funnel 
The Effective Marketer
JUNE 1, 2012
So here’s a quick “getting started” guide that looks at the marketing automation implementation process from a 10,000 foot view and gets you ready to used what will become your most important lead generation engine. What does the sales and marketing funnels look like? How and in which stage will marketing hand leads off to sales?
The Effective Marketer
JUNE 1, 2011
A new research study by Sirius Decisions , “ Calculating the Return on Marketing Automation “, sponsored by Marketo talks about the different levels of companies implementing marketing automation platforms (or MAP, as they call it). The best way to think about it is to imagine the traditional funnel.
The Effective Marketer
JULY 30, 2012
Marketing Automation : the typical step-up from email marketing, marketing automation software (such as Marketo , Eloqua , Act-On , Pardot , and others ) allows you to automate the sending of your emails and, more importantly, of nurturing your leads.
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