Remove funnel

Crimson Marketing

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Don’t Waste Time Stressing Over Leads

Crimson Marketing

I hear this a lot from many VPs of Marketing: “My biggest problem is leads. And my next biggest problem is leads. And the biggest problem after that is leads.” An important part of the marketing mix is to help the VP of Marketing address this issue by helping him provide the sales organization with leads.

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5 Ways to Boost Your B2B Marketing into Overdrive

Crimson Marketing

Below are five ways to boost your B2B Marketing into overdrive: Step 1 – Take a “Full Funnel” Approach. You also have to focus on filling your funnel. In other words, make sure you keep the top of your funnel filled, so that in the upcoming quarters you have deals in the pipe that you can more readily close.

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Manny Kostas, Symantec CMO: How to Build a More Holistic Marketing System [Podcast]

Crimson Marketing

As Marketing has gained responsibility for what was traditionally the realm of Sales, corporate marketing solutions have become increasingly attentive to mid-funnel nurturing activities that occur close to the conversion point and can affect quarterly business results.

CMO 100
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Why Marketing Should Have a Quota

Crimson Marketing

Leads vs. Opportunities. As an easy example, a click-through or open isn’t a lead. A lead is a qualified response that Sales can follow up on. But, while that’s a fairly traditional definition, the accompanying idea that Marketing just pitches leads over the fence and moves on is now rather outdated.

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The Content Experiment: An Interview with Rishi Dave [Podcast]

Crimson Marketing

Content marketing is a core part of how you can drive your inbound lead generation funnel. Rishi Dave is the Executive Director of Digital Marketing at Dell, where he is globally responsible for implementing marketing, lead generation, and content strategies for Dell.com, social media, communities, and mobile.

BtoB 100
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How Marketing Technology Helps Scale Global Marketing Organizations (with David Rowe, Rimini Street CMO)

Crimson Marketing

In this episode of Moneyball for Marketing, David shares instructive tips on martech tools, best practices and team management that will help you achieve your revenue goals: Do the math : David breaks down the importance of establishing clear metrics all the way through the funnel, and keeping nurture paths simple.

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Forget Vanity Metrics: How To Get Serious About Marketing Analytics

Crimson Marketing

All this signals is an interest in your content, and not always from a qualified lead. What you can do instead is report “on how many SQLs came through web forms showing that not only are you attracting qualified leads, but those people are ready to have a conversation with someone in your organization.” Content Marketing.