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NOVEMBER 27, 2023

It’s up to you, however, to work with your team to determine the best way to segment your audience (industry, product interests, stage in the sales funnel, pain points, size, etc.) Marketing automation for B2B: Account-based management and lead scoring Buyer personas … have you created them yet? How will you score leads ?

Marketing Automation Services 216

Marketing Automation Services Marketing Automation Automation B2B Marketing 216

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OCTOBER 3, 2023

In B2B, where the sales cycle is usually considerably longer, CTAs usually reflect the prospect’s position in the funnel. Alternatively, a lead nurturing email might have a primary CTA that asks the reader to download an infographic and then a secondary button to get them to schedule a call. How many CTAs should you use?

Top of Funnel 130

Top of Funnel Landing Pages Digital Marketing Funnels B2B Thought Leadership 130

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NOVEMBER 27, 2023

To paraphrase an old saying: You can lead a prospect to your website, but you can’t make them buy. On the other hand, you can improve your chances considerably with a lead nurturing campaign, helping your prospects every step of the way. Almost two-thirds of leads aren’t sales ready. Take it slow!

Sales Qualified Leads 187

Sales Qualified Leads Practices Marketing Automation Services Campaigns 187

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NOVEMBER 7, 2023

And that doesn’t even get into planning automated nurture programs and assigning lead scores to key intent signals. It also leads to a higher ROI for emails. Maybe this means that pile of leads from the trade show you just attended has to wait. Segmenting by funnel/journey stage Another smart segmentation strategy.

Deliverability 187

Deliverability Top of Funnel Best Practices CAN-SPAM 187

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FEBRUARY 6, 2024

Identifying the right person and processes early helps build the appropriate lead time to complete tasks and keep your projects on schedule. For example, most marketers ( 61% ) identify lead generation as a top goal. At times, marketers need to navigate several IT layers to complete beacon tracking.

Marketing Automation Services 130

Marketing Automation Services Email Marketing Advertising Agencies Paid Search Agency 130

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SEPTEMBER 25, 2023

Align marketing and sales on your ICP to deliver a shared understanding of what kinds of leads you want to prioritize. Everyone needs to be speaking the same language and tracking the same metrics as leads are generated, nurtured, and progressed throughout the shared marketing sales funnel. Startups or enterprise orgs?

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Marketing Qualified Leads Lead Scoring 130

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NOVEMBER 15, 2023

Eighty percent of companies implementing marketing automation experience increased leads, and 77% experience increased customer conversions. For some companies, 100% of leads and customers touch marketing automation in some way along their journey. When employees are buried in mundane tasks, it can lead to disengagement and turnover.

Marketing Automation Services 225

Marketing Automation Services Marketing Automation ROI Automation 225

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SEPTEMBER 25, 2023

Knowing what case studies they’ve read, which webinars they’ve attended, and what emails they tend to open will give them valuable insight into what matters most to this particular lead. And real-time alerts keep salespeople informed of how their leads are engaging with the website, emails, and content as their conversations progress.

Marketing Automation Services 145

Marketing Automation Services Software Top of Funnel Process 145

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NOVEMBER 7, 2023

Here’s the kicker: Among leading content marketing companies, that figure jumps to 29%. Only 49% of B2B content marketers are measuring return on investment, even at the first stage of their sales funnel, where they generate leads and build an audience. But don’t despair!

Social Media 181

Social Media Top of Funnel Media Marketing Automation Services 181

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SEPTEMBER 19, 2023

More specifically, growth marketing goes beyond the old-school “attract and capture” model of lead generation. They view the customer lifecycle as an hourglass rather than a funnel. Organic lead generation is preferable to paid lead generation.

Growth Marketing 130

Growth Marketing Planning Paid Search Agency Marketing & Strategy 130

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SEPTEMBER 24, 2023

Staying with the marketing automation example, we may notice keyword groupings around marketing automation, email marketing automation, and lead nurturing. As you evaluate potential keywords, don’t forget to look for bottom-of-the-funnel keywords. Create related optimized content for each pillar page. Still have questions about SEO?

Lead Scoring 130

Lead Scoring Lead Ranking SEO Top of Funnel 130