SalesIntel

NOVEMBER 17, 2022

The top 3 barriers to effective implementation of marketing strategies were considered to be lack of brand awareness, lack of leads generated and lack of automation of processes. The top 3 2022 marketing priorities include funnel conversion, lead generation and marketing automation.

Top of Funnel 98

Top of Funnel Marketing Budget Paid Content Paid Search Agency 98

NetLine

OCTOBER 12, 2018

In some ways, it’s contracting – if you’ve been following the news, Marketo was recently purchased by Adobe in a massive deal that has the industry buzzing. To help you sort through the options and make sense of the logo-lunacy, here are a few tips for how to choose a lead gen vendor. The MarTech landscape is vast and growing.

Lead Gen 53

Lead Gen Vendors Lead Scoring Lead Ranking 53

Convince & Convert

FEBRUARY 27, 2015

While many have seen quick success implementing basic video marketing tactics and using YouTube to scale their video libraries, most don’t yet have an appreciation for how to approach this channel in a strategic manner and what the real potential is for video technology within the context of modern marketing and sales programs.

Video Marketing 167

Video Marketing Rules Marketing Automation Services Planning 167

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team. Do you need a video platform that is more secure than YouTube?

Enterprise Management 155

Enterprise Management Work Management Video Marketing Marketing Management 155

Envy

JANUARY 28, 2018

In addition, last year marketing automation platforms such as Hubspot , Marketo , Eloqua have become increasingly commonplace. According to smartinsights , 482,765 websites were using marketing automation technology last year, with HubSpot leading the pack with 21% market share; Marketo seems to be the preferred tool for large enterprises.

Top of Funnel 98

Top of Funnel Marketing AI Enterprise Management Account Based Marketing 98

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. Whether you’ve been working with video for years or are just getting started, Space Camp is the place to learn how to use video marketing to generate more leads, build better relationships and turn your viewers into customers.”.

Video Marketing 77

Video Marketing Co-Registration Marketo Marketing Automation Services 77

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ” The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Act-On now uses video extensively throughout their entire marketing and sales funnels.

Video Marketing 139

Video Marketing Generation B2B Thought Leadership Marketing Management 139

Vidyard

MARCH 23, 2021

You’ve even integrated your video platform with your customer relationship management (CRM) and marketing automation platforms to track views on the lead and account level. Lead Generation and Qualification 5. Goal: Generate Leads or Opportunities Why Do Video Marketing Metrics Matter? That’s all terrific.

Video Marketing 65

Video Marketing ROI Analytics CTR 65

Engagio

MAY 16, 2019

In today’s day and age, with the advanced technology at our fingertips, it’s hard to imagine a world where you didn’t have a place to capture leads. It’s hard to imagine a world where each lead that you captured had to be followed up with manually. Watch Video on YouTube ). Here’s Jon.

Marketing Automation Services 48

Marketing Automation Services Marketo Lead Ranking Adwords 48

SpotMe Blog

JULY 27, 2021

From anywhere in the world, you have the power to gain interest in your product, gather valuable feedback from participants, and generate massive amounts of highly qualified leads. 2) Webinar ROI: Determine Lead Quality to Better Target Your Audience. For instance, ask what industry your lead works in, job title, or company size.

Webinar Metrics 94

Webinar Metrics Paid Content ROI Sales Qualified Leads 94

Vidyard

FEBRUARY 13, 2020

Jostle , a technology company that provides organizations with an engaging intranet platform, is using one-to-one video in their outbound sales process and online product demo videos to educate more leads faster than ever. of those video viewers became leads, and 29.3% We can now confirm that 19.9% We couldn’t customize anything.

Video Marketing 84

Video Marketing Top of Funnel Optimization Sales Qualified Leads 84

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. Whether you’ve been working with video for years or are just getting started, Space Camp is the place to learn how to use video marketing to generate more leads, build better relationships and turn your viewers into customers.”

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Adobe Experience Cloud Blog

APRIL 20, 2018

Marketers must tailor content to buyers in every stage of the funnel, rather than blindly distributing content to the masses. Retargeting uses all of the data you collect on your audience to create more personalized, targeted ads on every popular ad platform, including Google, Facebook, and YouTube. Are you drawing in qualified leads?

