s get started.

Sales Management 48

Sales Management Top of Funnel Sales Qualified Leads Lead Ranking 48

SnapApp

OCTOBER 12, 2018

A quick google search for lead nurturing confirms what you probably already know, dear marketing friend: things are pretty bleak out there in terms of our overall efficiency. Sales and marketing today both work tirelessly to generate more leads to hit increasing revenue goals, but those leads aren’t translating into customers.

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Lead Ranking Lead Scoring Marketing Qualified Leads Sales Qualified Leads 67

SnapApp

APRIL 9, 2019

Statistically speaking, over 70 percent of B2B marketers and salespeople say that webinars are the most effective channel for generating quality leads. Identify Qualified Leads Before Your Webinar Begins. But while killer slides are definitely important, that alone won’t fill sales’ pipeline with quality leads.

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Sales Qualified Leads High Quality Lead Webinar Metrics Lead Scoring 54

SnapApp

JULY 11, 2016

Demand Gen Report recently released new data on the current state of lead scoring , which spotlighted some important insights marketers need to know. In this post, we’ll look at three of the major takeaways from this report, their implications for content marketing, and some tips for improving your lead scoring efforts overall.

Lead Scoring 48

Lead Scoring Lead Ranking Top of Funnel Marketing Report 48

SnapApp

AUGUST 9, 2016

Lead forms are like eyebrows – you only pay attention if they look really good or really bad. Odds are you’re not getting attention for having the worst lead forms around, since they are pretty hard to mess up. At the same time, though, it’s just as hard to create a strong lead form that consistently converts for your company.

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Top of Funnel Creativity Examples Leads 48

SnapApp

JANUARY 15, 2019

Myth #1: Demand Generation and Lead Generation Are Basically the Same Thing. Have you ever used the terms “demand generation” and “lead generation” interchangeably? Even Google will return pages about lead generation for certain demand generation keywords. Content for lead generation tends to be measured by, well, leads.

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Demand Generation Agencies Demand Generation Top of Funnel Webinar Metrics 99

SnapApp

APRIL 4, 2018

And, of those not exceeding their revenue goals, a whopping 74% did not know the number of visitors, leads, MQLs, or sales opportunities they needed to hit their targets. . . However, if you are in a rush we broke down the most commonly cited metrics across each of the funnel stages. . . 2: Marketing Qualified Leads (MQLs). .

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Lead Ranking Paid Content Cost per Lead Marketing Qualified Leads 107

SnapApp

OCTOBER 31, 2019

By creating content that is relevant and valuable through personalization, marketers can connect with prospects, and move them down the funnel to improve marketing ROI. . Further reading: 3 Content Hacks to Move Prospects Down the Funnel Faster. Personalize at the top of the funnel. decrease in bounce rate.

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Top of Funnel B2B Marketing Personalization Lead Qualification 54

SnapApp

APRIL 2, 2019

It’s not enough to generate leads or even marketing-qualified leads anymore. Marketers need to be delivering the types of leads Sales wants : Leads that become closed deals. The need for higher quality leads isn’t just aspirational for marketers, either. To give Sales the types of leads they’ve wanted all along.

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Demand Generation Agencies Demand Generation Top of Funnel Demand 75

SnapApp

JULY 18, 2018

To address this, B2B marketers have turned their attention toward content marketing—increasing demand generation, engagement, and overall leads through quality content that provides value to the prospective buyers. By sharing content prospects want to engage with, marketers can nurture leads along a path to drive conversions.

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Sales Cycle Top of Funnel B2B Sales Lead Ranking 70

SnapApp

DECEMBER 11, 2018

In a digital landscape where only 9% of buyers prefer to engage with sales before the middle of their buying journey, your content has to work double time to attract buyers into your funnel. Qualify Your Leads the Right Way. To learn more about how to nurture your leads based on buying intent, not interest, check out this guide.

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Trends Top of Funnel Planning Lead Scoring 102

SnapApp

DECEMBER 20, 2018

Just because a lead fits a persona (has the right title, works at the right company, etc.), Depending on which content format you choose, you can have a nice lead-generating content piece tailored to the top, middle, or bottom of your sales funnel. Invest in Lead Nurturing. doesn’t mean they’re an MQL. Do More Video.

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Top of Funnel Sales Qualified Leads Webinar Metrics B2B 85

SnapApp

NOVEMBER 26, 2018

Demand generation is a rapidly changing field, but it is also critically important to support the rest of your marketing activities further down the funnel. Only 56% of B2B organizations verify leads before they’re passed to sales ( source ). Focusing on lead quality instead of quality opens up the doors for better marketing as well.

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Stats Webinar Metrics Demand Top of Funnel 59