Chris Koch

JULY 24, 2009

I haven’t seen a better articulation of what marketing should be doing in B2B than Brian Carroll’s marketing funnel concept. He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. Universal lead definition.

Lead Qualification 100

Lead Qualification Marketing Automation Services Lead Scoring Lead Ranking 100

Chris Koch

JULY 24, 2009

I haven’t seen a better articulation of what marketing should be doing in B2B than Brian Carroll’s marketing funnel concept. He differentiates between a marketing funnel and a sales funnel because so many leads are lost in the handover between marketing and sales—94%, according to this report. Universal lead definition.

Top of Funnel 100

Top of Funnel Lead Scoring Lead Ranking Marketing Automation Services 100

Chris Koch

DECEMBER 2, 2011

This is your funnel on Facebook. So maybe this is your funnel on Facebook: Build spikes in traffic with contests and giveaways and then try to slow the losses with content so that the overall pipeline grows somewhat after the giveaways have settled. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

DECEMBER 2, 2011

This is your funnel on Facebook. So maybe this is your funnel on Facebook: Build spikes in traffic with contests and giveaways and then try to slow the losses with content so that the overall pipeline grows somewhat after the giveaways have settled. Can campaigns coexist comfortably with a thought leadership lead nurturing strategy?

Social Media 100

Social Media Campaigns B2B Thought Leadership Media 100

Chris Koch

JANUARY 15, 2010

The funnel becomes electric. The impact of our content will be visible if that content is linked to an automated, closed-loop lead process. Getting agreement with sales on a sales-ready lead is critical. Advanced Lead Nurturing Tactics with Ardath Albee (slideshare.net). You don’t even need to involve IT anymore.

Social Media 100

Social Media Work Management Marketing Management Marketing Automation Services 100

Chris Koch

FEBRUARY 5, 2010

Having been a journalist for years, I know that these acronyms lead even the most feeble-minded of us journos to the next obvious question: What do you mean when you say (insert acronym here)? I think that this definition will lead to the perpetuation of the brochure-on-steroids interpretation of thought leadership.

Thought Leadership 100

Thought Leadership B2B Thought Leadership Gartner Planning 100