Marketing Automation Services 134

Marketing Automation Services Marketing Automation Top of Funnel Automation 134

Vidyard

SEPTEMBER 8, 2015

Astronaut Chris Hadfield to join marketing innovators from Salesforce, Cisco, Marketo, LinkedIn and more Oct. Whether you’ve been working with video for years or are just getting started, Space Camp is the place to learn how to use video marketing to generate more leads, build better relationships and turn your viewers into customers.”

Video Marketing 50

Video Marketing Co-Registration Marketo Marketing Automation Services 50

Vidyard

NOVEMBER 11, 2016

Lenovo’s marketing efforts had primarily consisted of tactics at the bottom of the funnel. Lenovo surpassed its target of 17,000 new leads by 50% with over 25,000 and blew away its goal of 34,000 reactivated leads by engaging over 91,000 contacts. Winner: Lenovo with agency partner Traction. Finalists: Philips, Elemica.

Top of Funnel 78

Top of Funnel Sales Management Video Marketing Enterprise Management 78

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ? The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Act-On now uses video extensively throughout their entire marketing and sales funnels.

Video Marketing 65

Video Marketing Enterprise Management Generation Marketing Management 65

Vidyard

OCTOBER 18, 2016

Whether you’re just dipping your toes into video marketing, or maybe you have hundred and hundreds of amazing videos on your YouTube page, or even better, in a video marketing platform. Either way, your priority isn’t video views, it’s about bringing in results to impress your leaders, generate leads, build pipeline and help close deals.

Top of Funnel 50

Top of Funnel Video Marketing Marketing & Strategy Marketing Strategy 50

Vidyard

MARCH 5, 2021

Some platforms (like Vidyard) even have the ability to integrate with other programs as well, like HubSpot , Marketo , Salesforce , and more. That way you can easily see how leads and contacts engage with your content, and which videos drive pipeline for your sales team. Do you need a video platform that is more secure than YouTube?

Enterprise Management 65

Enterprise Management Work Management Video Marketing Marketing Management 65

Adobe Experience Cloud Blog

SEPTEMBER 15, 2014

Align Video Marketing with Your Funnel. By interviewing marketers who leverage video (see the video of our interviews here ), we found that many companies have integrated video marketing with their marketing automation , turning video into a top performing lead source for their organization. Think : Entertain & Entice.

Top of Funnel 48

Top of Funnel Video Marketing B2B Marketing B2B Thought Leadership 48

Vidyard

FEBRUARY 13, 2020

Jostle , a technology company that provides organizations with an engaging intranet platform, is using one-to-one video in their outbound sales process and online product demo videos to educate more leads faster than ever. of those video viewers became leads, and 29.3% We can now confirm that 19.9% We couldn’t customize anything.

Video Marketing 50

Video Marketing Top of Funnel Optimization Sales Qualified Leads 50

Optinmonster

JANUARY 26, 2024

Did you know webinars have the potential to generate tons of new leads within an hour? Most marketing webinars are lead generation tools that provide free, valuable information in the hope that participants will see the need to upgrade to paid products or services offered by that company.

Lead Generation 70

Lead Generation Webinar Metrics Lead Scoring Lead Ranking 70

Vidyard

NOVEMBER 14, 2016

Long regarded as simply a top-of-funnel asset, Viewtopia presented the evolution of video within an organization. YouTube is Important — But so is Your Website. More than 20 billion videos are played across SnapChat, YouTube and Facebook every day, but what happens to these prospects once they’re done watching? Let that soak in.

Video Marketing 50

Video Marketing Top of Funnel Marketing Automation Services Storytelling 50

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Act-On originally started with video as a way to offer on-demand webinars for lead generation.

Video Marketing 57

Video Marketing Enterprise Management Generation Budget Programs 57

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. “Simply having a presence on YouTube is no longer enough. .

