Lattice

DECEMBER 14, 2015

More and more marketers are considering abandoning lead-based marketing tactics to focus on account-based marketing. After all, sales teams don’t celebrate when they win a lead; they celebrate when they close accounts. This was the mantra at the Flip My Funnel roadshow event in Boston last Thursday. Changing the Status Quo.

Sales Management 100

Sales Management Account Based Marketing Top of Funnel ABM 100

Lattice

FEBRUARY 18, 2016

The best and the brightest B2B marketers and salespeople are getting together to tell their story of how they’re braving the transition from traditional lead generation to account-based marketing. Here’s what I mean: STOP caring about the vanity B2B metrics like: Leads. Email open or click-thru-rates. Number of registrations.

Account Based Marketing 100

Account Based Marketing Marketing Funnels Top of Funnel Conference 100

Lattice

NOVEMBER 18, 2015

It’s looking ahead so you can optimize your funnel earlier in the process – you don’t have to wait. Most marketers are looking to grow revenue for their businesses by doing one or more of the following: Acquiring new high quality leads to nurture and develop programs against. Acquire High Quality Leads.

Top of Funnel 100

Top of Funnel Analytics Demand Lead Scoring 100

Lattice

OCTOBER 24, 2018

Quick, look at your lead funnel activity and try to identify the companies that matter most to your business.

Lead Scoring 154

Lead Scoring Lead Ranking Leads Lead 154

Lattice

OCTOBER 24, 2018

As B2B marketers push the limits of their marketing automation and CRM systems, they are struggling to improve lead conversion …

Top of Funnel 127

Top of Funnel CRM Marketing Automation Automation 127

Lattice

JANUARY 11, 2016

Service Level Agreements (SLAs) between marketing and sales are clear definitions create accountability for the behavior expected from each team at every stage of the demand funnel. Clarity on how leads will be handled by marketing and sales at each step of the funnel. Predictive Lead Scoring Example. Getting Started.

Lead Ranking 100

Lead Ranking Marketing Qualified Leads Lead Scoring MQL 100

Lattice

OCTOBER 9, 2015

Views You Can Use: How to Measure and Maximize Video’s Impact Throughout the Funnel. When planning new video campaigns, we map everything back to the funnel. For the top of the funnel, we produce videos that capture the attention of our audience to entertain and educate. Post-Funnel. Here are a few samples: TOFU.

Top of Funnel 100

Top of Funnel Video Marketing Lead Scoring Lead Ranking 100