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

SEPTEMBER 22, 2014

In a recent survey by marketing research firm Demand Metric, more than 70 percent of marketers reported that video performs better than other content at producing conversions, yet less than 10 percent are actually using it to identify, score and qualify their leads. Simply having a presence on YouTube is no longer enough.

Enterprise Management 50

Enterprise Management Video Marketing Marketing Management Marketing Automation Services 50

Vidyard

NOVEMBER 6, 2018

Check out the No Lift Install System YouTube channel to browse their full library of videos. ?. The runners-up have also used a wide range of video content to generate more inbound leads and improve the customer experience. Act-On originally started with video as a way to offer on-demand webinars for lead generation.

Video Marketing 50

Video Marketing Enterprise Management Generation Marketing Management 50

Adobe Experience Cloud Blog

FEBRUARY 28, 2012

So here is further Q&A with Alex… What is the difference between prospects and leads? For Acquisio, a prospect appears earlier in the marketing funnel. A lead, on the other hand, is someone that is pre-qualified by our Sales Development Team and ready to be assigned to a Sales Rep. Aren’t they the same?

Inbound Marketing 48

Inbound Marketing Trade Show Budget Programs Top of Funnel 48

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel Tradeshift increased page views by 231 percent In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. “Our

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel. Personalization helped lead to more conversions on our email campaign, but it also kept them engaged longer with the message we were trying to deliver, which is what really matters.”. Lenovo boosted click-through rates by 4.5

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

FEBRUARY 22, 2016

times and open rates by 400 percent while re-engaging cold, unresponsive leads within their funnel Tradeshift increased page views by 231 percent In a recent holiday email campaign, PC maker Lenovo more than quadrupled click-through rates compared to previous campaigns. .

Video Marketing 50

Video Marketing Personalization Conversion Marketing Automation Services 50

Vidyard

NOVEMBER 18, 2016

Vandermarel helps bring leads into the popular content engagement platform, and his place within the company is one part drive, one part serendipity. “I This is something that digital publishers do really well, including sites like Netflix and YouTube. What resources do you read, listen to, or watch to become better at your job?

Top of Funnel 50

Top of Funnel Demand Generation Case Studies Case Study 50

Adobe Experience Cloud Blog

FEBRUARY 17, 2011

Take YouTube, for example. Second only to Google, YouTube has rapidly emerged as an easy-to-use and reliable search tool; it overtook Yahoo as the second largest search engine in 2008 and is now the fastest-growing media platform in history. Convert casual interest into product curiosity to narrow your funnel and qualify your leads.

Top of Funnel 48

Top of Funnel B2B Sales Video Marketing B2B Marketing 48

OutboundView

FEBRUARY 28, 2019

Quality inbound lead generation can accelerate your sales cycle, create happier sales reps, and bolster revenue growth. This playbook can be reused by any company looking to bolster inbound lead generation, accelerate sales cycle velocity, and retain and expand its existing client base. Buyer Research. Who’s your buyer? Technique #4.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Adobe Experience Cloud Blog

MARCH 22, 2013

However, while early results are strong, the leads can dwindle to a trickle. Even if you’re seeing a consistent, steady stream of leads filling the funnel from inbound sources, you may be struggling to convert those leads into sales. Your aim is too wide. You may never cross paths. non-promotional) information.

Inbound Marketing 48

Inbound Marketing High Quality Lead Marketing & Strategy Cross-Selling 48

Directive Agency

FEBRUARY 22, 2019

Databases can come from private internal resources, which may contain contact information on existing leads and customers. Bombora – Has leading behavioral/intent data for accounts and “surge signals” that help with account prioritization. Now you can utilize this list in Google Search, YouTube, and Gmail campaigns. .

Database Marketing 45

Database Marketing PPC Work Management Marketing Management 45

LeanData

JULY 12, 2015

Then maybe she clicks on YouTube, and another message for that same company appears before a video begins playing. The classic, time-honored marketing “funnel” strategy is about trying to connect with as many potential customers as possible and then hoping that a smaller number of happy clients will emerge out through the narrow spout.

Impressions 40

Impressions Account Based Marketing ABM Paid Search Agency 40